Shenzhen International Cross-Border E-Commerce Trade Fair - Global Cross-Border E-Commerce Festival (SZCBEA)

The Shenzhen International Cross-Border E-Commerce Trade Fair - Global Cross-Border E-Commerce Festival (SZCBEA), hailed as the "bellwether of the cross-border e-commerce industry," is an annual grand event that shines like a brilliant pearl at the forefront of China's reform and opening-up.

Against the backdrop of accelerating digital transformation in the global economy, cross-border e-commerce has become a vital engine for international trade. This edition of SZCBEA will focus on hot topics such as the in-depth implementation of the RCEP (Regional Comprehensive Economic Partnership), the expansion into emerging markets in the Middle East and Latin America, and AI-driven supply chain transformation.

As the largest and most prestigious international exhibition in the global cross-border e-commerce sector, this edition of SZCBEA will be themed "Digital Empowerment · Global Connectivity." It will gather industry leaders from over 50 countries and regions to jointly chart a grand blueprint for the development of cross-border e-commerce.

Shenzhen International Cross-Border E-Commerce Trade Fair - Global Cross-Border E-Commerce Festival (SZCBEA) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.