Brazil São Paulo Fitness Equipment Exhibition

The Brazil São Paulo Fitness Equipment Exhibition (IHRSA Fitness Brasil) is the largest and most authoritative sports and fitness trade show in South America. It aims to provide the best learning opportunities in our industry, where you can gain insights from leading figures in the successful fitness sector as well as from leaders across various fields.

As a key platform for business and networking within the American fitness industry, this year’s event welcomed 39,478 attendees, setting a new record for visitor numbers. At the same time, the exhibition has significantly expanded in scale, with all seven pavilions now fully utilized, bringing the total exhibition space to 38,000 square meters—an increase of approximately 10,000 square meters compared to the previous edition. The event attracted 175 exhibitors, around 3,000 conference participants, and 120 speakers.

With the expansion of exhibition space, this year’s Fitness Brasil Expo offers participating companies even more ample room to showcase their products and services. The large-scale booths, immersive displays, and engaging interactive experiences throughout the venue further enhance the on-site exhibition experience.

In addition to traditional exhibitions and business meetings, this year’s event has broadened its scope to include more industry collaboration opportunities. Notably, initiatives related to real estate projects continue to grow, fostering stronger connections between the fitness industry and sectors such as commercial real estate and investment.

The conference draws participation from professionals in sports education, gym managers, industry executives, nutritionists, physical therapists, students, and individuals passionate about healthy lifestyles, while also inviting numerous distinguished guests from diverse fields to share their expertise.

From cutting-edge industry technologies and business strategies to leadership insights, shifting consumer trends, and future outlooks, the exhibition’s diversified program transforms it into not only a product showcase but also an essential forum for knowledge acquisition and idea exchange among fitness industry stakeholders.

Several high-quality companies have been featured through curated group exhibits! The Brazil São Paulo Fitness Equipment Exhibition (IHRSA Fitness Brasil) continues to solidify its position as a pivotal business and networking hub for the American fitness industry.

Brazil São Paulo Fitness Equipment Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.