The Beijing International Consumer Electronics Show (CES Asia) is one of the world’s largest technology exhibitions. Since its inception, it has distinguished itself in the consumer electronics sector through its unique vision and professional management, establishing itself as Asia’s flagship trade show. The event spans multiple domains, including innovative consumer electronics, artificial intelligence, smart mobility, the low‑altitude economy, the metaverse, and smart living, and draws exhibi
The Exhibition Value of CES Asia in Beijing
- CES Asia, the Asia-Pacific edition of the Consumer Electronics Show, is one of the largest and most specialized consumer electronics events in the region. Together with CES—the world’s premier technology show—it forms a dual-platform strategic alliance that positions Asia as the stage for global innovation while highlighting Asia-Pacific’s role as a hub for cutting-edge developments. The event is widely recognized within the industry as the definitive benchmark for technological trends and the central platform for business decision-making in Asia’s consumer tech sector. Organized and hosted by SAIYI (Shanghai) Exhibition Co., Ltd., the show leverages Beijing’s strategic position as China’s national center for scientific and technological innovation. Since its debut in China in 2015, it has evolved into a pivotal platform that connects global consumer electronics supply chains, showcases groundbreaking technological advancements, and sets the tone for industry-wide trends.
- The core value of participating lies in its unparalleled international platform and its unique ability to precisely connect exhibitors with high-net-worth buyers worldwide. For the 2026 edition, the show is expected to bring together 572 global exhibitors, over 20% of whom are international players, including industry giants such as NVIDIA, Tesla, Samsung, Sony, Bosch, and Panasonic, alongside leading Chinese companies like Huawei, DJI, BYD, Alibaba, and Tencent. The event will attract 36,000 paid professional visitors from more than 50 countries and regions, with 62% holding purchasing decision‑making authority—spanning global retailers, channel partners, investment firms, and government representatives. Past editions have recorded on‑site transaction commitments exceeding RMB 12.8 billion, and 78% of returning exhibitors continue to realize substantial commercial returns.
- The show establishes a one-stop commercial platform covering the entire consumer electronics value chain. In 2026, eight major thematic pavilions will be featured: Smart Living & Digital Health, Smart Entertainment & Sports Technology, Outdoor Intelligence & Mobile Lifestyle, AR/XR & Metaverse Ecosystem, Pet Tech Products, Artificial Intelligence & Transportation Ecosystem, Low‑Altitude Economy & Intelligent Robotics, and Electronic Components & Future Factory. Exhibits span the full spectrum—from AI chips and smart wearables to AR/VR devices, eVTOL flying cars, and service robots—creating a complete industrial ecosystem that bridges core components to end‑user applications, and hardware manufacturing to software ecosystems.
- The show aligns with three major industry trends—deep AI integration, scenario‑based ecosystem development, and green, low‑carbon solutions—establishing a robust technological hub that fosters deep collaboration among academia, industry, and end users. At the 2025 edition, AI‑related exhibits accounted for 35% of the total—an increase of 12 percentage points compared to the previous year—with 60% already in advanced stages of mass‑production preparation. NVIDIA unveiled next‑generation chip solutions based on Blackwell technology, Lenovo introduced a portfolio of AI‑enabled terminal products, and Hisense showcased a 116‑inch RGB‑Mini LED TV that won the show’s Innovation Award. Concurrently, the event hosted 50 top‑tier forums and specialized activities covering key domains such as artificial intelligence, intelligent mobility, the low‑altitude economy, and health tech, bringing together global thought leaders and visionaries to shape the future of these industries.
- The show innovatively established the “Asia Innovation Debut Zone” and the “CES Asia Best Technology Innovation Award,” providing exhibitors with strategic platforms for new product launches and authoritative recognition. More than 30% of exhibiting products choose CES Asia as their Asian market debut, making the event a critical “litmus test” and launchpad for assessing market potential. With over 1,000 globally recognized media outlets—including Xinhua News Agency, CCTV, First Financial, and Bloomberg—providing comprehensive coverage, exhibitors gain access to tens of millions of impressions and significant brand exposure.
- For Chinese enterprises, CES Asia serves as a strategic gateway to expand into global markets, connect with international resources, and showcase their innovative capabilities. In 2025, the show attracted 226 companies from 40 countries and regions. Among the world’s top 50 technology firms, 30% used the event to announce their Asia‑centric strategies, while one European tech giant even announced plans to establish an intelligent automotive software R&D center in Asia. The specially designated “International Technology Matching Zone” facilitated over 80 cross‑border negotiations, encompassing diverse cooperation models such as technology licensing and joint R&D. Through this platform, exhibitors can tap into global core procurement networks and seize early opportunities in the consumer electronics industry’s ongoing transformation toward intelligence, scenario‑driven applications, and globalization.