Hangzhou Global New E-commerce Expo

The Exhibition Value of the Hangzhou Global New E‑Commerce Expo

• An Annual Highlight in China’s E‑Commerce Capital: Since its inception in 2015, after more than a decade of development, the expo has become one of the most influential specialized e‑commerce exhibitions in China. Held twice annually—spring and autumn—at the Hangzhou International Expo Center or the Hangzhou Convention & Exhibition Center, it leverages Hangzhou’s unique advantage as the “No. 1 City of the Digital Economy,” gathering e‑commerce elites from across the country and serving as a vital window for observing industry trends.
• One‑Stop Coverage of the Entire Industry Chain: Exhibits span the full spectrum of the e‑commerce ecosystem, including platforms, MCN agencies, livestreaming equipment, supply‑chain services, warehousing, and logistics. From brand owners and source manufacturers to e‑commerce platforms and livestreaming organizations, and from short‑video production to private‑domain operations, upstream and downstream enterprises engage in efficient matchmaking, precisely aligning diverse needs such as product selection, channel expansion, and technological collaboration.
• A Hub for Global Buyers: At the 16th edition in 2025, the expo covered 60,000 square meters, attracting over 2,000 of the world’s top e‑commerce brands and drawing more than 100,000 professional visitors seeking products and making purchasing decisions. The event also extends targeted invitations to key distribution channels nationwide—including livestreaming agencies, private‑domain leaders, community‑group buying platforms, and cross‑border e‑commerce sellers—providing exhibitors with invaluable opportunities to connect directly with decision‑makers across these channels.
• A Vanguard for Livestream‑Driven E‑Commerce: The expo focuses on emerging formats such as livestream commerce, short‑video marketing, private‑domain operations, and community‑group buying. At the 18th edition in 2026, hundreds of livestreaming studios operated simultaneously, highlighting cutting‑edge industry trends, innovative service models, and novel traffic‑generation strategies. From livestreaming equipment to content creation, from supply‑chain management to digital tools, the expo offers a comprehensive view of the latest innovations shaping the e‑commerce landscape.
• Authoritative High‑End Forums Empowering the Industry: Concurrent with the expo, multiple specialized events are held, including the Short‑Video and Livestream Industry Summit, the Private‑Domain E‑Commerce Conference, and the Cross‑Border E‑Commerce Development Forum. Founders and industry experts from leading institutions such as Jiaoguoyou, Wuyou Media, Yaowang Network, and Qianxun Holdings are invited to engage in in‑depth discussions on hot topics like platform innovation, digital transformation, best‑selling product development, and private‑domain growth, providing a trusted platform for corporate strategic planning and technical exchanges.
• A Precision‑Matched Supply‑Demand Platform: The expo features dedicated resource‑matching zones, offering product‑specific matchmaking sessions, investment roadshows, and one‑on‑one consultations to build efficient communication bridges between brands and distribution channels. Exhibitors can directly engage with thousands of MCN agencies, private‑domain leaders, and community‑platform procurement decision‑makers, significantly shortening the cycle from sample to order.
• A Hub for Digital Economy Innovation: As China’s first comprehensive cross‑border e‑commerce pilot zone, Hangzhou boasts a mature e‑commerce ecosystem and a robust talent pool. During the expo, attendees can gain deep insights into Hangzhou’s pioneering practices in cross‑border e‑commerce, livestream economies, and digital trade, offering fresh perspectives and practical approaches for enterprises undergoing digital transformation and expanding their e‑commerce channels.