Jinan Beauty Expo – Jinan Cosmetics Industry Exhibition

The Jinan Beauty Expo – Jinan Cosmetics Industry Exhibition is a premier event for the beauty industry in Northern China. With its large scale and an impressive lineup of numerous high-quality brands, it brings together professionals from across the country. The venue buzzes with foot traffic and lively business discussions, serving as a testament to the dynamism and opportunities of the North China beauty market.

This year’s exhibition spans over 30,000 square meters, hosting more than 900 exhibiting companies and showcasing over 3,000 popular brands. Covering all segments—including professional beauty, daily skincare, minimally invasive aesthetic treatments, nail and lash services, and holistic health—this event provides a one-stop platform to meet the sourcing and collaboration needs of distributors, beauty salons, entrepreneurs, and other stakeholders.

The Jinan Beauty Expo – Jinan Cosmetics Industry Exhibition has also upgraded its digital services, establishing an online supply-and-demand matchmaking platform and organizing offline industry forums and technical demonstrations, thereby precisely connecting high-quality resources across North China and the Bohai Rim region. It serves as both a window for identifying emerging trends and uncovering breakthrough products, and a bridge for expanding distribution channels and forging strategic partnerships.

Drawing on years of deep industry expertise, rooted in Jinan and extending throughout North China and the Bohai Rim economic zone, the expo adheres to a core philosophy of “Integration & Innovation, Digital Empowerment.” Building on a three-dimensional development model—industry integration, technological empowerment, and consumption upgrading—it not only functions as a one-stop procurement and collaboration hub for the entire beauty value chain but also stands as a “super hub” for trend forecasting, technical exchange, and resource networking. The Jinan Beauty Expo – Jinan Cosmetics Industry Exhibition continues to inject fresh momentum into the high-quality growth of the North China beauty sector.

Jinan Beauty Expo – Jinan Cosmetics Industry Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.