Shanghai International Fragrance Ingredients & Brand Exhibition (NHWE)

The Shanghai International Fragrance Ingredients & Brand Exhibition (NHWE) will be held concurrently and at the same venue as the Aromatherapy Exhibition, jointly witnessing the prosperity and development of the industry. (Copyright of this content belongs to Juzhan. Reproduction without permission is prohibited.)

Driven by consumers' pursuit of a higher quality of life and growing emphasis on olfactory experiences, fragrance products have gradually become a new market favorite. The "scent economy" is regarded as a new "blue ocean" for growth in consumer sub-sectors, with the fragrance industry's market size continuing to expand. According to relevant media reports, China's fragrance market size reached approximately RMB 18.15 billion in 2024, a year-on-year increase of 24.25%, and is projected to grow to RMB 25.44 billion in 2025. Consumer profiling indicates that the primary demographic consists of young adults aged 26-40 in tier-1 and tier-2 cities, with monthly incomes ranging from RMB 5,000 to 15,000, accounting for up to 82.6% of the market, demonstrating substantial purchasing power.

The fragrance market exhibits a significant trend toward diversification, encompassing multiple sub-sectors such as traditional perfumes, home fragrances, and personal care products. The Shanghai International Fragrance Ingredients & Brand Exhibition (NHWE) covers the entire R&D and production process, involving raw material supply, product development, and packaging design. Sales channels span online e-commerce platforms, official brand websites, and offline department stores, reflecting the continuous innovation and gradual refinement of the fragrance industry chain.

Shanghai International Fragrance Ingredients & Brand Exhibition (NHWE) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Fragrance Ingredients & Brand Exhibition (NHWE): 广州程豪香氛网络科技有限公司, 艺城宝石企业有限公司, 自然欧植（深圳）国际贸易有限公司, 深圳市壹芳派珠宝有限公司, 宁波芳香码头生物科技有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.