Hangzhou Food E‑Commerce Product Selection Expo – Private Domain Group Leader Conference

The Hangzhou Food E‑Commerce Product Selection Expo – Private Domain Group Leader Conference (CFEE) is China’s first nationwide “industry‑broadcast integration” event in the food‑focused livestream e‑commerce sector. With the theme “Advancing with Food, Co‑creating a Shared Ecosystem,” it aims to summarize advanced experiences and exemplary models of China’s livestream e‑commerce industry, delve into future trends and directions, showcase innovative achievements, and establish a high‑quality, efficient platform for supply‑demand matching and business collaboration across the entire value chain. The expo seeks to promote the standardized, self‑regulated, and healthy development of China’s livestream e‑commerce industry, thereby contributing new momentum and impetus to smoothing domestic circulation, expanding domestic demand, supporting rural revitalization, and empowering distinctive rural livestream transformation and upgrading.

This edition of the Hangzhou Food E‑Commerce Product Selection Expo – Private Domain Group Leader Conference (CFEE) will feature one Leaders’ Summit and four industry forums, inviting seasoned industry experts, brand executives, and representatives from trade associations to focus on hot topics such as food e‑commerce, new e‑commerce models, and new retail consumption. From policy frameworks and industry trends to cross‑sector opportunities, the event will highlight fresh perspectives and new value propositions for the livestream sector amid increasingly stringent regulatory developments, while exploring ways to seize emerging opportunities in this evolving landscape.

By elevating the interplay among people, products, and venues, this expo offers participating enterprises, brands, and merchants a one‑stop solution encompassing best‑seller showcases, product selection, and livestream sales. It plans to invite leading e‑commerce platforms including Taobao, Tmall, JD.com, Douyin, Kuaishou, and Xiaohongshu, as well as top MCN agencies, star livestreamers, leading influencers, top community group leaders in the food space, local community leaders, and service providers such as e‑commerce industrial parks, livestream bases, and e‑commerce group leaders, thus creating a closed-loop ecosystem that connects platforms, institutions, and service providers.

To streamline intermediate steps and enable rapid, efficient, and precisely targeted product selection, the expo will host over 1,000 MCN agencies, more than 500 livestreaming influencers, and over 2,000 community group leaders for on‑site reverse product curation. Through “one‑on‑one” product‑selection dialogues, communication barriers will be minimized, empowering multi‑party collaboration.（Copyright of this content belongs to Juzhan; unauthorized reproduction prohibited）

Hangzhou Food E‑Commerce Product Selection Expo – Private Domain Group Leader Conference tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.