Full Day Tickets
Exhibition Information
- Name
- Shanghai International Wine & Beverage Manufacturing Technology and Equipment Exhibition
- Industry
- Food Processing
- City
- Shanghai
- Venue
- No. 2345 Longyang Road, Pudong New Area, Shanghai
- Abbreviation
- CBB
- Dates
- Visitors
- 56315 visitors
- Exhibitors
- 869 exhibitors
Exhibition Introduction
The Shanghai International Wine & Beverage Manufacturing Technology and Equipment Exhibition (CBB) is the largest and most authoritative specialized exhibition in the Asia‑Pacific region covering the entire industrial chain of liquid food processing and packaging. The previous edition spanned 92,000 square meters, attracting 869 companies and more than 56,000 visitors, and receiving coverage from over 60 professional media outlets. The event provides comprehensive coverage of industries includin
The Value of Exhibiting at CBB Shanghai International Wine & Beverage Equipment Exhibition
- CBB is the largest, highest‑level, most professional, authoritative, and trend‑setting brand exhibition in the Asia‑Pacific region for liquid food processing and packaging. Co‑organized by Messe München, China United Equipment Group Co., Ltd., and the China Light Industry Machinery Association, after more than 30 years of development, it has become the central platform for the entire liquid food value chain in Asia.
- The core value of participation lies in its full‑chain coverage and highly internationalized resource network. Sharing global resources with Germany’s drinktec exhibition, CBB offers a comprehensive view of the entire value chain—from raw materials and processes to packaging, storage, and logistics—for industries including wine, beverages, liquid dairy products, and liquid seasonings. Exhibitors can access upstream and downstream resources—including raw material handling, saccharification and fermentation, filling and capping, packaging inspection, warehousing, and logistics—all in one place.
- The exhibition brings together global industry giants and leading brands, creating an international hub for business connections. The international pavilion attracts world‑renowned companies such as Krones, GEA, Haifu, CIMC, SACMI, Pall, SMC, TCP, COPA‑DATA, OCME, and Robopac Systems, showcasing cutting‑edge applications of AI, IoT, big data, and other advanced technologies. Meanwhile, the domestic pavilion gathers leading Chinese enterprises like Dayilong, Xinmeixing, Lehui, Hangzhou Yongchuang, Zhongya, PuliSheng, and others, highlighting the technological strength of China’s liquid food sector.
- The exhibition precisely focuses on前沿 issues such as smart manufacturing, Industry 4.0, innovative packaging, food safety, energy efficiency, plastic reduction and emission control, and sustainable development. Concurrently, the China International Craft Beer Exhibition is held, comprehensively presenting the latest advancements in craft beer and establishing the largest and most sophisticated platform for craft beer exchange in the Asia‑Pacific region. The latest achievements in baijiu processing equipment are also prominently displayed, marking the onset of a new era of technological upgrading in China’s baijiu industry.
- For Chinese enterprises, this exhibition serves as a strategic gateway to expand into Asian markets and connect with global resources. Adhering to a highly internationalized exhibition format, the event leverages global networks to invite professional audiences and build an international community of users. Participating companies can use this platform to tap into overseas procurement channels, showcase their own innovations, and enhance their international brand presence.
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