Hainan International Auto Show

The Exhibition Value of the Hainan International Auto Show

• A Core Platform for Automotive Consumption Empowered by Free Trade Port Policies: Since its inception in 2004, the Hainan International Auto Show has been successfully held for more than 20 editions, making it one of the most influential professional automotive events in South China and earning the reputation as “the first major auto show of the New Year” in China. Leveraging the unique policy advantages of the Hainan Free Trade Port, the show has established a comprehensive subsidy framework integrating government incentives, manufacturer support, and exhibition‑level benefits. Consumers can enjoy叠加 discounts, including national scrappage and renewal subsidies (up to RMB 20,000), regional purchase subsidies (up to RMB 15,000), and exclusive exhibition‑specific incentives, with total savings potentially reaching RMB 10,000. Such tangible, direct financial benefits reduce overall car‑buying costs by 10%–20% compared with typical in‑store purchases, delivering exceptional value.
• A One‑Stop Shopping Destination Covering All Brands and Models: The show brings together over 100 domestic and international automotive brands and more than a thousand vehicle models, with over 98% of exhibitors represented directly by manufacturers. It encompasses all segments—fuel‑powered vehicles, new energy vehicles, luxury cars, and commercial vehicles—enabling consumers to compare and select mainstream models in a single day, boosting efficiency by 80%. From ultra‑luxury marques such as Bentley, Rolls‑Royce, and Aston Martin, to traditional giants like Mercedes‑Benz, BMW, and Audi, as well as leading Chinese brands like BYD, Geely, and Chery, and emerging players such as NIO, Li Auto, Xpeng, Xiaomi, and Huawei’s HarmonyOS‑based mobility solutions, every major player is present, offering diverse consumer groups a seamless, one‑stop comparison and purchasing experience.
• A Vanguard for New Energy and Intelligent Technologies: Hainan’s favorable natural conditions—its compact size (with a maximum diameter of just 300 kilometers, significantly alleviating range anxiety)—make it an ideal testing ground for promoting new energy vehicles. The show features a dedicated new energy pavilion, where the share of NEV exhibits continues to grow; in some sessions, NEVs account for over 80%, closely mirroring Hainan’s broader trend of NEVs comprising more than 60% of newly registered vehicles. The event also showcases cutting‑edge technologies such as intelligent driving systems, smart cockpits, and connected‑car solutions. Demonstrations of autonomous driving and interactive human‑machine experiences allow visitors to witness firsthand the profound evolution of automobiles—from mere “driving machines” to “intelligent mobile spaces.” Many brands have further introduced specialized models tailored to Hainan’s camping culture, featuring amenities like large‑bed configurations and external power‑output capabilities.
• Immersive Experiences and Diverse Interactive Zones: Breaking away from traditional static displays, the show creates immersive zones for test rides and test drives, intelligent driving demonstrations, customization culture areas, and AI‑enabled parent‑child interaction spaces. Visitors can personally experience the convenience of advanced driver assistance systems, engage in futuristic gaming activities such as mind‑controlled racing and robot interactions, and participate in six major high‑tech attractions. Throughout the event, interactive programs—including car‑model contests, police‑themed tea ceremonies, and “I Want to Hug a Policeman” activities—rotate across four days, each with a distinct theme. Dynamic experiences like BYD’s smart urban district, GAC Aion’s comparative test‑drive sessions, and Fangchengbao’s off‑road capability demonstrations make these technologies truly “visible and tangible.”
• Professional Event Management and End-to-End Service Assurance: With 23 years of expert exhibition management, the show has earned a reputation as “Hainan’s most effective auto sales platform,” recording cumulative transaction volumes exceeding RMB 13 billion. Pre‑event free ticket reservations, on‑site guided tours, one‑stop car‑purchase consultations, and dedicated rights‑protection service stations ensure safe and confident shopping, resulting in audience satisfaction rates above 95% and a 100% complaint‑resolution rate. Beyond serving family car buyers, young tech‑savvy consumers, and corporate procurement needs, the show also provides convenient visitor services and itinerary planning for out‑of‑town attendees.