The Shenzhen Coffee Festival—Shenzhen Coffee & Beverage Expo (CAFEEX)—is a specialized trade show dedicated to the coffee and beverage industries, serving as an innovative and highly efficient platform for communication between exhibitors and buyers. The event features a range of activities, including coffee brand showcases, expert forums, coffee cupping sessions, and barista competitions. Local coffee brands such as GEE, BEAN2CUP, Anwen Coffee, Yuehe Coffee, and JOHANDY will be in attendance, a
The Exhibition Value of CAFEEX Shenzhen
- A Flagship Platform for the South China Coffee IndustryAs one of the most influential coffee and beverage industry events in South China, CAFEEX Shenzhen is held annually in August at the Futian Convention & Exhibition Center. The 2026 edition is expected to span 34,000 square meters, bringing together over 688 domestic and international brands and attracting 51,571 professional visitors, firmly establishing itself as a key industry benchmark.
- Comprehensive Coverage Across the Entire Industry ChainThe exhibition features a full range of products, including coffee beans, pour-over coffee, capsule coffee, and other coffee-based items; professional equipment such as espresso machines, grinders, and brewing tools; as well as dairy products, syrups, concentrated fruit juices, and other beverage ingredients. In addition, the show encompasses tea beverages, baked goods, craft beers, chocolates, and other diverse categories, creating a one-stop commercial platform for the coffee and beverage sectors.
- An International Hub for Connecting Global ResourcesCAFEEX boasts a significantly higher degree of international participation than comparable events, maintaining long-term, in-depth collaborations with specialty coffee brands from Hong Kong, Macao, Taiwan, Japan, South Korea, Australia, Southeast Asian countries, Europe, and the United States. Each year, the show continues to introduce new international brands, sustaining strong two-way appeal for both exhibitors and attendees. Renowned international brands such as TRUNK COFFEE, Mingqian Coffee, and UNIUNI are regular participants.
- A Launchpad for Emerging BrandsThe exhibition brings together local Shenzhen specialty coffee brands like GEE, BEAN2CUP, Anwen Coffee, Yuehe Coffee, and JOHANDY, while also drawing top-tier coffee roasters, equipment suppliers, coffee academies, and machinery manufacturers from across China. It provides an authoritative stage for emerging brands to showcase their innovative capabilities and seize early market opportunities.
- Deep Connections with Over 6,000 Coffee ShopsCAFEEX maintains long-term partnerships with more than 6,000 brick-and-mortar coffee shops, ensuring precise access to retail channels nationwide. Supported by a network of over 200 domestic and international online and offline media outlets, the event achieves exceptionally high visibility on platforms such as Weibo, WeChat, Facebook, Instagram, and LinkedIn.
- Six Concurrent Events Providing Authoritative SupportDuring the Shenzhen Coffee Festival, six specialized activities are organized, including a Specialty Coffee Forum, a Coffee Brewing Competition, a Coffee Roasting Contest, a Specialty Coffee Cupping Session, a Fine Chocolate Tasting, and a visitor check-in lottery. More than ten industry leaders are invited to share the latest insights and trends, covering topics ranging from brewing techniques and origin storytelling to roasting philosophies, equipment design, and brand marketing—capturing the full spectrum of current industry hotspots.
- A Creative Hub for Cross-Industry InnovationCross-sector collaboration is deeply integrated into the coffee and beverage theme, unlocking untapped potential and amplifying influence through synergies with trending themes. From “Coffee + Cultural Creativity” to smart coffee technologies, the event continuously drives innovation and elevates consumer experiences.