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Milan Motologo

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EICMA Show (Milan Motorcycle & Bicycle Exhibition)

EICMA

Dates
Show Hours:
Venue
Fiera Milano
Highlights
Europe’s premier two-wheeler exhibition covering the entire industry chain of motorcycles electric vehicles bicycles and related accessories.
Standard booth
Standard booth|9 m² incl. basic setup
5080 欧元/9㎡
Blank booth
Blank booth|From 18 m², construction not included
280 欧元/平方(36平起)
View Floor PriceBooth Consultation

Group tour

Tour itinerary

Duration9 days / 8 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

23000 CNY/person
View itinerary

Exhibition Data

1/1
Edition
140000㎡
Exhibition area
1200
Exhibitors
563848
Visitors

Milan Moto Expo Details

The EICMA Milan Motorcycle and Bicycle Show, Europe’s premier two-wheeler exhibition, brings together companies spanning the entire value chain—motorcycles, electric vehicles, scooters, off-road bikes, and bicycles. Key highlights include full‑vehicle displays, smart riding accessories, and cutting-edge technological applications, while featured activities comprise the MotoLive Arena racing shows, an e‑bike test‑ride zone, and an esports arena. With an international professional audience representing more than 120 countries and regions, and a steadily growing industry influence, the show distinguishes itself as a vital platform for global two-wheeler manufacturers to expand into the European market and exchange insights on emerging trends.
Industry:
Moto fairItalyMoto fairMilanMoto Expo
Organizer:
Italian Two-Wheeler Industry Association (ANCMA)
City:
ItalyMilan
Venue:
Fiera Milano
Address:
Strada Statale Sempione, 28, 20017 Rho MI, 意大利

Profile

The EICMA Show (Milan Motorcycle & Bicycle Exhibition) is Europe's premier two-wheeler exhibition. Its exhibits cover the entire industry chain of motorcycles, electric vehicles, scooters, off-road vehicles, bicycles, and accessories. The outstanding figures of EICMA clearly demonstrate the success of the exhibition.

This year, the EICMA Show attracted an impressive 563,848 visitors, including 39,392 professionals from the motorcycle and bicycle industries, hailing from over 120 countries and regions.

Regarding the entertainment activities offered at this year's Italian two-wheeler show, the success of the "MotoLive Arena" was remarkable. This outdoor space dedicated to racing performances saw its 3,000+ grandstand seats consistently filled. Nearly 9,000 visitors also explored the "Test Ride Experience Zone" dedicated to e-bikes, while the brand-new exhibition content tailored for the gaming world—the "E-Arena"—attracted a large number of young attendees.

The EICMA Show continues to demonstrate its unparalleled international appeal and value globally. Since 2021, all exhibition metrics for EICMA have shown uninterrupted growth. EICMA is not only evolving from a traditional trade fair into a comprehensive exhibition event but also embracing the future and event innovation with an open vision.

Over the years, the Italian two-wheeler exhibition has garnered significant attention from global motorcycle manufacturers, distributors, and industry professionals. It is widely regarded as a gateway for Chinese motorcycle and parts manufacturers to enter the European market, as well as a premier platform for networking and communication with global industry peers.


EICMA Show (Milan Motorcycle & Bicycle Exhibition) tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for EICMA Show (Milan Motorcycle & Bicycle Exhibition): LIQUI MOLY GmbH, HARLEY-DAVIDSON, 温州美德摩配有限公司, 宁波赛福汽车制动有限公司, 重庆渝安智能悬架有限公司, 晨漫文化传媒(苏州)有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

View more

EICMA Exhibitior List

EICMA Show (Milan Motorcycle & Bicycle Exhibition) Range

Motorcycles and Bicycles:
  • Motorcycles ,
  • Electric Motorcycles ,
  • Power Vehicles ,
  • Electric Unicycle Balancing Vehicles ,
  • Bicycles ,
  • Electric Bicycles ,
  • Eco-Friendly Bicycles ,
  • Mountain Cross-Country Bicycles ,
  • Road Racing Bicycles ,
  • Domestic Bicycles ,
  • Mopeds ,
  • Trailers ,
  • Sidecars ,
  • Scooters ,
  • Motorcycle Spare Parts ,
  • Tires and Tire Beads ,
  • Engines and Components ,
  • Electrical Equipment ,
  • Motorcycle Manufacturing Equipment ,
  • Tools and Store Equipment ,
  • Motorcycle Apparel and Accessories ,
  • Protective Gear ,
  • Raw Materials ,
  • Semi-Finished Products ,
  • Lubricants and Packaging Materials ,
  • Motorcycle Tourism and Related Outdoor Products
Electric Vehicles:
  • Two-Wheeled Electric Vehicles ,
  • Scooters ,
  • Unicycles ,
  • Segways ,
  • Complete Electric Bicycles and Accessories

Booth Sales

2026 Milan Moto Ticket Sales

Milan Moto Venue

Fiera Milano
Address: Strada Statale Sempione, 28, 20017 Rho MI, 意大利
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Fiera Milano实拍
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Venue transport

Metro / rail

Take Milan’s Red Line (M1) subway; the final stop is Rho Fiera Station, which is directly connected to the exhibition center—exit the station and you’re there.

Air

Malpensa Airport (MXP): Take the Malpensa Express train to Milan Cadorna Station, then transfer to the Metro Red Line (M1); alternatively, during the exhibition period, use the direct airport shuttle bus (Malpensa Shuttle).

Linate Airport (LIN): First take Bus No. 73 into the city center, then transfer to the Metro Red Line (M1); or, during the exhibition, board the direct bus departing from the airport.

Bergamo Airport (BGY): Take the airport shuttle bus to Milan Central Station, then connect with the metro or train; alternatively, during the exhibition, use the direct shuttle bus (Orio Shuttle).

Train

From Milano Centrale and Milano Porta Garibaldi stations: direct trains to Rho Fiera are available, with a journey time of approximately 14 minutes at the fastest.

Drive

The exhibition center is conveniently located adjacent to several major highways, with easy access via the A4 (toward Venice and Turin), the A8 (toward Varese), and the A9 (toward Como). The venue offers over 14,000 parking spaces, ensuring convenient parking.

Milan Moto Booth Price

Standard booth
Standard booth|9 m² incl. basic setup
5080 欧元/9㎡
Blank booth
Blank booth|From 18 m², construction not included
280 欧元/平方(36平起)
View Floor PriceBooth Consultation

Process

  1. 1.Submit the business license of the company
  2. 2.Submit product picture and name
  3. 3.Receive exhibition presentation documents and booth drawings
  4. 4.Submit booth application form/Sign booth contract
  5. 5.Pay the contract booth deposit
  6. 6.Prepare for exhibition