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Shenzhen Hugo Cross-border E-commerce Product Selection Exhibition

Name: Shenzhen Hugo Cross-border E-commerce Product Selection Exhibition
Start: 2027-05-12T09:00:00+08:00
End: 2027-05-14T18:00:00+08:00
Location: Shenzhen Convention & Exhibition Center
Rating: 4.2

CCEE

Dates: 2027.05.12-05.14Show Hours: 09:00-18:00

Venue: Shenzhen Convention & Exhibition Center
Exhibition hall number: 7、8、9号馆

Highlights: A benchmark product-selection trade show for the cross-border e-commerce industry.

Standard booth|9 m² incl. basic setup

15000 元/9㎡

Blank booth|From 18 m², construction not included

1500 元/㎡（36㎡起订）

View Floor PriceBooth Consultation

Exhibition Data

1/1
Edition

85000㎡
Exhibition area

3000
Exhibitors

500000
Visitors

Shenzhen Cross E-commerce Expo Details

As a pivotal platform connecting China’s core cross-border e‑commerce industrial clusters with over 20 leading global marketplaces, the Shenzhen Hugo Cross‑Border E‑Commerce Product Selection Expo brings together best‑selling new products from dozens of regional industrial hubs, including Nankang furniture and Chenghai toys. The event features immersive three‑dimensional pavilions—covering product categories, industry sectors, and platform ecosystems—spanning the entire value chain from product sourcing and operations to compliance. Representatives from platforms such as Amazon, TEMU, and Walmart will be on hand to provide insights into market trends in Europe, the United States, Southeast Asia, and other key regions. Complemented by hands‑on sessions like AI Workshops and dedicated investment‑promotion events, the expo empowers sellers to efficiently align their supply chains with emerging market opportunities.

Industry:: Cross E-commerce fair ShenzhenCross E-commerce Expo

Organizer:: Hugo Cross-border

City:: Guangdong Shenzhen

Venue:: Shenzhen Convention & Exhibition Center

Address:: Shenzhen Convention and Exhibition Center, No. 3 Fuhua Road, Futian District, Shenzhen

Profile

The Hugo Cross-Border E‑Commerce Product Selection Expo (CCEE) stands as a benchmark event for the cross-border e‑commerce industry. At the exhibition, more than 3,000 brands will showcase their offerings, driving rapid growth in China’s cross-border market. Over 1,000 industry leaders will also gather to focus on opportunities for transforming the cross-border sector, explore ways to maximize commercial value, and jointly advance multidimensional industry development.

Centered around “platform trend leadership + precise category alignment,” this year’s event innovatively features a three‑dimensional exhibition layout—comprising Category Pavilions, Industry Pavilions, and Platform Ecosystem Pavilions. The event brings together over 20 leading global cross-border platforms, alongside dozens of core industrial clusters—including Nankang furniture, Nan’an plumbing and bathroom fixtures, Huidong women’s footwear, Chenghai toys, and Xingan luggage—and an extensive array of trending new products. In addition, specialized zones such as the AI Workshop, platform product‑selection roadshows, a Woolworths China seller recruitment session, and exclusive closed‑door networking events are integrated to help sellers bypass intermediaries, efficiently align supply chains with market trends, and effortlessly achieve targeted product selection while breaking through growth bottlenecks.

The Hugo Cross-Border E‑Commerce Product Selection Expo（CCEE）offers a comprehensive agenda covering the entire cross-border value chain—from product selection and operations to compliance and growth—providing an in-depth analysis of emerging trends and opportunities for Chinese brands expanding overseas. This empowers sellers to seize international market opportunities and capture global growth dividends.

To help sellers accurately anticipate market dynamics, the expo has meticulously curated ten high‑quality thematic forums. Official representatives from over 20 major global cross-border platforms—including Amazon, TEMU, Walmart, Mercado Libre, Ozon, Shopee, Alibaba.com, Jumia, NOON, Chewy, Falabella, TikTok Shop, eBay, Taobao Cross‑Border, Myyshop, eMag, Allegro, VOGHION, Fruugo, Lazada, and SHEIN—will be present on site. These multi‑platform, multi‑dimensional sessions on product‑selection trends span key global markets such as Europe, North America, Southeast Asia, the Middle East, and Latin America, offering sellers valuable insights to avoid blind spot decisions and streamline their path to success.

The Hugo Cross-Border E‑Commerce Product Selection Expo（CCEE）is an abbreviation for the Cifnews Cross‑Border E‑Commerce Exhibition—the Hugo Network Cross‑Border E‑Commerce Product Selection Conference. It aims to support traditional enterprises in brand building and technological upgrading, striving to establish a high‑quality supply‑and‑demand platform that enables Chinese manufacturing to expand globally and foster a complete international trade value chain.

Shenzhen Hugo Cross-border E-commerce Product Selection Exhibition tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shenzhen Hugo Cross-border E-commerce Product Selection Exhibition: 睿信联(厦门)科技有限公司, 深圳市前海运德供应链管理有限公司, 深圳市同兴瑞科技有限公司, 厦门嘉霖浦厨卫科技有限公司, 深圳市安速国际货运代理有限公司, 深圳市鹏远国际货运代理有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibition Value of the Shenzhen Hugo Cross-Border E‑Commerce Show

The Hugo Cross-Border E‑Commerce Expo (CCEE) is one of China’s most influential specialized exhibitions in the cross-border e‑commerce sector. Since its inception in 2017, it has been successfully held for more than twenty editions and is widely recognized by the industry as a leading indicator of trends and a central hub for Chinese manufacturers expanding into global markets. Organized by Hugo Cross-Border, the event rotates annually among China’s key cross-border e‑commerce cities. As the opening show of the year, the Shenzhen edition leverages the city’s status as a “cross-border e‑commerce capital” to serve as a strategic platform connecting global e‑commerce platforms, industrial‑belt manufacturers, cross-border service providers, and professional sellers.
The core value of participation lies in the exhibition’s dual mission: “helping factories find quality buyers and helping buyers find quality factories,” coupled with its channel advantages in precisely linking industrial‑belt resources. The event brings together premium factory resources from over 100 national industrial belts, spanning dozens of popular categories such as consumer electronics, home and lifestyle products, beauty and personal care, footwear, apparel, luggage, and baby‑and‑toy items. The Spring 2025 edition will feature more than 1,000 exhibiting factories and attract over 30,000 professional visitors. These attendees include official platform teams, procurement delegations from billion‑dollar sellers, overseas buyers, and cross-border service providers, offering participating companies a strategic gateway to engage directly with global decision‑makers in core purchasing segments.
The exhibition establishes a one‑stop commercial platform covering the entire cross-border e‑commerce value chain. Onsite, four thematic zones are dedicated to cross-border e‑commerce platforms, high‑quality supply chains, cross-border service providers, and brand‑go‑global initiatives, bringing together more than 50 major global cross-border e‑commerce platforms, including Amazon, TikTok Shop, TEMU, Mercado Libre, Coupang, OTTO, eMAG, and others. From platform onboarding and logistics/payment solutions to marketing and compliance services, a complete industrial ecosystem is seamlessly integrated.
The exhibition aligns with three major industry trends—industrial‑belt internationalization, AI‑driven empowerment, and fully managed business models—establishing a cutting‑edge technological hub that fosters deep integration among industry, academia, research, and application. Innovatively introducing a “1+N” empowerment model, the event collaborates with over 100 national industrial belts—including Guanyun’s fashion, Huludao’s swimwear, Xuchang’s wigs, and Chenghai’s toys—through a two‑way linkage of “factory visits” and “exhibition zone tours,” ensuring that high‑quality industrial‑belt products reach cross-border sellers directly. For the 2025 edition, a dedicated Amazon Platform Ecosystem Zone will host 50+ official expert panels offering one‑on‑one consultations. Concurrently, more than 20 specialized forums will be held on topics such as TikTok Shop operations, Latin American e‑commerce, European and North American markets, and Southeast Asian and Japanese/Korean markets, providing in-depth analyses of platform policies and market opportunities. Closed‑door private sessions will cover practical issues like VC account management, tariff policy responses, and AI‑driven ad deployment, equipping sellers with actionable growth strategies.
For Chinese enterprises, this exhibition serves as a strategic gateway to expand into global markets, connect with international resources, and showcase innovative capabilities. The event attracts international buyer delegations from countries including Japan, Russia, and Indonesia, such as a Russian influencer‑led buying group with over 3 million followers and Japan’s Pan Pacific International Holdings Corporation. In 2024, the show drew a procurement delegation comprising billion‑dollar sellers like Lilangda, Gonglang Technology, and Huanjin Technology, who conducted on‑site product selections. Participating companies can leverage this platform to access core global purchasing networks, seizing early opportunities in the cross-border e‑commerce industry’s ongoing transformation toward branding, digitalization, and globalization.

Range

Cross-border E-commerce Platforms:Amazon, eBay, Wish, AliExpress, TikTok Shop, TEMU, SHEIN, Mercado Libre, Coupang, Rakuten Japan, Ozon, Wayfair, eMAG, JUMIA, KiKUU, Shopee, Lazada, Alibaba.com, Google, Meta, Taboola
Cross-border Service Providers:Cainiao, WorldFirst, Yilu Youni International Logistics, Amazon SPN Service Provider Network, Amazon Global Collection Team, Amazon Web Services Team, Amazon Global Logistics Team
Industry Cluster Factories and Brand Owners:Guanyun Themed Apparel Industry Cluster (intimate apparel), Huludao Swimwear Industry Cluster, Puning Underwear Industry Cluster, Xuchang Hairpiece Industry Cluster, Ningbo Industry Cluster, Sichuan–Chongqing Electronic Information Industry Cluster, Chenghai Toy Industry Cluster, Zhongshan Lighting Industry Cluster, Zhongshan Lock Industry Cluster, Huzhou Children’s Wear Industry Cluster, Xiamen Sanitary Ware Industry Cluster, Xiamen Outdoor Sports Industry Cluster, Danyang Eyewear Industry Cluster, Dongguan Home Furnishings Industry Cluster
Multi-Million-Dollar Buyer Delegations:Lilangda, Gonglang Technology, Huanjin Technology, Tianrun Digital, Zhuoshi Network, Changxing Weilai
Overseas Buyer Delegations:Japanese Buyer Delegation (SEESEA Japan Co., Ltd., Pan Pacific International Holdings Corporation), Russian Buyer Delegation (Prom Energy LLC, Igor Shanchenko, Baihualin Cross-border E-commerce Co., Ltd.), Indonesian Buyer Delegation (Indonesia Hongtu E-commerce Base)

Review

From February 24 to 26, 2025, the 21st CCEE Hugo Cross-border Exhibition and Global Platform Resources Conference was successfully held in Halls 7, 8, and 9 of the Shenzhen Futian Convention & Exhibition Center. As the first major exhibition of the year, this event brought together over 50 leading global cross-border e‑commerce platforms, more than 10 industrial clusters, and over 1,000 factory exhibitors, occupying a total exhibition space of more than 30,000 square meters and attracting over 30,000 professional visitors.

In terms of scale, the exhibition spanned 30,000 square meters, showcasing over 1,000 factory exhibitors from around the world, covering dozens of popular product categories, including consumer electronics, home and lifestyle, beauty and personal care, footwear, apparel, luggage, maternal and infant products, toys, outdoor sports, and more. The fair featured a dedicated Amazon ecosystem zone, where teams from Amazon’s South China Regional Expansion, Official Training, Key Account Development, Business Procurement, Brand Protection, Advertising, Global Logistics, Global Payments, Cloud Technology, SPN, Seller Growth, Strategic Expansion, and Seller Compliance all made their presence felt, offering round-the-clock one‑on‑one consultations.

This edition of the exhibition boasted numerous highlights, with deep integration among industrial clusters emerging as the central attraction. Hugo Cross-border partnered with the Guanyun themed apparel industry cluster to create a special section dedicated to intimate apparel, effectively bringing high-quality local supply chains to Shenzhen. Zhou Jie, Deputy County Magistrate of Guanyun, attended the event in person and jointly unveiled the “Guideline for Exporting Intimate Apparel” with Hugo Cross-border. Concurrently, Hugo Cross-border launched its 2025 nationwide initiative to visit and assess over 100 industrial clusters, collaborating with the Huludao swimwear cluster, Puning sleepwear cluster, Xuchang wig cluster, Chenghai toy cluster, Zhongshan lighting cluster, Huzhou children’s wear cluster, and others, pioneering a new model for international expansion.

A rich array of concurrent events created a premier platform for industry dialogue. During the exhibition, a series of specialized sessions were held, including the Amazon 2025 Market Trends Forum, dedicated Amazon Official Training sessions, Amazon Advertising Workshops, and an Amazon Beauty and Personal Care Session. In addition, more than 20 closed-door, vertical‑content masterclasses were organized, covering topics such as adult and intimate apparel seminars, exclusive insights into the latest Amazon in‑site advertising strategies and growth tactics for 2025, strategic guidance on navigating the impact of Trump-era tariffs, an official briefing on the eMAG platform in Eastern Europe, a private session on breaking through barriers to achieve billion‑dollar sales on Amazon, a closed‑door SHEIN workshop, a TEMU 2025 advertising strategy session, a crowdfunding seminar, and a treasure hunt exploring emerging market opportunities.

The platform ecosystem matrix now comprehensively covers global markets. TikTok Shop, Mercado Libre, JUMIA, KiKUU, eBay, OTTO, Wayfair, Ozon, SHEIN, Taobao, Coupang, Rakuten Japan, Shopee, and other cross-border e‑commerce platforms joined forces to host specialized forums, including the 2025 TikTok Shop Forum, a dedicated TikTok Shop cross-border e‑commerce forum, the 2025 Latin American Cross-border E‑commerce Forum, the 2025 European/North American Cross-border E‑commerce Forum, the 2025 Southeast Asia/Japan/Korea Cross-border E‑commerce Forum, and the 2025 TEMU Platform Forum, unlocking new pathways across global markets.

The 23rd CCEE Hugo Cross-border Exhibition and Global Platform Resources Product Selection Conference is scheduled to take place from May 14 to 16, 2026, in Halls 2, 3, and 4 of the Shenzhen Futian Convention & Exhibition Center, with an anticipated exhibition area exceeding 30,000 square meters, over 4,000 exhibiting companies, and more than 299,000 professional visitors. The total value of on-site purchase orders is projected to approach US$900 million. The event will continue to serve as an efficient platform for exchange and collaboration within the global cross-border e‑commerce industry.

CCEE Exhibitior List