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Sao Paulo Retaillogo

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Brazil São Paulo Food, Beverage, and Supermarket Retail Exhibition

APAS SHOW

Dates
Show Hours:
Venue
Expo Center Norte
Highlights
The largest supermarket industry exhibition in South America
Standard booth
Standard booth|9 m² incl. basic setup
780 美元/平方米
Blank booth
Blank booth|From 18 m², construction not included
680 美元/平方米
View Floor PriceBooth Consultation

Group tour

Tour itinerary

Duration7 days / 6 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

17500 CNY/person
View itinerary

Exhibition Data

1/1
Edition
60000㎡
Exhibition area
1150
Exhibitors
78000
Visitors

Sao Paulo Retail Expo Details

The APAS SHOW, the Food, Beverage, and Supermarket Retail Exhibition held in São Paulo, Brazil, is the leading trade show for the supermarket sector in South America, bringing together globally renowned food and beverage brands as well as suppliers of supermarket retail solutions. Its key highlights span the entire food and beverage value chain, smart retail technologies, and supply-chain innovations, with a distinctive focus on forging deep connections between South American retail giants and international suppliers. The exhibition’s unique value lies in its role as a pivotal trade platform for Chinese products entering the South American market; the last edition attracted 680 multinational exhibitors, generated R$5 billion in business transactions, and drew decision-makers from regional industry leaders such as Carrefour and Walmart.
Industry:
Retail fairBrazilRetail fairSao PauloRetail Expo
Organizer:
Brazilian Supermarket Association
City:
BrazilSao Paulo
Venue:
Expo Center Norte
Address:
Rua José Bernardo Pinto, 333 - Vila Guilherme, São Paulo - SP, 02055-000

Profile

The APAS SHOW—São Paulo Food, Beverage & Supermarket Retail Exhibition—is a well-established supermarket trade show that brings together globally renowned brands and has grown into the largest supermarket industry event in South America. Today, Carrefour operates the most supermarket chains in Brazil, with 84 locations, followed by Pão de Açúcar with 73 stores, and Walmart, which maintains 28 hypermarkets.

At the last edition of the APAS SHOW, the exhibition spanned 50,000 square meters, hosting 680 exhibitors from China, South Korea, Japan, Taiwan, Italy, Spain, Colombia, the United States, Dubai, India, Malaysia, Russia, Poland, Thailand, and other countries, attracting a total of 78,000 visitors. The majority were decision-making representatives from leading retail giants across South America, while the event generated business transactions totaling 5 billion Brazilian reais. (All content herein is copyrighted by Juzhan; unauthorized reproduction is prohibited.)

As an emerging market, Brazil’s rapid economic growth aligns with shifting global economic dynamics, giving it a strategic advantage and establishing it as the world’s sixth-largest economy. The APAS SHOW provides an exceptional platform for Chinese products to enter the South American market. This robust economic expansion has significantly elevated consumer spending levels, creating ideal opportunities for foreign companies seeking to tap into the Brazilian market.

Brazil São Paulo Food, Beverage, and Supermarket Retail Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Brazil São Paulo Food, Beverage, and Supermarket Retail Exhibition: VIGOR, Unilever, LACTALIS, Procter & Gamble, Selmi, COCA-COLA, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

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APAS SHOW Exhibitior List

Brazil São Paulo Food, Beverage, and Supermarket Retail Exhibition Range

Is my product suitable?

Household Daily Necessities

Cutlery and TablewareStainless Steel Tableware, Kitchenware, and CookwareStorage Boxes and RacksFood Preservation ProductsStorage JarsOrganizing ToolsCleaning SuppliesPlastic ProductsHome TextilesClothing and Hat HangersFabric WardrobesHousehold Paper ProductsFloor MatsShopping Bags, Tote Bags, and Travel BagsDrying and Air-Drying ProductsHealthcare Products and EquipmentStationeryMaternal, Infant, and Child Products

Daily Chemicals

Beauty, Makeup, and Skincare ProductsLaundry and Cleaning ProductsInsect-Repellent and Disinfection Products

Food and Beverages

Leisure ProductsSnack FoodsConvenience SnacksBiscuits, Pastries, Candies, and BreadRefrigerated and Frozen FoodsAlcoholic BeveragesFruit JuicesDairy BeveragesCarbonated DrinksRed WineHealth-Promoting LiquorsImported SpiritsInstant MixesCoffeeCanned Goods and PreservesInstant Food ProductsInfant FormulaNutritional and Health SupplementsGrains and OilsRice FlourEdible OilKitchen SeasoningsInstant Flour MixesCanned FoodsAgricultural and Farming ProductsOrganic Fruits and VegetablesGreen FoodsSeafoodMeat and Poultry ProductsCured Meats and Preserved ProductsLocal Specialties

Supermarket and Retail Store Equipment and Facilities

Supermarket Equipment and FacilitiesShopping Carts and BasketsShelvesDisplay CabinetsMerchandise Display CabinetsWarehousing EquipmentRefrigerated CabinetsFreezing EquipmentCheckout CountersSupermarket Retail EquipmentPOS TerminalsScanning DevicesAutomatic Identification Devices and TechnologiesReceipt PrintersDisplay DevicesElectronic Cash RegistersElectronic ScalesSelf-Service LockersBookshelvesPrice Tagging DevicesSupermarket ConsumablesSupermarket Security SystemsElectronic Anti-Theft DevicesItem Monitoring SystemsMonitorsSupermarket Anti-Theft AntennasSupermarket Security GatesSupermarket Anti-Theft Locks

Booth Sales

2027 Sao Paulo Retail Ticket Sales

Sao Paulo Retail Venue

Expo Center Norte
Address: Rua José Bernardo Pinto, 333 - Vila Guilherme, São Paulo - SP, 02055-000
Expo Center Norte实景图
Expo Center Norte实景图
Expo Center Norte实拍
Expo Center Norte展馆图
Expo Center Norte实景
Expo Center Norte展馆图
Expo Center Norte展馆图

Sao Paulo Retail Booth Price

Standard booth
Standard booth|9 m² incl. basic setup
780 美元/平方米
Blank booth
Blank booth|From 18 m², construction not included
680 美元/平方米
View Floor PriceBooth Consultation

Process

  1. 1.Submit the business license of the company
  2. 2.Submit product picture and name
  3. 3.Receive exhibition presentation documents and booth drawings
  4. 4.Submit booth application form/Sign booth contract
  5. 5.Pay the contract booth deposit
  6. 6.Prepare for exhibition