Chengdu Beauty Expo (CCBE)CCBE

Chengdu Beauty Expo (CCBE) is the first beauty expo in Western China. Founded in November 1997, it is the first exhibition in the region to receive foreign investment. (Copyright of this content belongs to Juzhan. Unauthorized reproduction is prohibited.)

Leveraging Chengdu's core position in Western China, CCBE's international professional service capabilities and influence have built a high-quality trade and communication platform for the industry, making it an essential platform for enterprises entering the Western market.

Chengdu Beauty Expo (CCBE) will concurrently host 10 professional events covering industry experience, technical exchanges, brand promotion, and new product launches. It invites senior industry experts, outstanding entrepreneurs, and leading figures to share market trends and successful cases, jointly exploring industry development directions, grasping market dynamics, and discovering new business opportunities.

Chengdu Beauty Expo (CCBE) enables participants to access the latest market insights in Western China's beauty sector and deploy brand development strategies; increase corporate and brand exposure to showcase products and services to buyers in Western China; seek new partners to expand across Sichuan and the broader Western region; close deals on-site and efficiently acquire high-quality order leads; maintain client relationships, prevent customer attrition, and stabilize market share.