Hong Kong Asia Silver Health & Wellness Expo ASE

The Hong Kong Asia Senior Expo (ASE) is Hong Kong’s first one-stop professional platform specifically designed for seniors and their families. Since its inception in 2008, it has enjoyed strong support from all sectors of society.

In response to the aging population trend across Asia, this year’s edition of the Hong Kong Asia Senior Expo will break with tradition, rallying under the theme “Reboot! A New Starting Point for Tech-Driven Health and Care.” Through immersive, scenario-based exhibition zones, authoritative forums, and engaging experiential activities, the event aims to inject fresh momentum into the industry and usher in a new lifestyle for the silver generation.

Through exhibitions, lectures, and a host of exciting events, we will introduce attendees to the latest concepts, information, products, and services related to health and quality living. As a leader in the “Post‑50” market, last year’s 50+ Expo attracted over 63,200 visitors, marking a significant increase in both visitor numbers and exhibitor participation compared to previous editions—underscoring the growing interest among local seniors in this specialized platform.

To meet the region’s rising demand, this year’s exhibition space has been expanded accordingly, and the event will be held concurrently with the Asia Senior Products Expo, providing a dedicated platform for professional exhibitors to engage with targeted audiences and buyers, thereby broadening both domestic and international sales channels. As one of the supporting organizations for this event, our chamber of commerce warmly invites more enterprises, agents, distributors, and retailers to participate and showcase high‑quality products to the public.

Through the exhibition, participating brands can directly connect with their target customer base, gain insights into market needs, and enhance brand awareness. The Hong Kong Asia Senior Expo collaborates with multiple promotional channels, fostering comprehensive engagement with potential customers, boosting brand visibility, and strengthening brand image.

Hong Kong Asia Silver Health & Wellness Expo ASE tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.