Canton Fair Autumn Session II Tickets

The Canton Fair Autumn Session II is themed “Quality Home,” with an exhibition area of 515,000 square meters, focusing on household goods, gifts and decorations, and building materials and furniture to establish a one-stop global procurement platform that combines innovative design with green, low-carbon principles. This session has attracted over 10,000 participating companies, including more than 2,900 high‑quality enterprises such as national‑level high‑tech firms and specialized, refined, di

The Value of Participating in the Second Phase of the Autumn Canton Fair

• The Canton Fair is China’s longest‑running, largest‑scale, most diversified, and most heavily attended comprehensive international trade event, often hailed as “China’s No. 1 Exhibition” and regarded as a barometer and weathervane for Chinese foreign trade. Founded in 1957, the Canton Fair has been held continuously for over a century. Its second phase, themed “Quality Home,” stands as the annual flagship platform for the entire home‑goods industry chain, maintaining a leading position among similar global exhibitions in terms of international influence.
• The core value of participation lies in its unparalleled ability to aggregate global buyer networks and its endorsement by a national‑level platform. At the 138th Autumn Canton Fair in 2025, nearly 240,000 overseas buyers from 223 countries and regions attended in person, marking a 6.8% increase over the same period last year and setting a new historical record. Buyers spanned traditional European and American markets as well as emerging markets along the Belt and Road Initiative, with prominent global supermarket purchasing delegations—including U.S. retailer Target, French retailer Carrefour, and Japanese retailer AEON—gathering to provide enterprises with a strategic window to engage directly with key global procurement decision‑makers.
• The fair establishes a “one‑stop” procurement platform covering the entire home‑goods industry chain. With a total exhibition area of 515,000 square meters and nearly 25,000 booths, the second phase encompasses three major sectors—household goods, gifts & decorative items, and building materials & furniture—spread across 15 distinct zones, bringing together over 10,000 exhibiting companies, including more than 2,900 high‑quality enterprises recognized at the national level for their technological innovation, specialized expertise, green manufacturing practices, or industrial design excellence—an increase of over 10% compared to the previous session. This “home‑goods” concept not only facilitates industry communication but also enhances procurement efficiency, meeting the one‑stop shopping needs of global buyers.
• The fair aligns with three major industry trends—intelligence, sustainability, and quality—creating a premier showcase for innovative products. From massage bathtubs featuring integrated smart water‑control and ambient lighting systems, to intelligent control solutions seamlessly embedded in various spatial settings, to cutting‑edge innovations like the Oubona smart viewing pavilion, the “newness” and “greenness” of exhibited products continue to rise. Consumers are increasingly willing to pay for emotional value and lifestyle enhancements, as the home‑goods sector undergoes a profound transformation from price‑driven competition to value‑oriented differentiation.
• For Chinese enterprises, the Canton Fair represents a strategic gateway for opening up global markets, connecting with international resources, and showcasing brand strength. Many companies have used the Canton Fair to make the leap from “manufacturing” to “creation,” completing their transformation from contract manufacturing and private labeling to developing independent brands. Amid today’s complex and volatile global economic environment, the fair’s robust attendance and lively negotiation scenes vividly reflect the unwavering confidence of the international business community in China’s economy. Enterprises can leverage this platform to connect with global procurement networks, transitioning from simply “selling products” to “selling brands” and “selling designs.”