Shenzhen Baby & Children’s Products Expo – Shenzhen Infant and Child Products Exhibition Tickets

The Shenzhen Baby Stroller & Infant Products Exhibition (Baby Stroller China) is Asia’s most influential premium platform for strollers and mother‑and‑baby products. Held concurrently, the International Toy & Educational Products Exhibition (Shenzhen) and the International Licensing & Merchandising Exhibition (Shenzhen)—collectively known as the “Shenzhen Baby Stroller & Infant Products Show”—create synergistic effects, invigorate the market, and provide brands with a competitive edge in global

Shenzhen Baby & Children Products Exhibition (Baby Stroller China)—Exhibition Value

• The largest and most influential flagship platform for the baby and children products industry in South China. Co-organized by authoritative bodies such as the Guangdong Toy Association and Frankfurt Exhibition (Guangzhou) Co., Ltd., the event runs concurrently with the Shenzhen Toy Fair and the Shenzhen International Licensing Show. Together, these three exhibitions form a super‑scale showcase spanning the entire value chain of toys, strollers, maternal and infant products, and IP licensing. In 2025, the exhibition will cover 130,000 square meters, host 1,453 exhibitors, and attract 72,330 professional buyers from 79 countries and regions, with international attendance up 47% year over year. Leveraging its central location within South China’s key baby and children products industrial belt, the show has become a strategic gateway for companies to showcase brand strength, expand into global markets, and gain insights into industry trends.
• Comprehensive coverage of the entire industry chain, offering one-stop procurement across six core categories. The exhibit range fully encompasses baby strollers and children’s vehicles (including pushchairs, car seats, electric ride‑on toys, scooters, walkers, etc.), maternal and infant care products (feeding supplies, hygiene items, maternity wear, breastfeeding essentials, etc.), home and lifestyle products for infants and toddlers (cribs, bedding, safety gates, children’s furniture, tableware, etc.), apparel for babies and children (clothing, shoes, hats, accessories, etc.), infant food and health products (formula milk, nutritional supplements, complementary foods, etc.), as well as inflatable play equipment—covering all six major categories. From mobility solutions to household essentials, and from daily care to nutrition and wellness, the exhibition presents the full spectrum of innovations across the baby and children products value chain, meeting professional buyers’ needs for one‑stop sourcing.
• A global buyer network and outstanding international procurement results. Backed by the global reach of the Messe Frankfurt Group, the exhibition annually draws purchasing delegations from dozens of countries, including Australia, Germany, India, Japan, the United Kingdom, the United States, South Korea, Malaysia, Thailand, and more. Building on its strengths in cross‑border e‑commerce, and benefiting from Shenzhen’s status as a major national hub for cross‑border trade, the number of participating e‑commerce buyers is expected to grow significantly in 2025. The exhibition’s distribution channels span traditional wholesale, supermarket procurement, maternal and infant retail chains, e‑commerce platforms, and private‑group buying networks, providing exhibitors with efficient pathways to tap both domestic and international markets.
• A premier venue for new product launches and trend insights, setting the tone for industry innovation. Positioned squarely during April—the prime season for unveiling new industry offerings—the exhibition showcases tens of thousands of groundbreaking baby and children products each year. In 2026, aligning with current market dynamics, a dedicated AI‑powered zone will highlight innovative products such as smart cribs equipped with real-time health‑monitoring capabilities and eco‑friendly baby products made from biodegradable materials—trends that are fully compliant with the EU’s 2025 sustainability regulations for infant and child products. Concurrent events—including industry forums, Sino‑foreign toy awards ceremonies, and business‑matching sessions—bring together leading experts to delve into market trends and innovation directions, offering exhibitors a high‑level think tank to stay attuned to industry pulse and consumer preferences.
• Strategic location in the heart of the Greater Bay Area, radiating influence across the global baby and children consumer market. Held at the Shenzhen International Convention & Exhibition Center, the venue occupies a pivotal position at the core of the Guangdong–Hong Kong–Macao Greater Bay Area, benefiting from the nation’s largest cross‑border e‑commerce ecosystem and the Pearl River Delta’s highly developed supply chain infrastructure for baby and children products. For Chinese enterprises, participation serves as a strategic springboard to deepen connections with regional industrial resources and expand domestic and international sales channels; for international brands, it represents an ideal gateway into China’s vast baby and children consumer market. Furthermore, the exhibition’s close collaboration with the Trendy Toys Pavilion and the Licensing Show provides valuable opportunities for baby and children product companies to explore IP co‑branding and cross‑industry synergies.