Spring Canton Fair, Phase III

From May 1 to 5, 2025, the third phase of the 137th China Import and Export Fair was successfully held at the Guangzhou Pazhou International Convention & Exhibition Center. With the theme “A Better Life,” this edition featured a total exhibition area of 515,000 square meters, comprising five major sectors—Toys, Maternity, Infant & Child Products; Fashion; Home Textiles; Stationery; and Health & Leisure—divided into 21 distinct zones. Over 12,000 enterprises participated, including more than 2,200 high-quality, specialized companies recognized with national-level titles such as National High-Tech Enterprises, Manufacturing Single-Champion Enterprises, and “Little Giant” firms specializing in niche markets, reflecting an even more optimized and higher‑quality exhibitor mix.

New product launches showcased cutting-edge technology and vibrant innovation. Among the highlights was the “Tech Pulse: A New Trend in Outdoor Sports” new‑product launch event. Jiangsu Shuntian Co., Ltd. unveiled its latest outdoor‑technology collection, “New Quality, New Life,” featuring a shell jacket crafted from GRS‑certified eco‑friendly materials and a down jacket that delivers exceptional warmth across a broad temperature range—from -30°C to 10°C, all while weighing just 600 grams. Fujian Shangfei Apparel introduced a versatile utility vest designed for outdoor photography enthusiasts, while Guangzhou Aowangda Leather Goods presented a Shadow Security Anti-Theft Backpack incorporating five layers of theft‑prevention technology. Meanwhile, Quanzhou Peak Footwear unveiled the Peak Taiji 3D‑Printed Basketball Shoe, model 3.0, manufactured using FDM 3D‑printing technology, underscoring groundbreaking innovations in the sports footwear sector.

Traditional industries undergo transformation and upgrading, with design delivering remarkable results. The Guangzhou Textile Import & Export Group exhibited over 500 new denim and yoga‑related products, with a new‑product rate exceeding 90%. Its “Double‑Sided Denim” utilizes state‑of‑the‑art direct‑dyeing technology, reducing water consumption by approximately 95% compared to conventional methods. Tianjin Northern Group Foods maintained its signature red-and-white color scheme, with time‑honored brands such as the “Jinxing” liquor series and the “Great Wall” canned “Little White Pig” remaining key attractions for international buyers. Additionally, Tianjin Jiuan Medical established a personal health‑management platform integrating smart hardware, mobile applications, and cloud services, showcasing a range of innovative diagnostic and therapeutic devices.

Industrial clusters join forces to expand overseas, driving robust international market development. More than 20 carpet manufacturers from the Wuqing District of Tianjin gathered in nearly 70 adjacent exhibition booths, collectively presenting wall hangings, tapestries, artisanal carpets, eco‑friendly rugs, and other products, fully leveraging the cluster’s comprehensive advantages through one‑stop services. Meanwhile, the Huizhou delegation brought together 74 enterprises—including well‑known names like Shuangzixing Sports, Shentongyue Industrial, and Zhongbai Stationery—displaying offerings spanning personal care, office stationery, sports, and leisure sectors.

Significant progress in tapping emerging markets, with diversified strategies accelerating. In response to evolving global trade dynamics, participating companies have actively pursued expansion into emerging markets. According to the sales manager of Henan Bonny Bioengineering Co., Ltd., orders from countries along the Belt and Road now account for 30% of its total business, with plans to further shift toward the Middle East, Africa, and South America while accelerating the deployment of overseas production capacity. This year’s fair once again served as an efficient bridge connecting global buyers and exhibitors, helping Chinese enterprises demonstrate their strong supply‑chain resilience and innovative spirit.