Exhibition Information
- Name
- China (Shanghai) Home Appliances and Consumer Electronics Expo AWE
- Industry
- Consumer Electronics
- City
- Shanghai
- Venue
- No. 2345 Longyang Road, Pudong New Area, Shanghai
- Abbreviation
- AWE
- Dates
- Visitors
- 380000 visitors
- Exhibitors
- 1500 exhibitors
Exhibition Introduction
Highlights of AWE Shanghai Consumer Electronics Show
- One of the World’s Three Major Home Appliance and Consumer Electronics Exhibitions:Alongside IFA and CES, AWE ranks among the most influential global events in the home appliance and consumer electronics sectors. Bringing together over a thousand leading companies from around the world, with an exhibition space exceeding 140,000 square meters, it serves as a premier platform for companies to showcase their capabilities and set industry trends.
- Comprehensive Industry‑Chain Ecosystem Coverage:Exhibits span the entire spectrum, including white goods, smart appliances, consumer electronics, smart home solutions, kitchen and bathroom appliances, small household appliances, and core components. From established home appliance giants to cutting-edge tech startups, and from hardware manufacturers to software ecosystem providers, upstream and downstream enterprises engage in efficient collaboration, precisely aligning with global procurement needs.
- A Vanguard for AI‑Enabled Home Appliances:Centered on the theme “AI Technology, AI Lifestyle,” the show highlights the latest breakthroughs resulting from the deep integration of AI and home appliances. Pioneering innovations such as Haier’s “AI Eye,” Robam’s “Shi Shen” large‑scale model, and Huawei’s AI‑powered sleep‑care system made their debut at the event, providing a prestigious stage for companies to seize the initiative in intelligent transformation.
- A New Hub for “People‑Car‑Home” Ecosystem Integration:For the first time, the show features a dedicated “Mobile Home” section showcasing new‑energy vehicles. Brands like Huawei, BYD, NIO, and Li Auto present a fresh vision of integrating smart cars with intelligent home ecosystems, offering businesses a strategic gateway to cross‑industry expansion and connect with technology and automotive resources.
- A Global Platform for Brand Visibility and Commercial Conversion:As the industry’s highest honor, the A’Design Award recognizes winning products that attract worldwide attention. The “AWE Live Streaming Night” brings together top livestreamers such as Dong Yuhui and Wang Bingbing, while platforms including JD.com, Tmall, Douyin, and Xiaohongshu synchronize their efforts, igniting a surge in consumer interest both online and offline. Participating companies gain unparalleled brand exposure and tangible commercial returns.
- High‑Level Forums Empowering Trend Insights:Concurrent with the show, the “AWE Summit Forum” convenes industry leaders and academic experts to engage in in‑depth discussions on pressing topics such as globalization strategies, AI empowerment, and smart living, providing authoritative guidance for corporate strategic decision‑making.
- Resonance Between Policy Incentives and Consumer Momentum:The launch ceremony of the “National Home Appliance Consumption Season” was held at the exhibition site, and the “AWE Renewal Consumption Festival” collaborated with major e‑commerce platforms to roll out aggressive promotional campaigns. Participating companies can leverage these policy‑driven opportunities to capture incremental market growth.






