Hangzhou Global New E-commerce Expo

The Exhibition Value of the Hangzhou Global New E‑Commerce Expo

• An Annual Highlight in China’s E‑Commerce Capital: Launched in 2015, this event has grown over more than a decade to become one of China’s most influential specialized exhibitions in the e‑commerce sector. Held twice annually—spring and autumn—at the Hangzhou International Expo Center or the Hangzhou Convention & Exhibition Center, it leverages Hangzhou’s unique position as the “No. 1 City for the Digital Economy,” bringing together e‑commerce leaders from across the country and serving as a key platform for observing industry trends.
• One‑Stop Coverage of the Entire Industry Chain: The exhibition comprehensively showcases offerings spanning e‑commerce platforms, MCN agencies, live‑streaming equipment, supply‑chain services, warehousing, logistics, and other critical segments. From brand owners and source manufacturers to e‑commerce platforms and live‑streaming firms, and from short‑video production to private‑domain operations, upstream and downstream enterprises connect efficiently, precisely matching diverse needs such as product sourcing, channel expansion, and technological collaboration.
• A Hub for Global Buyers: At its 16th edition in 2025, the expo will feature an exhibition space of 60,000 square meters, hosting over 2,000 leading e‑commerce brands worldwide and attracting more than 100,000 professional visitors for sourcing and procurement. The event also extends targeted invitations to core channel partners nationwide—including live‑streaming agencies, private‑domain group leaders, community‑group buying platforms, and cross‑border e‑commerce sellers—providing exhibitors with invaluable opportunities to engage directly with decision‑makers across distribution channels.
• A Vanguard for Live‑Streaming E‑Commerce: The expo focuses on emerging business models such as live‑streaming e‑commerce, short‑video marketing, private‑domain operations, and community‑group buying. At the 18th edition in 2026, hundreds of live‑streaming studios will operate simultaneously, highlighting new industry trends, innovative service models, and fresh traffic‑generation channels. From live‑streaming hardware and content creation to supply‑chain management and digital tools, the event offers a comprehensive view of the latest innovations shaping the e‑commerce landscape.
• Authoritative Forums Empowering Strategic Decisions: Concurrent with the expo, a series of specialized events will take place, including the Short‑Video and Live‑Streaming Industry Summit, the Private‑Domain E‑Commerce Conference, and the Cross‑Border E‑Commerce Development Forum. Renowned industry leaders and experts from organizations such as Jiaoge Pengyou, Wuyou Media, Yaowang Network, and Qianxun Holdings will gather to conduct in-depth discussions on hot topics like platform innovation, digital transformation, best‑seller development, and private‑domain growth, providing businesses with a trusted platform for strategic planning and technical exchange.
• A Precise Platform for Supply‑Demand Matching: The expo features dedicated resource‑matching zones, offering product‑sourcing sessions, investment‑roadshow presentations, and one‑on‑one negotiation opportunities to build efficient communication bridges between brands and channel partners. Exhibitors can directly engage with thousands of MCN agencies, private‑domain group leaders, and community‑platform purchasing decision‑makers, significantly shortening the time required to move from sample to order.
• A Catalyst for the Digital Economy: As China’s first cross‑border e‑commerce pilot zone, Hangzhou boasts a mature e‑commerce ecosystem and a robust talent pool. During the expo, participants can gain deep insights into Hangzhou’s cutting‑edge practices in cross‑border e‑commerce, live‑streaming economies, and digital trade, offering fresh perspectives and innovative approaches to corporate digital transformation and e‑commerce channel expansion.