The Beijing International Radio, Film and Television Exhibition (BIRTV), founded in 1987, is Asia’s premier and the world’s third-largest specialized exhibition for broadcasting, film, and television. This edition spans the entire industry value chain, spotlighting cutting-edge technologies such as 8K ultra-high-definition, AIGC, and virtual production, while comprehensively showcasing the sector’s latest innovations. The event is expected to attract more than 500 exhibitors, including over 200
The Exhibition Value of the Beijing International Radio, Film and Television Exhibition (BIRTV)
- Asia’s Leading Event for Broadcast and Film & Television Technology Equipment: The Beijing International Radio, Film and Television Exhibition (BIRTV), under the guidance of the National Radio and Television Administration and China Media Group, is organized by China Radio and Television International Economic and Technical Cooperation Co., Ltd. Since its inception in 1987, it has been successfully held for more than thirty editions. BIRTV is Asia’s largest and most influential broadcast and film exhibition, serving as a key indicator of global trends in broadcasting and television technology. Alongside IBC in the Netherlands and NAB in the United States, it is regarded as one of the world’s three major industry events.
- A One-Stop Showcase Covering the Entire Industry Chain: The exhibition encompasses end-to-end technologies and equipment spanning the full spectrum of radio and television—acquisition, production, transmission, broadcasting, and management—as well as comprehensive solutions for film production, distribution, and screening. Exhibits range from ultra-high-definition (4K/8K) production and broadcasting systems to converged media platforms, 5G transmission, AI applications, virtual production, cloud-based production, professional audio and lighting, cinema equipment, and digital filmmaking tools. From traditional broadcasting to new-media integration, and from hardware to software solutions, exhibitors can seamlessly conduct technical demonstrations, enhance brand visibility, and engage in business negotiations—all in one place.
- Precise Access to Core Decision-Makers in the Broadcasting and Television Industry: The last edition attracted over 500 exhibiting companies from more than 20 countries and regions, with professional visitors exceeding 50,000. Attendees included technical directors, heads of converged media centers, chief engineers, and procurement decision-makers from China Media Group, provincial and municipal broadcasters, film and television production studios, online audiovisual platforms, MCN agencies, and university film departments. Exhibitors thus gain direct access to the most influential stakeholders driving purchasing decisions within China’s broadcasting and television sector.
- Unique Value for Chinese Enterprises: A Strategic Gateway to Domestic and Global Markets: BIRTV serves as a pivotal platform for Chinese broadcasting and television enterprises to showcase their proprietary technologies, connect with domestic resources, and expand onto the international stage. At the exhibition, leading domestic and international companies such as Huawei, Sony, Panasonic, Daya, SoBay, and Zhongke Daya compete side by side, highlighting China’s cutting-edge innovations in ultra-high-definition, converged media, artificial intelligence, and other fields. Concurrently, the “BIRTV Awards” ceremony—one of the most prestigious product‑technology accolades in China’s broadcasting and television industry—recognizes outstanding solutions that carry significant reference value in industry procurement. Chinese enterprises can leverage this platform to engage with overseas buyers and tap into markets along the Belt and Road Initiative.
- A Frontline Venue for International Exchange and Industry Trendsetting: The event features a series of concurrent activities, including BIRTV thematic keynote speeches, specialized technical seminars, and the BIRTV Awards ceremony, with distinguished speakers—including leaders from the National Radio and Television Administration, technical executives from China Media Group, and top domestic and international experts. Topics cover emerging areas such as the development of ultra-high-definition technologies, media convergence, AI applications in broadcasting, 5G broadcasting, and virtual production, providing exhibitors with strategic insights into industry trends and policy directions.
- A Premier Platform for Demonstrating Technological Innovation and Practical Applications: The exhibition includes dedicated zones such as the Ultra-High-Definition Zone, the Converged Media Zone, the Audio Zone, the Lighting Zone, and the Film Zone. In collaboration with China Media Group, a special “CMG Ultra-High-Definition Technology Achievement Zone” has been established, showcasing the Group’s pioneering technologies deployed during major events like the Winter Olympics and the Spring Festival Gala. On-site demonstration areas, including virtual studios and 5G‑enabled 4K/8K broadcast vehicles, offer immersive environments where exhibitors can vividly present product performance and solution capabilities.