Beijing International Bicycle Exhibition

The inaugural Beijing International Bicycle Sports and Equipment Exhibition (Bike China 2025) was successfully held from August 29 to 31 at the China International Exhibition Center—Chaoyang Hall. Hosted by China National Exhibition Center Group Co., Ltd. and professionally guided by the Chinese Cycling Association, the event was themed “Stimulating Consumer Vitality and Driving Industry Development,” marking the most significant annual emerging trade fair for the bicycle industry in Northern China.

Exhibition Space and Exhibitor Scale This edition spanned 20,000 square meters, bringing together over one hundred renowned domestic and international bicycle and equipment brands, including Xidesheng, Ruibao, Look, Li-Ning, Blueprint, Tawele, Kuaike, Meitan, Yinbeisi, Youbei, and others. Covering everything from complete bikes to components, and from cycling technology to sports‑tourism innovations, the exhibition comprehensively showcased the diverse ecosystem and robust potential of the entire bicycle value chain. The event attracted more than 35,000 professional visitors and cycling enthusiasts, while over 100 media outlets and KOLs provided comprehensive coverage throughout the duration.

Technological Innovation and New Material Applications as Key Highlights At the show, ultra‑lightweight frames crafted from T1100‑grade carbon fiber achieved a weight reduction of 15% compared to conventional carbon fiber, while delivering strength exceeding that of ordinary steel by more than tenfold. Aerospace‑grade fiber materials—previously used in the Tiangong space station—were applied for the first time to bicycle spokes, significantly enhancing wheel rigidity and transmission efficiency; meanwhile, aerospace‑inspired cold‑reflective coatings can reflect up to 99% of thermal radiation. Customized cycling shoes offered a range of options, including half sizes, narrow, standard, wide, and extra‑wide fits, with carbon‑fiber soles capable of heated shaping to better conform to the rider’s foot morphology. Exhibitor Wang Chunqing remarked, “Currently, the sport‑bike sector is undergoing a transition—from competition‑tested equipment becoming accessible to the general public—enabling consumers to enjoy race‑level gear.”

A Rich Array of Concurrent Events During the exhibition, the “Youbei Bike and Gear Presentation Ceremony” took place, with Deng Yawen, China’s first Olympic champion in freestyle BMX, serving as the brand ambassador and conveying the spirit of cycling. Additionally, the Chinese Cycling Association and Hainan Radio & Television Station signed an agreement to launch the “Cloud Racing Smart Platform,” fostering deep integration between cycling and digital technologies. A thematic sharing session titled “Ten Years of the Flag—My Cycling Memories and Visions” invited seasoned cyclists to recount their personal journeys. The event also featured interactive activities such as test‑ride stations, limited‑edition stamp‑collecting check‑in points, and on‑site prize draws, allowing attendees to experience the charm of cycling culture firsthand.

Market Context and Industry Outlook Nationwide, the number of cycling users has surpassed 130 million, with cumulative app user numbers exceeding 300 million and monthly active users topping 50 million. Each year, China hosts over 2,000 mass‑participation cycling events, attracting more than 5 million participants annually—nearly tenfold compared to a decade ago. In 2024, the total output value of China’s bicycle industry exceeded RMB 300 billion, with sales of recreational bicycles growing by 18% year over year and smart‑assist bicycles increasing by 25%. According to Shenzhen Customs data, in the first seven months of 2025, Shenzhen exported bicycles worth RMB 680 million, a year‑on‑year increase of 50.8%.

Attendees agreed that the Beijing International Bicycle Exhibition, as a new starting point for the industry, serves not only as a platform for brand exposure but also as a vital gateway for industrial collaboration, cultural promotion, and consumption upgrading, thereby playing a pivotal role in advancing the popularization of scientific cycling culture and driving high‑quality industrial development.