Bangkok Beauty Expo, Thailand Tickets

The COSMOPROF CBE ASEAN Bangkok Beauty Exhibition is one of the flagship events under the globally renowned Cosmoprof brand family. As the world’s premier trade show for beauty and hair care, it boasts a long-standing history and an outstanding reputation, having become the most highly regarded and pivotal event in the beauty and hair‑care industry worldwide. It now also places particular emphasis on the spa and wellness sector. With its vast consumer demand and robust economic growth, the AS

The Exhibition Value of COSMOPROF CBE ASEAN in Bangkok, Thailand

• The Largest and Most Internationally Influential B2B Beauty Trade Event in ASEAN: COSMOPROF CBE ASEAN is co‑organized by Italy’s BolognaFiere Group, Informa Markets, and Shanghai Baiwen Exhibition Co., Ltd. It represents the strategic synergy between Cosmoprof—the world’s leading beauty trade show—and CBE China Beauty Expo, Asia’s largest beauty exhibition. Since its inception in 2022, the event has become a powerful catalyst for the rapid growth of the ASEAN beauty market, widely recognized as a key indicator of Southeast Asia’s beauty industry development and a central gateway for global beauty brands seeking to enter the ASEAN market.
• A One‑Stop Showcase Covering the Entire Industry Chain: The exhibition encompasses every segment of the beauty value chain, including cosmetics, skincare, personal care products, fragrances, hair and nail care items, spa and salon supplies, herbal skincare, natural and organic products, nutritional supplements, OEM/ODM services, machinery and production equipment, raw materials and testing, as well as packaging and printing. From supply‑chain solutions to finished brand products, and from traditional beauty to medical aesthetics, exhibitors can seamlessly connect—from technology demonstrations and brand exposure to business negotiations—within a single platform.
• Precision Matching with Key Buyers and Decision‑Makers Across ASEAN and Globally: In 2025, the event will attract over 650 exhibiting companies from 21 countries and regions, drawing more than 23,000 professional visitors—an increase of 20% year over year in attendance and 22% in international participation. Attendees span key ASEAN and Asia‑Pacific markets, including Thailand, China, India, the Philippines, South Korea, Myanmar, Singapore, Malaysia, and others. Additionally, the fair will host over 540 high‑caliber invited buyers from Thailand, ASEAN, the Asia‑Pacific region, Europe, and the Americas, providing exhibitors with a highly targeted and efficient platform for business matchmaking.
• Unique Value for Chinese Enterprises—A Strategic Engine for Expanding Brands into Southeast Asia: The ASEAN beauty market was valued at approximately USD 34 billion in 2024, with an anticipated average annual growth rate of 16% from 2024 to 2028. As China’s “Beauty Capital,” Oriental Beauty Valley, brings flagship brands such as Naturie, Jun Xiaobao, and Guyu to the stage, it embarks on its inaugural overseas expansion journey under the banner of a “full‑chain ecosystem platform.” By leveraging both domestic and international resources, the exhibition serves as an ideal springboard for Chinese beauty brands entering the Southeast Asian market.
• A Vanguard for Technological Innovation and Industry Trends: At the show, AI‑driven skincare technologies, cutting‑edge sun protection innovations, clean beauty formulations, plant‑derived exosome active ingredients, and 3D‑printed skin‑testing techniques have emerged as major highlights. The product lineup ranges from advanced beauty devices to time‑honored herbal remedies, vividly illustrating the unique ASEAN beauty market’s ethos of blending tradition with modernity.
• In‑Depth Connections Through High‑Profile Forums and Industry Resources: Concurrent with the exhibition, the CosmoTalks industry forum convenes leading global trend‑forecasting institutions—including Future Snoops, BEAUTYSTREAMS, and MINTEL—as well as authoritative industry bodies such as the ASEAN Cosmetic Association. Topics cover critical issues like beauty trends, brand strategies, sustainable development, and market access within ASEAN. Simultaneously, the event hosts the Spa & Wellness Industry Conference and the CosmoOnstage beauty demonstration series, offering exhibitors multifaceted industry insights and collaborative opportunities.
• Thailand’s Geographical and Industrial Advantages: Thailand stands as the manufacturing hub for cosmetics in ASEAN, boasting robust local demand and a fully integrated industrial ecosystem. The Thai personal care and beauty market is projected to reach USD 7.1 billion by 2025, with an expected compound annual growth rate of 4.6% from 2025 to 2030. The venue, Queen Sirikit National Convention Center (QSNCC), is located in Bangkok’s prime commercial district and ranks among Southeast Asia’s most advanced exhibition facilities. Moreover, the Thai government’s “Thailand 4.0” initiative provides strong support for the beauty and wellness industries, further enhancing the strategic significance of this event.