Beijing IP Licensing Ecosystem Industry ExpoBIPE

The Beijing IP Licensing Ecosystem Expo (BIPE) is themed “IP Empowerment: Cross‑Sector Symbiosis.” Anchored in the capital’s strategic position, the event fills a critical gap in the northern region’s industrial ecosystem and serves as a robust platform for deep collaboration between IP rights holders and manufacturers and retailers. By establishing an end‑to‑end closed loop—encompassing licensors, agents, and licensees—the expo addresses the fragmentation of the industry chain, offering a one‑stop hub for trend insights, resource matchmaking, new‑product launches, channel expansion, and business partnerships, thereby spearheading the wave of innovative development in the IP economy.

The exhibition features an IP Inspiration Incubation Zone, showcasing leading global IPs and cutting‑edge derivative products, providing designers and studios with a dynamic space for creative cross‑pollination. Attendees can closely examine the commercialization pathways of hit IPs and, through hands‑on AIGC experience zones, explore novel “AI + IP” creation models that foster original content production and the incubation of cross‑industry marketing strategies.

In 2025, China’s IP economy is poised for explosive growth driven by three key forces: at the policy level, the State Council’s “Several Economic Policies on Promoting High‑Quality Cultural Development,” coupled with targeted support initiatives in Beijing, Zhejiang, Shanghai, and other regions, is comprehensively energizing the full‑chain development of IP; on the technological front, AI‑powered design tools and metaverse applications are delivering profound enhancements, giving rise to innovative formats such as AR‑enabled dolls and AI‑interactive toys that significantly boost commercialization rates; and in the market sphere, the global IP‑toy market is projected to reach RMB 567.3 billion, with China and Southeast Asia leading regional growth, while the strong purchasing power of Generation Z is fueling rapid expansion across anime, esports, and trendy toy categories. Currently, per capita spending on IP‑related toys in China stands at just RMB 53.6, less than one‑seventh of the U.S. level, leaving substantial room for further growth.

This edition of the expo anticipates attracting 1,000 exhibitors, spanning all major IP categories—including animation, gaming, film and television, cultural heritage and art, as well as trendy fashion—thereby establishing a comprehensive platform for end‑to‑end industry‑wide connectivity.

Rooted in the industrial cluster advantages of the Beijing–Tianjin–Hebei region, the Beijing IP Licensing Ecosystem Expo (BIPE) precisely aligns with key local sectors such as toys, electronics, footwear and headwear, and daily consumer goods, fostering deep integration between IP and physical industries. It offers enterprises a one‑stop resource‑matching service, markedly enhancing the efficiency of IP‑driven commercial collaborations.