Transamérica Expo Center

The São Paulo Expo, part of the Alfa Group—one of Brazil’s largest corporate conglomerates—boasts over 90 years of expertise across financial markets, services, agribusiness, consumer goods, and retail. Highlights include the Panamericano Hotel chain, the Alfa Theater, Alfa Bank, Alfa Seguros, Panamericano Radio, and more. According to Guia Quatro Rodas, the Panamericano Hotel ranks among Brazil’s top five business hotels.

As a key regional development hub catering to the MICE market, the São Paulo Expo opened in 2001 with 20,000 square meters of exhibition space, comprising Halls A, B, and C. In 2006, an additional 8,000 square meters were added, and by 2012, Halls D and E were introduced, replicating the success of the multi-purpose E Hall. Two state-of-the-art multifunctional halls, F and G, further expanded the venue’s capacity by an additional 8,000 square meters. Guided by a spirit of innovation, the São Paulo Expo continuously elevates the standards of the MICE sector, offering premium facilities and exceptional service.