China (Beijing) International Coffee Exhibition

The China Beijing International Coffee Exhibition (Cafe Show China) is setting new trends in Chinese coffee culture and leading the country’s cutting-edge fashion. It shares its brand with the Seoul International Coffee Show, Asia’s premier coffee event.

In recent years, driven by the rise of a young, fashion-conscious demographic and a significant increase in the number of returnees and international travelers, coffee culture has experienced rapid growth across China. The annual China International Coffee Exhibition, with its unique blend of mass appeal and professional sophistication—combining market-driven dynamics with cultural depth—attracts industry professionals from coffee, foodservice,烘焙, food machinery, franchise, and related sectors, as well as passionate coffee enthusiasts. Attendees come to immerse themselves in coffee culture, explore business opportunities, and enjoy an electrifying on-site atmosphere.

At the China Beijing International Coffee Exhibition, domestic coffee industry players join international delegations from Korea, Malaysia, and other countries, creating a vibrant wave of trendy coffee culture that sweeps through the venue. Whether it’s the data analytics presented by the organizers or the booths showcasing brands like “Coffee With You,” there is clear evidence of strong interest among attendees—many are eager to pursue franchise partnerships or open their own cafés. This isn’t merely an aspiration; it reflects a growing desire for a fresh lifestyle. Stylish, personality-driven cafés serve as essential havens amid our fast-paced lives, and cities are embracing this cultural trend, with individuals actively seizing opportunities to create welcoming urban destinations.

Moreover, Yunnan coffee beans, as a flagship representation of China’s coffee-producing regions, are enjoying rapidly rising brand recognition. The large number of visitors flocking to their booth underscores the sector’s promising prospects. In addition to coffee beans, the exhibition features a wide array of branded syrups, including Molin, Da Vinci, Giffard, Pomona, and Mithril, inspiring an endless stream of creative beverage offerings.

The allure of culture lies in its ability to drive the market, and the Chinese market’s remarkable inclusiveness is one of its defining characteristics. The China Beijing International Coffee Exhibition (Cafe Show China) benefits from coffee culture’s deep roots and flourishing presence in China. As the market continues to expand, the China International Coffee Exhibition will continue to partner with coffee culture, enriching people’s lives with vibrancy and flair.



China (Beijing) International Coffee Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for China (Beijing) International Coffee Exhibition: 佛山市顺德区勒流沃进塑料制品厂, 易贝可（北京）食品有限公司, 威士特（天津）国际贸易有限公司, 普洱金树咖啡产业有限公司, 厦门市宇笙包装机械有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Five Key Reasons to Exhibit at the Beijing Coffee Expo

• A Comprehensive Industry Ecosystem, One-Stop Resource Connection: The Beijing Coffee Expo spans the entire coffee value chain, encompassing coffee bean-producing countries, equipment and tools, roasted coffee, dairy and flavoring ingredients, and specialty coffee shops. International pavilions are organized by embassies and trade bureaus from 14 coffee-producing nations, while the Yunnan International Trading Center brings together local producers. Exhibitors can efficiently connect with upstream and downstream partners, enabling one-stop procurement and in-depth collaboration from raw materials to end‑consumers.
• Rooted in Beijing, Reaching Global Markets: Anchored in Beijing, the expo leverages the capital’s strategic position as an international hub for exchange, attracting a vast audience of industry professionals and overseas buyers. In 2024, the event welcomed a total of 62,304 visitors, including numerous industry practitioners and entrepreneurs looking to enter the coffee sector, providing an effective platform for companies to expand both domestic and international markets.
• Empowered by Professional Competitions, Setting Technological Trends: Concurrent with the expo, the National Coffee Taster Competition and the World Coffee Roasting Team Championship are held. The taster competition draws thousands of industry professionals, focusing on defining what constitutes a great cup of coffee, while the roasting team event breaks new ground in terms of competition standards, participant caliber, and professional expertise, significantly advancing coffee roasting techniques and fostering international exchanges—offering exhibitors a stage to showcase their technical prowess and attract top talent.
• Immersive Experiential Scenarios, Igniting Consumer Engagement: The Beijing Coffee Cool Drinks Carnival creates immersive experience zones, drawing large numbers of enthusiasts eager to explore and engage. Coffee cupping sessions, conducted according to professional protocols, evaluate the flavor profiles of coffee beans, providing buyers with direct tasting opportunities and accelerating informed business decisions.
• A Highly Satisfactory Platform, Delivering Tangible Results: Exhibitor satisfaction with on-site attendees stands at 96.1%, while overall visitor satisfaction reaches 98.5%. With its strong professional focus and seamless integration of B2B and B2C offerings, the expo positions itself as a premium platform that enables participating companies to precisely target their ideal customer base and maximize commercial value.

Notable exhibitors

• International Exhibition Delegations and Country-of-Origin Brands: Embassies and trade bureaus from 14 coffee-producing countries—including Honduras, Colombia, Mexico, Panama, Uganda, Nicaragua, Myanmar, Rwanda, Bolivia, Sri Lanka, Jamaica, Cuba, Ethiopia, and Serbia—have organized collective presentations of their national coffee brands.
• Coffee Bean and Roasting Brands: LAVAZZA, Dou Shu, Hui Lai, Jin Milan, Shan Que Coffee, Lafeyi Coffee, Zhi Pu, Yun Dian, Ba Bi Te, S.O.E., Still Coffee, Zhi Jian Coffee, Qi Chang, SHAFU, Quinncoffee, Wu You Jie Yao, UNIQUE, ONEBOX, Da Wen Xi, GEZ, SOAP, Xun You Coffee
• Equipment and Utensil Brands: Brewista, Ben Zhen, Hero, Bo Lan, Bao Zha Ji, Yin Ji, Ka Wei, Staroccan, TIMEMORE, Sai Pin, Fei Chang Niu, Xing Fei, Wan Fu Technology, Dr.coffee, Xiong Yu Yang
• Ingredient Brands: Wei Quan, Fei Nuo, Gu Guo, Ye Sheng, Pu Li Ou, Si Kang Yu Ni, Yi Mi Ting Cake, Ji En, Zhao Mei, Wei La Mei, Ding Fang, Ang Ta Wei Tian
• Supporting Industry Brands: Ka Bao, Li Pin, Ku Di Ya, Hong Kun, Tian Zhao Heng Run, Nong Su Fan, Ai De Meng Sen, Tai Huan Trade, Shan Xi Jin Qi, Tang Shan Rui Duo, Fei Jiang