Exhibition Information
- Name
- Beijing International Bicycle Exhibition
- Industry
- Bicycles
- City
- Beijing City
- Venue
- No.6, East Section of North Third Ring Road, Chaoyang District, Beijing
- Abbreviation
- Beijing International Bicycle Exhibition
- Dates
- Visitors
- 15000 visitors
- Exhibitors
- 200 exhibitors
Exhibition Introduction
The Exhibition Value of the Beijing International Bicycle Show
- China’s Most Promising Emerging Specialty Bicycle Trade Fair in Northern China: The Beijing International Cycling Sports and Equipment Exhibition is organized by China National Exhibition Center Group Co., Ltd. and professionally guided by the Chinese Cycling Association. Since its inception in 2025, it has successfully held two editions. Anchored in the capital city of Beijing, the show serves as a regional hub for North China and the broader national market, widely recognized within the industry as a key platform for promoting cycling sports and culture in northern China, and as an annual highlight for the region’s cycling sector.
- A One‑Stop Showcase Covering the Entire Industry Chain: The exhibition encompasses seven core product categories—bicycles and components, children’s bikes and parts, scooters and balance bikes, cycling gear and outdoor sports equipment, sports nutrition and beverages, rehabilitation products, as well as related industrial machinery and service providers. From ultra-light carbon‑fiber frames to aerospace‑grade fiber spokes, and from high‑end racing equipment to mass‑market consumer products, exhibitors can engage in comprehensive business matchmaking, spanning product display, brand exposure, and commercial negotiations.
- Precise Access to Core Buyers and Distribution Channels Across North China and Nationwide: At its inaugural edition in 2025, the show featured an exhibition space of 20,000 square meters, attracting over a hundred renowned domestic and international brands, with 135 brands participating. More than 35,000 professional visitors and cycling enthusiasts attended, while over 100 media outlets and KOLs provided full‑scale coverage. The audience included government procurement agencies, brand owners, nationwide distributors, regional agents, specialty retail stores, e‑commerce channel partners, event‑management companies, cycling clubs, cultural‑tourism organizations, and general cycling enthusiasts—covering all major purchasing segments. Exhibitors gain direct access to some of the most influential and financially robust customer groups in North China and across the country, enabling efficient business networking and market expansion.
- Unique Strategic Value for Chinese Enterprises—A Catalyst for Deepening Presence in the Northern Cycling Market: With the national cycling user base now exceeding 130 million, cumulative app users surpassing 300 million, and monthly active users topping 50 million, cycling has evolved from a mere mode of transportation into a lifestyle and social activity. In 2024, China’s bicycle industry recorded total output value exceeding RMB 300 billion, with sport‑bike sales up 18% year over year and smart‑assist bike sales surging 25%. Leveraging Beijing’s strategic position as the nation’s political and cultural center and a major consumption hub, the exhibition serves as a pivotal platform for cycling equipment manufacturers seeking to enter the northern market, connect with regional resources, and showcase their own brands.
- A Vanguard for Technological Innovation and Industry Trends: The show highlights cutting‑edge technologies such as T1100‑grade carbon‑fiber frames, aerospace‑grade fiber spokes, and aerospace‑inspired cool‑touch coatings. Exhibitor Wang Chunqing remarked, “The sport‑bike sector is currently undergoing a transition—from competition‑tested equipment becoming accessible to the general public—to a stage where consumers can already enjoy race‑level performance.” Concurrent events include test‑ride experiences, new‑product launches, virtual cycling sessions, BMX demonstrations, and the signing of digital innovation projects like the “Cloud‑Based Smart Platform for Competitive Cycling.” Participating companies can thus gain insights into industry trends toward premiumization, intelligent integration, and the adoption of advanced materials, positioning themselves to capture opportunities in the evolving cycling‑consumption market.






