China (Shanghai) International Digital Interactive Entertainment Exhibition, CJ Tickets

ChinaJoy is the most influential event in the global digital interactive entertainment sector and ranks among the world’s top three gaming trade shows. It showcases the latest achievements of China’s broader entertainment industry, elevates the level of Sino‑foreign exchanges and cooperation, and provides a highly professional, international, and authoritative platform for exhibitors, attendees, media, industry professionals, and gamers alike to engage in meaningful interactions. ChinaJoy conti

The Exhibition Value of the Shanghai International Digital Interactive Entertainment Expo

• ChinaJoy is one of the most renowned and influential annual events in the global digital entertainment sector, ranking alongside Tokyo Game Show and Gamescom as one of the world’s three premier gaming expos. Founded in 2003 and organized by Shanghai Hanwei Xinheng Exhibition Co., Ltd., the expo has successfully held twenty-two editions, establishing itself as Asia’s largest benchmark for the digital entertainment industry.
• The core value of participation lies in its platform‑wide coverage of the entire industry chain and its strategic advantage in precisely reaching the Generation Z consumer base. The BTOC exhibition area directly engages over 410,000 core gamers, with those aged 18–29 accounting for more than 60% of attendees, making it a strategic gateway for brands to engage directly with the primary young consumer demographic. Meanwhile, the BTOB zone brings together more than 460 companies from around the globe, providing an efficient matchmaking platform for game globalization, technology transfer, and investment collaboration.
• The expo serves as a strategic bridge connecting global markets with cutting-edge resources, with its internationalization continuously advancing. For the 2025 edition, the event attracted 799 exhibitors from 37 countries and regions, with overseas and foreign‑invested enterprises accounting for 30% of participants, and drawing 14,700 international visitors. Overseas buyer delegations and leading international gaming giants engaged in in-depth exchanges with Chinese manufacturers, solidifying the expo’s role as a pivotal hub for global resource allocation within the gaming industry.
• The expo gathers top-tier brands across the entire industry chain along with pioneering innovations, serving as a central showcase for “Made in China” on the world stage. Leading domestic and international companies—including Tencent, NetEase, Huawei, Sony, and Qualcomm—present their latest offerings, ranging from domestically produced AAA titles such as “Black Myth: Wukong” to AI‑powered gaming applications, and from XR hardware to intelligent entertainment robots, comprehensively highlighting technological advancements and content innovation in the digital entertainment sector.
• Concurrent with the expo, high‑level forums such as the China International Digital Entertainment Conference (CDEC) and the Global Gaming Industry Summit are held, creating a thought leadership platform that fosters deep integration among industry, academia, research, and application. Industry leaders, technical experts, and investors engage in intensive discussions on前沿 topics including AI‑driven gaming, cultural globalization, and esports ecosystem development, providing participating companies with valuable trend insights and strategic guidance.
• For Chinese enterprises, this expo represents a strategic gateway for expanding into global markets, connecting with international resources, and enhancing brand visibility. As Chinese game developers continue to broaden their overseas operations, the expo draws substantial numbers of international buyers and channel partners seeking collaborative opportunities. Through this platform, exhibiting companies can showcase their technological prowess, forge links with global supply‑chain resources, and deepen their integration into the international digital entertainment ecosystem.