The Xinjiang International Automotive Industry Expo (AUTO XINJIANG) is themed “Green Mobility, Powering the Future,” bringing together nearly 70 automotive brands and close to a thousand vehicle models to set the pace for automotive consumption trends in Xinjiang. During the show, numerous press conferences will unveil new products, cutting-edge technologies, innovative concepts, and emergThe Exhibition Value of the Xinjiang International Auto Show
- The largest and most influential international auto show in Central Asia. Since its inception in 2001, the event has been successfully held for more than 20 editions. It has now become the largest and highest‑profile automotive industry expo in Northwest China, widely recognized as a leading indicator of trends in regional and even national automotive exhibitions. Exhibition space has expanded from 5,000 square meters at the inaugural show to 100,000 square meters; exhibitor numbers have grown from 50 to several hundred; and transaction volumes have surged from RMB 55 million to over RMB 1.5 billion, reflecting remarkable growth. Leveraging Xinjiang’s strategic position as a core hub along the Belt and Road Initiative, the show is committed to establishing a premier platform for industrial cooperation and exchange between China and Central Asian countries.
- A comprehensive lineup of brands, showcasing the entire automotive ecosystem. The exhibit range encompasses luxury marques (BMW, Mercedes-Benz, Audi, Volvo, Cadillac, etc.), joint‑venture brands (Toyota, Honda, Nissan, Volkswagen, Ford, Buick, etc.), domestic manufacturers (BYD, Hongqi, Changan, Geely, Great Wall, Chery, etc.), and new‑energy vehicle pioneers (Yangwang, Li Auto, Xpeng, Xiaomi, HarmonyOS Smart Mobility, Zeekr, Avatr, etc.). From conventional internal‑combustion vehicles and hybrid models to all‑electric cars—covering sedans, SUVs, MPVs, modified vehicles, and concept cars—the show brings together thousands of models, offering buyers and consumers a one‑stop platform for direct comparison and selection.
- A cutting‑edge showcase of new energy and intelligent technologies, with world‑premiere debuts. In line with the theme “Technology‑Driven, Green Mobility,” new‑energy brands dominate half of the exhibition space. Emerging players such as BYD, Denza, Li Auto, Xiaomi, and HarmonyOS Smart Mobility compete alongside established automakers, with the latest breakthroughs in pure electric and hybrid powertrains, coupled with immersive smart‑connectivity experiences, drawing widespread attention. Major manufacturers take advantage of the event to unveil their newest models, highlighting advanced electric‑drive systems, intelligent driver‑assistance features, and human‑machine interaction innovations, allowing visitors to experience firsthand the future of mobility.
- The ideal time of year to buy a car, with multiple incentives delivered directly to consumers. The show collaborates closely with major brands to offer exclusive promotions, including manufacturer‑direct subsidies, enhanced financial packages, increased trade‑in allowances, and generous gift bundles for those who place orders on site. Attractive initiatives such as trade‑in programs, special exhibition pricing, and limited‑time discounts provide tangible convenience and value to consumers. Beyond serving as a stage for new‑car launches, the auto show acts as a vital catalyst for boosting regional automotive consumption. Since the beginning of this year, Xinjiang has introduced policies—including trade‑in schemes—to stimulate demand, contributing to steady growth in automobile sales through coordinated efforts across sectors.
- Diverse experiential activities, creating an immersive automotive cultural feast. Breaking away from traditional static displays, the show features a variety of engaging activities, including popular social‑media check‑in spots, live‑streamed guided tours, AI‑powered voice interactions with in‑vehicle systems, test‑drive opportunities, and interactive experience zones. Influencers lead virtual tours, while attendees can explore cutting‑edge automotive technologies, participate in simulated test drives, hear expert reviews, and follow trending model rankings—all unfolding in a dynamic and vibrant atmosphere. With diversified exhibits and a rich array of on‑site events, visitors not only admire an impressive lineup of vehicles but also engage with the latest automotive innovations and immerse themselves in a thriving automotive culture.