Ho Chi Minh City Beauty & Cosmetics Exhibition, Vietnam Tickets

The Ho Chi Minh City Beauty & Cosmetics Exhibition (Cosmobeauté Vietnam) is Vietnam’s largest and most influential international beauty trade show, effectively driving the development of the beauty industry across the Vietnam–Cambodia–Laos region. Leveraging Vietnam’s robust annual market growth rate of over 10% and strong demand from its young consumer demographic, the event strives to create a mature platform for beauty procurement and business matchmaking, bringing together exhibitors, import

The Value of Participating in CosmoBeaute Vietnam

• The Largest and Most Influential B2B Beauty Event in Southeast Asia: Organized by Informa Markets, the CosmoBeaute Vietnam exhibition serves as a key stop on the globally renowned Cosmoprof beauty expo circuit in Southeast Asia. Held concurrently with Vietbeauty at the same venue, it covers the entire beauty industry value chain and is widely regarded as a benchmark for the region’s beauty sector development, as well as a pivotal gateway for international beauty brands entering Vietnam and the broader ASEAN market.
• A One‑Stop Showcase Covering the Entire Industry Chain: The exhibition encompasses cosmetics, skincare, color cosmetics, fragrances, hair and nail care products, beauty devices, spa and wellness offerings, medical aesthetic equipment, OEM/ODM services, packaging materials, and raw material supplies—spanning every link in the value chain. From raw ingredients to finished goods, and from traditional beauty solutions to cutting‑edge tech‑driven approaches, exhibitors can seamlessly integrate technical demonstrations, brand exposure, and commercial negotiations all under one roof.
• Precise Access to Vietnam’s and ASEAN’s Core Buyers and Distribution Channels: In 2025, the exhibition gathered over 700 participating companies from 25 countries and regions, presenting more than 3,000 brands across 17,600 square meters of exhibition space, and attracting 12,500 professional B2B buyers. The audience includes beauty chain operators, spa centers, cosmetics retailers, e‑commerce platforms, distributors, importers, and other omnichannel procurement entities, enabling exhibitors to directly engage with Vietnam’s and ASEAN’s most influential purchasing groups.
• Unique Strategic Value for Chinese Enterprises—An Engine for Expanding into the ASEAN Market: With Vietnam’s beauty market growing at an annual rate of 15%, its cosmetics market relying on imports for 90% of its needs, and demand for medical aesthetic services surging by 210% over the past three years, Vietnam’s membership in RCEP offers Chinese companies preferential tariff treatment and easier market access. CosmoBeaute Vietnam thus serves as a critical platform for Chinese beauty firms to enter Vietnam and ASEAN, connect with international clients, and showcase their own brands. In 2025, international brands accounted for 45% of exhibitors, while Chinese companies presented themselves with strong branding and high‑quality imagery, focusing on high‑value segments such as beauty devices, skincare, and color cosmetics.
• A Vanguard for Technological Innovation and Industry Trends: At the exhibition, smart devices such as AI‑powered skin analyzers, 3D‑printed beauty products, and home‑use radiofrequency machines have become standout attractions. Major areas of focus include the sustainable beauty revolution, breakthroughs in tech‑driven beauty, and green innovation initiatives. Concurrently, industry summits such as the “Southeast Asia Beauty Compliance Summit” and the “ASEAN Beauty Innovation Summit” delve into Vietnam’s Ministry of Health certification processes, new halal‑certification regulations, and strategies for regional resource integration, providing practical guidance for international brands seeking entry into the Southeast Asian market.
• Deep Connections with High‑End Forums and Industry Resources: The exhibition hosts a series of seminars, beauty skills competitions, perfume‑making workshops, and other enriching activities, allowing exhibitors to gain insights into Vietnam’s policy landscape, understand consumer trends, and forge relationships with local distributors.