Exhibition Information
- Name
- Chengdu Advertising, Signage, Commercial Storefitting, and Exhibition Industry Expo
- Industry
- Advertising
- City
- Chengdu
- Venue
- No. 198, Century City Road, Chengdu, Sichuan Province, China
- Abbreviation
- ASE CHENGDU
- Exhibition Dates
- Visitors
- 80263 visitors
- Exhibitors
- 1007 exhibitors
展会简介
The Exhibition Value of the Chengdu Advertising & Signage Expo
- The largest and most comprehensive advertising and signage industry event in the Central and Western regions, widely recognized as “China’s second-largest procurement platform for the advertising sector.” Established in 2002, after more than two decades of development, it has become one of Chengdu’s three flagship professional trade shows and a benchmark, full‑industry‑chain platform in Western China.
- The core value of participation lies in its end-to-end, industry‑wide coverage. The expo encompasses the entire value chain, including digital inkjet printing equipment, engraving and cutting machinery, advertising and decorative materials, signage and wayfinding systems, LED lighting, exhibition and display solutions, commercial interior design and merchandising, stage lighting and audio‑visual systems, as well as printing and packaging. This “one‑stop” offering enables exhibitors to access both upstream and downstream resources, fostering efficient integration across the industry ecosystem.
- Leveraging the strategic locational advantages of the Chengdu–Chongqing Twin-City Economic Circle, the expo occupies a pivotal position in the Western market. The Chengdu–Chongqing region is currently benefiting from twin tailwinds—accelerated infrastructure development and upgrading consumer spending—resulting in robust demand for advertising, signage, and commercial interior solutions. Exhibitors can use the expo as a gateway to tap into this high‑potential regional market with precision.
- The expo brings together leading global brands and high‑quality buyers, creating an efficient platform for business matchmaking. Renowned exhibitors include HP, MIMAKI, Roland, Canon, Jinhengfeng, Gongzheng, Lanjing, Zhuomuniao, Saiwei, Lingtong, Hawk, and other domestic and international industry leaders. The professional audience comprises key decision‑makers from advertising agencies, signage manufacturers, engineering firms, retail chains, and the cultural‑tourism sector, while over 50 industry associations from within and beyond Sichuan Province have organized group visits.
- Complementary forums and premium showcases are held concurrently, establishing the expo as a hub for deep integration among industry, academia, research, and application. Specialized zones such as the “Chengdu Printing & Packaging Showcase” and the “Commercial Interior Design & Display Exhibition” are featured, alongside thematic events like the Advertising & Signage Development Forum and the Green Commercial Interior Design Summit. These initiatives focus on cutting‑edge topics—including e‑paper applications, AI technologies, and glasses‑free 3D—providing enterprises with valuable insights into emerging trends and empowering them to stay ahead of the curve.
- For Chinese enterprises, this expo serves as a strategic gateway to expand into the Central and Western markets and connect with nationwide resources. Rooted in Chengdu, radiating across Southwest China, and serving the nation at large, the expo draws on the manufacturer and customer networks cultivated by the Guangzhou Advertising Expo, enabling brand upgrades and optimized exhibit layouts. It helps companies seamlessly integrate into high‑quality national supply chains and seize early opportunities in the Western development landscape.





