Xi’an Beauty Expo – Xi’an International Beauty Exhibition

The Exhibition Value of the Xi’an Beauty Expo

• The Xi’an International Beauty Expo (BHC EXPO) is the largest and most influential branded beauty industry event in Northwest China. Recognized by the Xi’an Municipal Bureau of Commerce as one of the Top Ten Brand Exhibitions, it has been successfully held for more than forty editions since its inception and is widely regarded within the industry as a leading indicator of trends in the western beauty, hairdressing, and cosmetics sectors, as well as a central hub for the Northwest beauty market. Co-organized by the Shaanxi Provincial Association of Beauty, Hairdressing, and Cosmetics Industries and Xi’an Dezhihang International Exhibition Co., Ltd., the expo takes place twice annually—spring and autumn—at the Xi’an International Convention & Exhibition Center. It serves as a strategic platform for connecting global beauty industry resources, showcasing cutting-edge technological advancements, and guiding regional industry development trends.
• The core value of participation lies in its unique positioning as a platform that precisely links the Northwest and Central-West markets, coupled with an exceptionally concentrated pool of professional buyers. As the starting point of the Silk Road Economic Belt and a major western metropolis, Xi’an exerts significant influence across Shaanxi, Gansu, Ningxia, Qinghai, Xinjiang, Shanxi, Henan, and other vast regions. The Spring 2024 edition achieved nearly 30,000 square meters of exhibition space, hosted close to 800 brand exhibitors, showcased 4,000 renowned brands, and attracted approximately 50,000 professional visitors. Through offline “one‑on‑one targeted invitations” and online promotion via platforms such as Douyin, Toutiao, and Xiaohongshu, the expo has established a comprehensive audience‑invitation network spanning all of Shaanxi and neighboring provinces. Additionally, the organizing committee operates free direct shuttle bus services from over 40 cities and counties within a 400‑kilometer radius of Xi’an, ensuring the arrival of high‑quality purchasing professionals.
• The expo has created a one‑stop commercial platform covering the entire beauty industry value chain. Exhibits span the full spectrum, including professional lines—beauty devices, clinical‑grade products, skin care, weight management and body contouring, anti‑aging solutions, intimate care, permanent makeup, nail art, and eyelash enhancements—as well as medical aesthetics—plastic surgery clinics, aesthetic medicine brands, and related equipment—and daily consumer goods—skincare and makeup, personal care, men’s grooming, maternal and infant care—alongside hairdressing brands—hair growth and treatment, shampoo, conditioning, coloring, perming, and styling equipment—plus the broader health‑care sector—moxibustion, essential oils, wellness therapies, and postpartum recovery treatments—and the beauty supply chain—OEM/ODM services, packaging materials, and raw ingredients—encompassing every category. From professional beauty to medical anti‑aging treatments, from everyday consumer products to holistic health and wellness, the expo fosters a complete industrial ecosystem closed-loop.
• Keeping pace with three major industry trends—technological advancement in beauty, health‑oriented wellness, and the rise of “Guochao”—the expo has established itself as a cutting‑edge technology hub deeply integrating research, education, industry, and application. Leading brands such as Beijing Hongqiang Furui, Shiyán Medical Technology Group, Liming Group, Kelan Bio, and Meiliku, alongside international and domestic giants like L’Oréal, Shiseido, Pechoin, and Proya, converge at the expo to showcase pioneering technologies in photonics, skin care, weight management and body shaping, intimate care, and scalp‑and‑hair therapies. Concurrent events include the Northwest Beauty Industry Long‑Lasting Makeup Master Competition, the Xi’an Summit on High‑Quality Development of the Health‑Care Sector, and the Western Medical Aesthetics and Anti‑Aging Industry Expo, providing beauty professionals with a premier platform for technical exchange and trend insight.
• For Chinese enterprises, this expo represents a strategic gateway to tap into the Northwest market, connect with Central‑West resources, and demonstrate innovative strength. Rooted in Xi’an and extending across twelve provinces in Central and Western China—including Gansu, Ningxia, Qinghai, Xinjiang, Shanxi, and Henan—the expo serves as the preferred entry point for both domestic and international beauty brands seeking to enter the Northwest market. Participating companies can leverage this platform to access core procurement networks in the region, seizing early opportunities in the ongoing transformation of the beauty industry toward greater technological sophistication, health‑orientation, and brand‑driven innovation.