Shenzhen Overseas Network Global Cross-border E-commerce Exhibition Tickets

The Shenzhen Overseas Network Global Cross-border E-commerce Exhibition (CHWE) has undergone a comprehensive upgrade of its exhibition ecosystem, aiming to build a platform for industry exchange and cooperation that links China’s premium supply chains with global consumer demand, thus fully empowering China’s cross-border industries to expand internationally. The exhibition has attracted more than 2,000 exhibitors from across the country, covering over 80 industrial clusters, and has established

The Value of Participating in the Chuhai Network Global Cross-border E-commerce Exhibition

• The Shenzhen Cross-border E-commerce Exhibition (CHWE) is one of China’s largest and most influential specialized cross-border e-commerce events, often hailed as “China’s No. 1 Cross-border E-commerce Trade Show.”Organized by Chuhai Network and executed by Chaoyu Exhibition, it is held twice annually—in spring and autumn—at the Shenzhen Futian Convention & Exhibition Center. With five successful editions under its belt, it has earned widespread recognition within the industry as a pivotal hub connecting China’s premium supply chains with global consumer demand. The exhibition adopts a diversified ecological positioning centered on “B2C + B2 small B + DTC + DTB,” linking China’s high-quality supply chains and brand resources on one end, while connecting to global consumer needs on the other. It serves as a one-stop global business-matching platform for cross-border e-commerce platforms, service providers, sellers, traditional foreign traders, and manufacturing enterprises.
• The core value of participation lies in its unparalleled scale effect and its unique ability to precisely connect with global buyers. The Spring 2026 edition is projected to span 100,000 square meters, gathering over 3,800 exhibiting companies and attracting 150,000 professional visitors. Among them, more than 70% are decision-makers in cross-border e-commerce, major seller purchasing delegations, and overseas buyers, including those from Shein, Anker, Aoji, Roborock, Savvy Era, and other leading enterprises, alongside overseas purchasing groups from Russia, Southeast Asia, the Middle East, and beyond. The exhibition features dedicated 1-on-1 buyer-seller matchmaking zones, precisely inviting over 50 billion-dollar-level buyers, enabling factories to engage directly with purchasing decision-makers and bypass intermediaries for efficient order matching.
• The exhibition establishes a comprehensive one-stop commercial platform covering the entire cross-border industrial chain. Exhibits span 15+ popular categories—including household goods, baby and children’s toys, fashion footwear and accessories, beauty and personal care products, festive gifts, and stationery—and eight major industry pavilions, covering 80+ national industrial belts. The event brings together over 80 mainstream global cross-border platforms, more than 200 ecosystem service providers, and over 100 major seller purchasing delegations, forming a complete closed-loop cross-border industrial ecosystem—from platform entry and logistics/warehousing, to financial payments, marketing campaigns, and compliance services.
• The exhibition keeps pace with three major industry trends—brand globalization, AI empowerment, and end-to-end service—building a cutting-edge technological hub deeply integrating industry, academia, research, and application. Concurrent with the exhibition, global cross-border e-commerce summits and over ten specialized forums are held, inviting executives and industry experts from platforms like TikTok Shop, Amazon, and AliExpress to share insights on strategies for creating breakout products from 0 to 1 to 10, practical approaches to traffic allocation and high conversion rates, and advanced tactics in influencer marketing. The exhibition also launches initiatives such as “Sea Tide Brand Globalization,” integrating Meta, Google, and TikTok’s overseas media resources, as well as “Sea Shell Distribution,” a zero-inventory, zero-stock-risk platform, helping Chinese enterprises reduce costs, boost efficiency, and enhance brand resilience.
• For Chinese enterprises, this exhibition represents a strategic gateway for opening up global markets, connecting with international resources, and showcasing innovative strengths. Leveraging Shenzhen’s advantageous position as a National Cross-border E-commerce Comprehensive Pilot Zone, the exhibition radiates across domestic industrial belts and reaches global purchasing communities. In the Spring 2025 edition, visitor satisfaction soared to 99.2%, exhibitor satisfaction reached 96.7%, and booth renewal rates exceeded 76%. Many enterprises secured substantial orders through the exhibition—for example, Zhongshan Yingbang Photographic Equipment saw its overseas orders jump from RMB 3 million to RMB 10 million after participating. International organizations such as France’s Octopia and Poland’s B2P Incubator highly commended the exhibition’s scale and organizational efficiency. Exhibiting companies can use this platform to connect with global purchasing resources, seizing early opportunities in the branding, digitalization, and globalization of the cross-border e-commerce industry.