Verified: updated on 2026-10-16

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ABRIN (Brazilian Toy & Games Fair)

Name: ABRIN (Brazilian Toy & Games Fair)
Start: 2027-04-04T09:00:00+08:00
End: 2027-04-07T18:00:00+08:00
Location: Transamérica Expo Center
Rating: 4.3

ABRIN

Dates: 2027.04.04-04.07Show Hours: 09:00-18:00

Venue: Transamérica Expo Center

Highlights: The largest and most important specialized trade show in South America for Christmas goods holiday decorations party supplies toys and related products.

Standard booth|9 m² incl. basic setup

63800 元/9㎡

Blank booth|From 18 m², construction not included

View Floor PriceBooth Consultation

Group tour

Duration7 days / 6 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

17500 CNY/person

View itinerary

Exhibition Data

1/1
Edition

20000㎡
Exhibition area

406
Exhibitors

15890
Visitors

Sao Paulo Toys Expo Details

The ABRIN Toy Fair in São Paulo, Brazil, is a leading specialized exhibition in the gift and toy sectors of South America, encompassing categories such as toys, educational products, childcare items, and licensed merchandise. The event brings together suppliers and buyers from around the world, attracting exhibitors from China, Japan, the United States, and other regions, and leveraging Brazil’s substantial children’s consumer market to provide a robust B2B trade‑matching platform.

Industry:: Toys fair BrazilToys fair Sao PauloToys Expo

Organizer:: Grafite

City:: Brazil Sao Paulo

Venue:: Transamérica Expo Center

Address:: Av. Dr. Mário Vilas Boas Rodrigues, 387 - Santo Amaro, São Paulo - SP, 04757-020

Profile

ABRIN (Brazilian Toy & Games Fair) is South America's premier exhibition dedicated to the gift and toy sectors. It showcases a comprehensive range of products, including toys, educational and instructional toys, baby care items, licensed merchandise, and more. It stands as the largest and most significant professional trade fair in South America for Christmas supplies, holiday decorations, party items, toys, and related accessories.

JZhan has successfully organized numerous high-quality enterprises to participate in multiple editions! The previous edition of ABRIN covered a total exhibition area of 20,000 square meters, featuring 406 exhibitors from China, Japan, South Korea, Taiwan (China), Singapore, Australia, Colombia, the United States, Mexico, Canada, India, and other regions, with 15,890 attendees.

As the largest country in South America, Brazil has a significantly higher proportion of children compared to developed nations, creating a massive consumer market. ABRIN brings together Brazil's leading toy and childcare manufacturers and has successfully attracted numerous Chinese toy and gift companies, yielding highly positive feedback and commercial results.

ABRIN (Brazilian Toy & Games Fair) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for ABRIN (Brazilian Toy & Games Fair): Elka, GROW, FUN, BBR TOYS, SAMBA TOYS, DIVERTOYS, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

ABRIN Exhibitior List