China Hair Products Spring Trade Fair – Zhengzhou Hair Expo Beauty Development

The 2025 China Hair Products Spring Trade Fair—Zhengzhou Hair Expo was successfully held from March 18 to 20 at the Zhengzhou International Convention & Exhibition Center. Co-hosted by the Hair Products Branch of the China National Light Industry Council for Import & Export, the Henan Provincial Department of Commerce, and the Zhengzhou Municipal People’s Government, this year’s event was themed “Hair·Era, Create·Future” and is the most important annual economic and trade gathering in China’s hair products industry. Concurrent with the fair were a series of events, including the China Hair Products Industry Summit Forum, the Global Hair Products Buyers’ Conference, and the Hair Products Trend Release Conference.

With an exhibition area of 60,000 square meters, the show brought together over 800 exhibiting companies, occupying all six halls of the Zhengzhou International Convention & Exhibition Center. The exhibitor lineup included leading domestic hair product enterprises such as Rebecca, Ruimei, Aiermei, Futai, Hengyuan, and Longzheng, as well as internationally renowned brands like Adelans (Japan), Jon Renau (USA), and HairUWear (USA). Overseas buyers from more than 60 countries and regions—including the United States, the United Kingdom, France, Germany, Australia, Japan, South Korea, South Africa, Nigeria, Kenya, and Brazil—attended to source products. Over the three-day event, the fair welcomed more than 50,000 professional visitors, including over 5,000 international buyers.

This year’s fair featured, for the first time, a “Cross-Border E‑Commerce Product Selection Zone”, which became the highlight of the entire event. Major cross-border e‑commerce platforms—including Amazon Global Selling, , AliExpress, TikTok Shop, SHEIN, Temu, Shopee, and Lazada—made collective appearances, unveiling platform policies, product selection guidelines, and operational methodologies tailored specifically to the hair products category. The TikTok Shop Region Business Development Manager delivered a dedicated presentation on-site, noting that the GMV of the wig category in TikTok’s market has grown by more than 200% year over year, marking a new blue ocean opportunity for Chinese hair product companies expanding overseas. According to preliminary statistics, the total value of cross-border e‑commerce procurement intentions during the fair exceeded RMB 1 billion.

The Global Hair Products Buyers’ Conference yielded substantial results. Held on the second day of the fair, the conference invited over 100 overseas buyers from the United States, the United Kingdom, Nigeria, South Africa, Brazil, and other countries to engage in one‑on‑one negotiations with domestic enterprises. Procurement needs spanned the full spectrum of hair products, including human hair, synthetic hair, hair extensions, and wig accessories, with order values ranging from tens of thousands to millions of dollars. According to data from the Hair Products Branch of the China National Light Industry Council for Import & Export, the conference resulted in intended transaction amounts exceeding USD 300 million. The head of Rebecca’s International Business Division stated, “At the buyers’ conference, we signed annual framework agreements with several major African clients; the Zhengzhou Hair Expo remains one of our most critical channels for acquiring new customers.”

The Hair Products Trend Release Conference set the tone for industry direction. In collaboration with internationally recognized trend research institutes, the conference unveiled the global hair products trends for 2026, focusing on four key themes: “Natural Texture,” “Bold Colors,” “Eco‑Friendly Materials,” and “Smart Wigs.” Several leading companies showcased eco‑friendly wigs made from bio‑based, biodegradable materials, as well as smart wigs equipped with built-in sensors and temperature‑adjustable features, drawing widespread attention. The event also featured brand fashion shows, where professional models presented nearly one hundred cutting-edge hair product designs, attracting thousands of professional buyers and designers to observe firsthand.

The China Hair Products Industry Summit Forum gathered top industry expertise. With the theme “New Cycle, New Brands, New Channels,” the forum hosted speeches by Zheng Yongqiang, President of the Hair Products Branch of the China National Light Industry Council for Import & Export; Zheng Youquan, Chairman of the Board of Rebecca Group; senior executives from Amazon Global Selling China; and the Director of Industry Operations for TikTok Shop Region, among other distinguished guests. A roundtable discussion delved into topics such as “Brand Transformation in the Hair Products Sector,” “Opportunities and Challenges of Cross‑Border E‑Commerce,” and “Strategies for Deepening Market Penetration in Africa.” Experts emphasized that China’s hair products industry is transitioning from “low‑price competition” to “brand‑driven competition,” with independent brand building and multi‑channel deployment emerging as core competitive advantages over the next decade.

Attendees agreed that the Zhengzhou Hair Expo has become an indispensable annual event for the global hair products industry, serving not only as a platform for product display and trade negotiations but also as a strategic hub for releasing industry trends, exchanging technical insights, connecting resources, and fostering collaborations. From “Made in China” to “China Brand,” from “Traditional Foreign Trade” to “Cross‑Border E‑Commerce,” the Zhengzhou Hair Expo has witnessed and propelled the transformation and upgrading of China’s hair products sector. The next Zhengzhou Hair Expo is scheduled to take place in spring 2026 at the Zhengzhou International Convention & Exhibition Center.