Shanghai International Wine & Beverage Manufacturing Technology and Equipment Exhibition

The China International Exhibition on Technology and Equipment for the Wine and Beverage Industries (CBB 2024) was successfully held at the Shanghai New International Expo Center from October 28 to 31, 2024. This edition of the exhibition took “innovation” as its core driving force, bringing together renowned enterprises and industry giants from around the world to showcase cutting-edge innovations, advanced technologies, intelligent solutions, and green production concepts in the liquid food sector, including wine, water, beverages, dairy products, and seasonings.

In terms of scale, the previous edition covered a total area of 92,000 square meters, attracting 869 exhibiting companies from across the globe and drawing 56,315 professional visitors. Concurrently with the main exhibition, the China International Craft Beer Exhibition was also held, establishing the largest and most prestigious platform for craft beer exchange in the Asia-Pacific region. More than 60 domestic and international specialized media outlets provided comprehensive coverage and promotion of the event.

This year’s exhibition featured numerous highlights, with the international and domestic pavilions complementing each other. International industry leaders such as Krones, GEA, Haifu, CIMC, SACMI, Pall, SMC, TCP, and COPA-DATA showcased their latest production technologies and equipment. Their applications of artificial intelligence, the Internet of Things, big data, and other advanced technologies have significantly enhanced the level of intelligence and efficiency in liquid food manufacturing, setting new benchmarks for innovation in the industry.

The domestic pavilion was equally impressive. Well-known Chinese companies including Dayilong, Xinmeixing, Lehui, Zhongya, Huayan, and PuliSheng presented their independently developed innovative technologies and products. These displays not only underscored the technological prowess of China’s liquid food industry but also provided valuable opportunities for learning and collaboration among small and medium-sized enterprises, thereby fostering overall industry-wide innovation.

Baijiu technology and equipment emerged as a major highlight of the show. Companies such as Dingzheng, Pengcheng, Purete, Sidede, Tongda, and Yaoyu gathered to present the most concentrated array of cutting-edge baijiu processing technologies and equipment ever assembled, heralding the arrival of a new wave of technological upgrades in China’s baijiu industry. Meanwhile, numerous craft beer equipment manufacturers and related suppliers unveiled their latest innovations, meeting the rapidly growing demands of China’s craft beer market.

The exhibition yielded significant results and received enthusiastic responses from the industry. Attendees generally agreed that CBB is not only a platform for showcasing new technologies and products but also a vital bridge for business communication and cooperation. With its highly internationalized approach, the exhibition focuses on the entire liquid food value chain—covering smart manufacturing, innovative packaging, food safety and health, energy efficiency management, plastic reduction and emission control, and sustainable development—thereby injecting fresh momentum into the continued healthy growth of the entire liquid food sector.