Full Day Tickets
Exhibition Information
- Name
- China (Shanghai) International Home Appliances and Consumer Electronics Expo AWE
- Industry
- Consumer Electronics
- City
- Shanghai
- Venue
- No. 2345 Longyang Road, Pudong New Area, Shanghai
- Abbreviation
- AWE
- Dates
- Visitors
- 280000 visitors
- Exhibitors
- 1200 exhibitors
Exhibition Introduction
The China Home Appliances and Consumer Electronics Expo (AWE) is one of the world’s three major home appliance and consumer electronics exhibitions. This edition, under the theme “Smart Technology, Creating a Better Life,” features 13 pavilions and attracts over a thousand leading global companies. The expo focuses on artificial intelligence technologies, showcasing high-end, integrated smart living solutions across multiple domains, including smart home appliances, household items, consumer ele
Highlights of AWE Shanghai Consumer Electronics Expo
- One of the World’s Three Major Home Appliance and Consumer Electronics Exhibitions:Alongside IFA and CES, AWE stands as one of the most influential gatherings in the global home appliance and consumer electronics industries, bringing together over a thousand leading enterprises worldwide. Spanning more than 140,000 square meters, it serves as a premier platform for companies to showcase their strengths and set industry trends.
- Comprehensive Industry Chain Coverage:Exhibits encompass white goods, smart appliances, consumer electronics, smart homes, kitchen and bathroom appliances, personal care devices, and core components—covering every segment of the value chain. From traditional appliance giants to tech upstarts, from hardware manufacturers to software ecosystems, upstream and downstream players connect efficiently, precisely matching global procurement needs.
- Frontline of AI-Integrated Home Appliances:With “AI Technology, AI Life” as its central theme, the expo highlights the latest breakthroughs in the deep integration of AI and home appliances. Innovations such as Haier’s “AI Eye,” Robam’s “Shi Shen” large model, and Huawei’s AI sleep care system were unveiled here, providing businesses with a distinguished stage to seize the initiative in intelligent transformation.
- New Frontier for “People-Car-Home” Ecosystem Integration:For the first time, the expo established a “Mobile Home” section dedicated to new-energy vehicles, where brands like Huawei, BYD, NIO, and Li Auto presented novel visions of integrating smart cars with intelligent home ecosystems. This created a strategic gateway for companies seeking cross-industry expansion and connections between technology and automotive resources.
- Global Brand Exposure and Commercial Conversion Platform:As the industry’s highest honor, the iF Design Award brings global attention to winning products. The “AWE Live Streaming Night” drew top-tier livestreamers such as Dong Yuhui and Wang Bingbing, while JD.com, Tmall, Douyin, and Xiaohongshu coordinated synchronized promotions, igniting a wave of online consumption. Participating companies benefit from premium brand exposure and tangible commercial returns.
- High-End Forums Empower Strategic Insights:Concurrent with the expo, the “AWE Summit Forum” convened industry leaders and academic experts to engage in in-depth discussions on pressing issues such as globalization strategies, AI empowerment, and smart living, offering authoritative guidance for corporate strategic decision-making.
- Policy Incentives Resonate with Consumer Trends:The “National Home Appliance Consumption Season” launch ceremony was held at the expo, and the “AWE Consumption Rejuvenation Festival” collaborated with mainstream e-commerce platforms to roll out aggressive promotional campaigns. Companies can leverage these policy-driven opportunities to capture incremental market share.
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