Full show
Exhibition Information
- Name
- Shenzhen Hugo Cross-border E-commerce Product Selection Exhibition
- Industry
- Cross E-commerce
- City
- Shenzhen
- Venue
- Shenzhen Convention and Exhibition Center, No. 3 Fuhua Road, Futian District, Shenzhen
- Abbreviation
- CCEE
- Exhibition Dates
- Visitors
- 500000 visitors
- Exhibitors
- 3000 exhibitors
展会简介
The Hugo Cross-Border E‑Commerce Product Selection Expo (CCEE) is China’s largest and most authoritative cross-border product‑selection event, bringing together over 3,000 brands across the entire industry value chain. The expo aims to provide manufacturers and sellers with flexible cross-border supply solutions and facilitate business matchmaking. It has attracted more than 1,000 industry leaders who are focusing on opportunities for transforming the cross-border sector, exploring ways to maximThe Exhibition Value of the Shenzhen Hugo Cross-Border E‑Commerce Show
- The Hugo Cross-Border E‑Commerce Expo (CCEE) is one of China’s most influential specialized exhibitions in the cross-border e‑commerce sector. Since its inception in 2017, it has been successfully held for more than twenty editions and is widely recognized by the industry as a leading indicator of trends and a central hub for Chinese manufacturers expanding into global markets. Organized by Hugo Cross-Border, the event rotates annually among China’s key cross-border e‑commerce cities. As the opening show of the year, the Shenzhen edition leverages the city’s status as a “cross-border e‑commerce capital” to serve as a strategic platform connecting global e‑commerce platforms, industrial‑belt manufacturers, cross-border service providers, and professional sellers.
- The core value of participation lies in the exhibition’s dual mission: “helping factories find quality buyers and helping buyers find quality factories,” coupled with its channel advantages in precisely linking industrial‑belt resources. The event brings together premium factory resources from over 100 national industrial belts, spanning dozens of popular categories such as consumer electronics, home and lifestyle products, beauty and personal care, footwear, apparel, luggage, and baby‑and‑toy items. The Spring 2025 edition will feature more than 1,000 exhibiting factories and attract over 30,000 professional visitors. These attendees include official platform teams, procurement delegations from billion‑dollar sellers, overseas buyers, and cross-border service providers, offering participating companies a strategic gateway to engage directly with global decision‑makers in core purchasing segments.
- The exhibition establishes a one‑stop commercial platform covering the entire cross-border e‑commerce value chain. Onsite, four thematic zones are dedicated to cross-border e‑commerce platforms, high‑quality supply chains, cross-border service providers, and brand‑go‑global initiatives, bringing together more than 50 major global cross-border e‑commerce platforms, including Amazon, TikTok Shop, TEMU, Mercado Libre, Coupang, OTTO, eMAG, and others. From platform onboarding and logistics/payment solutions to marketing and compliance services, a complete industrial ecosystem is seamlessly integrated.
- The exhibition aligns with three major industry trends—industrial‑belt internationalization, AI‑driven empowerment, and fully managed business models—establishing a cutting‑edge technological hub that fosters deep integration among industry, academia, research, and application. Innovatively introducing a “1+N” empowerment model, the event collaborates with over 100 national industrial belts—including Guanyun’s fashion, Huludao’s swimwear, Xuchang’s wigs, and Chenghai’s toys—through a two‑way linkage of “factory visits” and “exhibition zone tours,” ensuring that high‑quality industrial‑belt products reach cross-border sellers directly. For the 2025 edition, a dedicated Amazon Platform Ecosystem Zone will host 50+ official expert panels offering one‑on‑one consultations. Concurrently, more than 20 specialized forums will be held on topics such as TikTok Shop operations, Latin American e‑commerce, European and North American markets, and Southeast Asian and Japanese/Korean markets, providing in-depth analyses of platform policies and market opportunities. Closed‑door private sessions will cover practical issues like VC account management, tariff policy responses, and AI‑driven ad deployment, equipping sellers with actionable growth strategies.
- For Chinese enterprises, this exhibition serves as a strategic gateway to expand into global markets, connect with international resources, and showcase innovative capabilities. The event attracts international buyer delegations from countries including Japan, Russia, and Indonesia, such as a Russian influencer‑led buying group with over 3 million followers and Japan’s Pan Pacific International Holdings Corporation. In 2024, the show drew a procurement delegation comprising billion‑dollar sellers like Lilangda, Gonglang Technology, and Huanjin Technology, who conducted on‑site product selections. Participating companies can leverage this platform to access core global purchasing networks, seizing early opportunities in the cross-border e‑commerce industry’s ongoing transformation toward branding, digitalization, and globalization.
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