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China Beauty Expo – Shanghai Beauty Expo (CBE)

Name: China Beauty Expo – Shanghai Beauty Expo (CBE)
Start: 2027-05-12T09:00:00+08:00
End: 2027-05-14T18:00:00+08:00
Location: Shanghai New International Expo Centre
Rating: 4.9

China Beauty Expo

Dates: 2027.05.12-05.14Show Hours: 09:00-18:00

Venue: Shanghai New International Expo Centre

Highlights: Asia’s leading beauty industry event and a global trade service platform for the beauty supply chain.

Standard booth|9 m² incl. basic setup

3600 元/㎡

Blank booth|From 18 m², construction not included

3300 元/㎡

View Floor PriceBooth Consultation

Exhibition Data

1/1
Edition

230000㎡
Exhibition area

3200
Exhibitors

450000
Visitors

Shanghai Beauty Expo Details

China Beauty Expo – Shanghai Beauty Expo (CBE), as Asia’s leading beauty industry event, caters to a global audience of industry professionals and trade visitors. With an exhibition space exceeding 230,000 square meters, it brings together more than 3,200 companies from over 40 countries and regions, showcasing over 10,000 brands and more than 80,000 new products and technological innovations. The expo comprehensively covers the entire value chain, including skincare, color cosmetics, personal care, packaging, raw materials, equipment, and supply-chain solutions.

Industry:: Beauty fair ShanghaiBeauty Expo

Organizer:: Informa Group

City:: Shanghai

Venue:: Shanghai New International Expo Centre

Address:: No. 2345 Longyang Road, Pudong New Area, Shanghai

Profile

China Beauty Expo (CBE) is a comprehensive global trade‑service platform for the entire beauty industry value chain, widely regarded as a barometer and leading indicator of China’s beauty market.

As Asia’s premier beauty industry event, this edition boasts an exhibition space exceeding 230,000 square meters, attracting more than 3,200 exhibitors from over 40 countries and regions. The show features over 10,000 beauty brands and more than 80,000 new products and technological innovations, with an anticipated attendance of professional visitors from 121 countries and regions for networking and procurement. The exhibition spans multiple sectors, including skincare, makeup, personal care, packaging, raw materials, equipment, and supply‑chain solutions, providing end‑to‑end coverage of the beauty industry’s upstream and downstream segments.

Driven by consumption upgrades, technological innovation, and green transformation, China’s beauty market continues to demonstrate robust vitality, making it a key strategic destination for global brands. Several exhibiting companies, in interviews, expressed strong confidence in the growth prospects of China’s beauty and cosmetics sector and are steadily expanding their localized operations and product‑innovation efforts.

Cross‑border e‑commerce platforms also emerged as one of the standout highlights of this year’s show. JD Worldwide brought its “Ten Billion, Thousand Products New Growth Initiative” along with end‑to‑end growth solutions for the beauty and personal‑care categories, hosting a dedicated investment‑promotion session on site that drew numerous overseas brands, distributors, and industry partners for meaningful exchanges.

During the event, several industry leaders shared insights on global beauty‑industry trends. Gu Dongfang, Vice President of the Light Industry Branch of the China Council for the Promotion of International Trade, emphasized that, against the backdrop of profound shifts in the global economic landscape, CBE remains committed to building a high‑level platform for open cooperation, fostering mutual learning, resource sharing, and pragmatic collaboration across the global beauty industry, thereby continuously guiding the sector toward high‑quality development.

From accelerated expansion by international brands and the concentrated showcase of cutting‑edge technologies to collaborative innovations in cross‑border e‑commerce and supply chains, China Beauty Expo (CBE) not only underscores the dynamism of the global beauty industry but also further highlights the pivotal role of the Chinese market within the worldwide beauty‑industry value chain.

China Beauty Expo – Shanghai Beauty Expo (CBE) tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for China Beauty Expo – Shanghai Beauty Expo (CBE): 上海华茂药业有限公司, 浙江景嘉医疗科技有限公司, 上海华琪实业有限公司, 伊犁川宁生物技术股份有限公司, 深圳市思泰宇科技有限公司, 江苏科标医学技术集团有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Reasons to Exhibit at the China Beauty Expo

Asia’s Premier Beauty Show with Profound Industry Influence: The 29th edition spans over 230,000 square meters, bringing together more than 3,200 companies from over 40 countries and regions, covering all product categories and showcasing over 80,000 new products. Exhibitors can share a stage with global giants such as L’Oréal, Shiseido, and Proya, leveraging top-tier platform resources.
Global Launchpad for New Products, Setting Consumer Trends: As a flagship event under Shanghai’s “First in Shanghai” initiative, it focuses on premier global product launches. With France as the Guest of Honor, the show fosters deep international industry exchanges through collaborations between Cosmetic Valley and the town of Grasse, enabling exhibitors to seize early‑stage opportunities in the launch economy.
End-to-End Industry Coverage, One‑Stop Business Connections: Covering the entire beauty value chain—including skincare, color cosmetics, raw materials, packaging, and smart manufacturing—more than 1,500 supply‑chain enterprises converge, while companies like COSMAX and Nosbel unveil over 20,000 cutting‑edge technological innovations simultaneously.
Highly Internationalized, Connecting Global Markets: Attracting professional buyers from over 100 countries and regions, CBE’s Export‑to‑Global matchmaking sessions have facilitated more than 100 high‑impact business matches, helping companies expand into overseas markets.
Technology Empowers Beauty, Driving Industry Trends: The Technology Conference highlights groundbreaking advances in areas such as dermal matrix repair and recombinant collagen, with scientists from brands like Proya and Juzi Bio sharing their latest research, further integrating “technology + first‑to‑market” innovation.
Over 150 Special Events, Pooling Industry Expertise: Covering hot topics such as market trends, brand building, and cross‑border e‑commerce, these events provide strategic insights to support corporate decision‑making.
Strategic Location in Shanghai, Deepening Presence in the Chinese Market: Leveraging Shanghai’s status as a major beauty consumption hub, the expo enables efficient connections with distributors, retailers, and e‑commerce channels nationwide, reinforcing a strong foothold in the Chinese market.

Range

International Beauty Groups: L’Oréal, Shiseido, LG Group, Unilever, Amorepacific, Coty, Chisem, LG Household & Health Care
Leading Domestic Brands: Proya, Naturie, Shanghai Jahwa, Pechoin, Huaxi Bio, Shangmei Group, HuanYa Group, Galan Group, Pianzaihuang, Yangshengtang, Mao Geping, Lin Qingxuan, Oushiman, Runbaiyan, Quadi, Xiangyi Bencao, Yumeijing
Emerging Domestic Powerhouses: Caitang, Dr. Aier, Guyu, Ximumuyuan, Keraji, INTO YOU, Spes, YouShiYan, Kefumei, Fuerjia, JifuweiLai, LiuSimu, KATO-KATO, Liran, Ling BoShi, Bairuimei, Youyi UNNY CLUB, Tang Meike, Zuo Yan You Se, AKF, Chunri Laixin, DuTe AiLin, ShuiZhiKou, RuoYe, MuKeShi, Babella, Haiyang Zhizun, TuTou Mama, Dai KeSi, YuSu
Hair Care Products: Ziyuan, Adolf, Spes, Liushen, Off&Relax, San Ge MoFaJiang, ShuiZhiKou, Roye RuoYe, DuTe AiLin, QieChu, RunPei, DaisiEn, KeManDuo, German XiaoGanJu
Oral Beauty Products: Renhe, ChunYuan Health, BaiyueTe, Yamamoto Hanfang, HABA, Sakura Jian, HaoBoNa, EXPlabs, BOYO
Household Cleaning and Personal Care: ShuGuoYuan, TimSen, Mootaa, Zhifulian, Funasi, YingMeiTang, QingTian DaBai, XiaoLin Family
Supply Chain and ODM/OEM Providers: COSMAX, INTERCOS, Korea Cosmax, Japan Cosmax, Nosbel, Bawei Shares, Dongfang Shares, Yidai, QuanLi Group, Yijia Shares, Keying Group, Yalan International, Shifei, Beihao, ShengWei Pharmaceutical, Shanhai Innovation, Givaudan
Equipment Manufacturers: Laituo Automation, PRIMIX, Zhuxin Machinery, Shanghai Chengxing, Zhejiang Tianfu, Xinlang Aituo, Huituo, Koreite, Taili Packaging, Xiqi Intelligence, Longyan Intelligence, Tom Group, HeliTai, Jingye Machinery, Weishiden, WOOJUNG TECH
Packaging Material Suppliers: Abeya China, Shenghua Glass, Jingli, Aisuoer, Aputa, Xianjun Long Color Printing, Fuchun Coating, SanYing Packaging, JinSheng New Materials, Li Ji Packaging, Zhejiang Ruichang, LEIDEX, JOOSHING

Review

The 29th CBE China Beauty Expo was successfully held from May 12 to 14, 2025, at the Shanghai New International Expo Center. As one of the three flagship exhibitions under the Shanghai Municipal Government’s “First Launch in Shanghai” initiative, this edition was themed “Global New Products, First Launched in Shanghai,” with an exhibition area exceeding 230,000 square meters. It brought together over 3,200 cosmetic companies from more than 40 countries and regions, covering 24 major categories and 119 sub‑categories, showcasing over 10,000 beauty brands and more than 80,000 new products, bestsellers, and cutting-edge technological innovations.

Shanghai Beauty Expofocused on the global debut of new products, with international giants such as L’Oréal, Shiseido, and LG Group presenting their latest innovations, while domestic brands like Proya, Naturie, and Huaxi Bio demonstrated the robust strength of China’s “national trend.” Emerging brands including Guyu, Ximumuyuan, Runbaiyan, and Dr. Aier introduced trendy new offerings across skincare, color cosmetics, and personal care. France served as the guest country of honor, collaborating with France’s Cosmetic Valley and the town of Grasse to foster in-depth exchanges between the Chinese and French cosmetics industries.

The supply chain section gathered more than 1,500 high‑quality enterprises, with leading domestic and international names—including COSMAX, INTERCOS, Nosbel, and Bawei Shares—simultaneously launching initiatives to unveil “global technology‑driven new products,” presenting over 20,000 beauty‑tech offerings to buyers worldwide. The 10th CBE International Cosmetics Technology Conference, themed “Global Technology, First Launched in Shanghai,” invited scientists from brands such as Proya, Naturie, LG Household & Health Care, and Juzi Bio to share groundbreaking advances in areas like dermal matrix repair, skin microbiome, and recombinant collagen.

The event witnessed a significant increase in international participation, with professional buyers from over 100 countries and regions—including France, Germany, Italy, Spain, the United States, Japan, South Korea, and Thailand—attending for business discussions. The CBE Overseas Supply‑Chain Matchmaking Session attracted more than 200 international buyers from over 30 countries, facilitating over 100 highly effective matchmaking sessions with more than 30 domestic supply‑chain enterprises. Throughout the expo, over 150 special events were held, spanning four key domains—raw material technology, formulation technology, packaging technology, and intelligent manufacturing—further advancing the deep integration of “technology + first launch.”

China Beauty Expo 2027 Venue Map

Shanghai Beauty venue floor plan

China Beauty Expo Exhibitior List