
Hangzhou Global New E-commerce ExpoGlobal New E-commerce Expo
Hangzhou Global New E-commerce Expo Profile
The Hangzhou Global New E‑commerce Expo is expected to feature 500 high‑quality exhibitors and attract 20,000 professional visitors for product sourcing and business collaboration. The event aims to drive innovation in the new e‑commerce sector, deeply empower the digital transformation of industries, and help participating companies establish robust online channel networks and industrial value chains.
It will promote the development of new models such as “live streaming + short videos,” “community‑based group buying,” and “digital commerce,” fostering the standardized and healthy growth of China’s new e‑commerce industry. This initiative will provide strong support for stabilizing the economy, expanding domestic demand, and boosting consumption, while injecting fresh momentum and innovative approaches into China’s economic upgrading, digital transformation, and rural revitalization efforts.
A distinguished lineup of brands will be represented, including Douyin, Kuaishou, Taobao Live, Weiniang, Ruhann Holdings, Yaowang, Jujian Xingchen, Dayu Oriental, Wuyou, Midea, Xin Pianchang, Qingteng Culture, Yangcong, Fengqun, Guma Jiashuo, Jujian Xingchen, Jiaogefriend, Zicheng E‑commerce, Dayu Network, Feibo, Yunshangcheng, Caitong, Qianxun Culture, Caitong Group, Zhengyun Studio, Alibaba, and other renowned enterprises.
The Hangzhou Global New E‑commerce Expo has long been a cornerstone of the e‑commerce industry. As the sector has experienced rapid global expansion, the expo has evolved into a vital platform for leading brands to tap into online markets. Numerous well‑known brands have eagerly joined the event, which has earned widespread recognition and active participation from across the industry.
The Hangzhou Global New E‑commerce Expo helps businesses expand their market reach through emerging e‑commerce channels—including influencer‑driven live streaming, new retail, e‑commerce, micro‑businesses, social commerce, community group buying, and neighborhood group purchasing—thereby charting a fast track for the industry’s sustainable, healthy, and high‑quality development. It also provides effective support for the standardization, continuity, and high‑quality advancement of the e‑commerce sector.
Exhibitor List
Hangzhou Global New E-commerce Expo Product Range
E-commerce Platforms/Service Providers:Short-video e-commerce, live-streaming e-commerce, private-domain e-commerce, WeChat-based e-commerce, community group-buying platforms, community‑based platforms, cross-border e-commerce, e-commerce industrial parks, influencer‑driven live‑streaming hubs, e‑commerce poverty‑alleviation organizations, supply chains, OEM/ODM services, mini‑programs, online marketplaces, data centers, MCN agencies, scenario‑specific applications on short‑video platforms, corporate image‑display initiatives, internet‑related support services, operator brand‑presentation programs, as well as the short‑video production value chain, AI technologies, content management solutions, e‑commerce logistics, and e‑commerce packaging.
Live-Streaming Equipment:Live‑streaming lighting, all‑in‑one live‑streaming units, mobile live‑streaming studios, audio systems, sound cards, stage setups, headphones, microphones, smartphones, computers, webcams, streaming software, and comprehensive studio‑solution packages, among others.
E‑commerce Food Products:Leisure snacks, nutritional supplements, convenience foods, nuts and roasted products, alcoholic beverages, and non‑alcoholic drinks; catering ingredients, pre‑prepared dishes, meat products, fresh produce, seafood, frozen goods, seasonings, and grain & oil products.
Wellness and Health Products:Health supplements, functional foods, nutritional products, meal replacements, medical, protective, and disinfection items; apparel and accessories: fashion women’s wear, men’s wear, children’s wear, knitwear, underwear, footwear, socks, hats, luggage, leather goods, jewelry, watches, eyewear, and fine ornaments.
General Merchandise, Home Goods, and Gifts:Daily necessities, household items, kitchenware, home textiles, outdoor gear, personal hygiene products, maternal and infant care items, beauty and personal care products, small household appliances, 3C digital devices, and daily chemical cleaning and care products; an import‑goods exhibition zone; Chinese‑style trend products, time-honored Chinese brands, intangible cultural heritage items, and regionally distinctive products; international pavilions, government‑led regional exhibits, and trade association showcases.
Hangzhou Global New E-commerce Expo Booth Sales


Hangzhou Global New E-commerce Expo Ticket Sales


Hangzhou Global New E-commerce Expo Venue
Hangzhou Global New E-commerce Expo Booth price

Standard booth Configuration

Blank booth Configuration
Hangzhou Global New E-commerce Expo Process
1.Submit the business license of the company
2.Submit product picture and name
3.Receive exhibition presentation documents and booth drawings
4.Submit booth application form/Sign booth contract
5.Pay the contract booth deposit
6.Prepare for exhibition





















