Exhibition Information
Exhibition Introduction
Reasons to Exhibit at the Shanghai International Bicycle Show
- A Global Flagship Platform for the Two-Wheeled Industry: Since its inception in 1990, after more than three decades of development, it has become one of the world’s largest and most influential specialized bicycle exhibitions. The 2025 edition attracted over 1,580 exhibiting companies and nearly 160,000 professional visitors, spanning 144 countries and regions, including nearly 17,000 overseas attendees. Hosted by a national-level industry association, it is widely recognized as a core platform for trade and exchange both domestically and internationally.
- A Central Hub for Made-in-China Products: Chinese bicycle exports account for more than 60% of global industry trade, supported by a complete industrial ecosystem—from raw material supply and vehicle manufacturing to component R&D and worldwide distribution. Leveraging the economies of scale generated by thousands of enterprises, Chinese companies can offer global buyers cost-effective, high-quality products along with flexible customization services.
- Comprehensive Coverage Across the Entire Value Chain: Exhibits cover the full spectrum, including complete bicycles (mountain bikes, road bikes, children’s bikes, folding bikes), electric bicycles, core components (batteries, motors, controllers, drivetrain systems), riding gear (helmets, apparel, eyewear, luggage), and related supporting equipment and materials. Pavilions are scientifically divided by theme—complete bikes, spare parts, electric bikes, international brands, children’s bikes, outdoor gear—to precisely match diverse purchasing needs.
- An International Resource-Linking Hub: Bringing together international giants such as Giant, Merida, Shimano, and Meihua, alongside domestic leaders like Phoenix, Forever, Wuyang, Feige, and Jinlun. At the 2025 show, buyers from 33 countries secured nearly a hundred preliminary cooperation agreements through cross-border procurement sessions, with initial negotiation values exceeding US$20 million. Buyers from Europe, Southeast Asia, the Middle East, and other regions efficiently connected via tailored trade-matching services.
- A Launchpad for Cutting-Edge Technologies: Centered around the core theme of “Innovation-Driven, Smart Leadership for the Future,” the show showcases pioneering advancements such as intelligent electric bicycles, high-end components, novel material applications, and digital manufacturing processes. The Innovation Demonstration Zone presents the latest technological breakthroughs, while the Immersive Product Experience Area allows visitors to personally experience the transformative impact of technological innovation on cycling.
- A Precise Trade-Matching System: The organizing committee continues and upgrades its trade-matching services, accurately aligning demand from Europe, Southeast Asia, the Middle East, and other regions, focusing on hot categories such as high-end components, smart electric bicycles, children’s bikes, and outdoor cycling gear, and providing one-on-one business negotiation opportunities. Past data shows that 95% of buyers successfully found partners through these matchmaking events, and 90% of Chinese companies used them to efficiently expand into overseas markets.
- A Strategic Window to Global Markets: With the deepening implementation of China’s new national standards for electric bicycles and the accelerating global transition toward green, low-carbon mobility, Chinese consumers’ demand for high-quality, innovative bicycles and electric travel solutions continues to grow, creating significant market opportunities for global brands. As a bridge connecting global industry resources, the show helps enterprises grasp industry trends and share in the benefits of green mobility development.






