Shenzhen Hugo Cross-border E-commerce Product Selection ExhibitionCCEE

The Hugo Cross-Border E‑Commerce Product Selection Expo (CCEE) stands as a benchmark event for the cross-border e‑commerce industry. At the exhibition, more than 3,000 brands will showcase their offerings, driving rapid growth in China’s cross-border market. Over 1,000 industry leaders will also gather to focus on opportunities for transforming the cross-border sector, explore ways to maximize commercial value, and jointly advance multidimensional industry development.

Centered around “platform trend leadership + precise category alignment,” this year’s event innovatively features a three‑dimensional exhibition layout—comprising Category Pavilions, Industry Pavilions, and Platform Ecosystem Pavilions. The event brings together over 20 leading global cross-border platforms, alongside dozens of core industrial clusters—including Nankang furniture, Nan’an plumbing and bathroom fixtures, Huidong women’s footwear, Chenghai toys, and Xingan luggage—and an extensive array of trending new products. In addition, specialized zones such as the AI Workshop, platform product‑selection roadshows, a Woolworths China seller recruitment session, and exclusive closed‑door networking events are integrated to help sellers bypass intermediaries, efficiently align supply chains with market trends, and effortlessly achieve targeted product selection while breaking through growth bottlenecks.

The Hugo Cross-Border E‑Commerce Product Selection Expo（CCEE）offers a comprehensive agenda covering the entire cross-border value chain—from product selection and operations to compliance and growth—providing an in-depth analysis of emerging trends and opportunities for Chinese brands expanding overseas. This empowers sellers to seize international market opportunities and capture global growth dividends.

To help sellers accurately anticipate market dynamics, the expo has meticulously curated ten high‑quality thematic forums. Official representatives from over 20 major global cross-border platforms—including Amazon, TEMU, Walmart, Mercado Libre, Ozon, Shopee, Alibaba.com, Jumia, NOON, Chewy, Falabella, TikTok Shop, eBay, Taobao Cross‑Border, Myyshop, eMag, Allegro, VOGHION, Fruugo, Lazada, and SHEIN—will be present on site. These multi‑platform, multi‑dimensional sessions on product‑selection trends span key global markets such as Europe, North America, Southeast Asia, the Middle East, and Latin America, offering sellers valuable insights to avoid blind spot decisions and streamline their path to success.

The Hugo Cross-Border E‑Commerce Product Selection Expo（CCEE）is an abbreviation for the Cifnews Cross‑Border E‑Commerce Exhibition—the Hugo Network Cross‑Border E‑Commerce Product Selection Conference. It aims to support traditional enterprises in brand building and technological upgrading, striving to establish a high‑quality supply‑and‑demand platform that enables Chinese manufacturing to expand globally and foster a complete international trade value chain.