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HOT83th
EICMA – Milan International Motorcycle and Bicycle Show
EICMA
- Dates
- Show Hours:
- Venue
- Fiera Milano
- Highlights
- Europe’s premier two-wheeler exhibition covering the entire industry chain of motorcycles electric vehicles bicycles and related accessories.
Group tour
Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing
Exhibition Data
- 1/1
- Edition
- 140000㎡
- Exhibition area
- 1200
- Exhibitors
- 563848
- Visitors
Milan Moto Expo Details
- Organizer:
- Italian National Motorcycle Association (ANCMA)
- Venue:
- Fiera Milano
- Address:
- Strada Statale Sempione, 28, 20017 Rho MI, 意大利
Profile
The EICMA – Milan International Motorcycle and Bicycle Show is Europe’s premier exhibition for two-wheelers.Its exhibit scope encompasses the entire value chain, from motorcycles and electric vehicles to scooters, off-road bikes, bicycles, and related accessories.The impressive figures reported by EICMA clearly underscore its success.
At this year’s EICMA, attendance reached an astonishing 563,848 visitors, including 39,392 industry professionals from over 120 countries and regions.
Among the entertainment highlights of this edition was the “MotoLive Arena,” an outdoor venue dedicated to motorcycle racing shows, where more than 3,000 seats remained fully occupied throughout the event. Nearly 9,000 attendees also explored the “Test Ride Zone” tailored specifically for electric bicycles, while the newly introduced “Esports Arena”—a dedicated space showcasing gaming-related content—captivated a younger audience.
The EICMA continues to demonstrate its unique international appeal and value. Since 2021, all key exhibition metrics have shown steady growth. Beyond evolving from a traditional trade fair into a multifaceted experiential event, EICMA embraces innovation with an open-minded outlook toward future trends and initiatives.
Over the years, Italy’s leading two-wheeler show has attracted global attention from motorcycle manufacturers, distributors, and industry professionals. It is widely regarded as a gateway for Chinese motorcycle and component producers seeking to enter the European market, as well as a platform for networking and collaboration with peers across the worldwide motorcycle industry.
EICMA – Milan International Motorcycle and Bicycle Show tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.
Partial exhibitor directory and exhibitor list for EICMA – Milan International Motorcycle and Bicycle Show: 浙江弗兰克莫里尼新能源有限公司, LIQUI MOLY GmbH, ZHEJIANG TIANYING LOCOMOTIVE CO.,LTD, 重庆航天巴山摩托车制造有限公司, 江苏新斯基车辆科技有限公司, 深圳市好盈科技有限公司, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.
The Value of Participating in EICMA
- The oldest and most influential premier event in the global motorcycle and bicycle industries. Since its inception in 1914, EICMA has evolved into a globally recognized “Olympics” of the motorcycle world. As Italy’s industrial crown jewel, it annually gathers top-tier vehicle manufacturers, component suppliers, custom-modification brands, and riding-gear producers, serving as an authoritative platform for two-wheeler companies to launch strategic new products, showcase technological prowess, and solidify their global standing. For businesses seeking entry into European and even global markets, participation in EICMA represents an indispensable strategic gateway.
- Comprehensive coverage of the entire industry chain, presenting all six core segments. Exhibits span complete motorcycles—including sportbikes, street bikes, cruisers, adventure bikes, scooters, and off-road models—electric and alternative-fuel two-wheelers, bicycles and e-bikes, core components such as engines, suspensions, braking systems, and electronic control units, riding gear like helmets, apparel, gloves, and luggage, as well as customization and modification products. From annual flagship launches by traditional giants like Ducati, BMW, and Honda to innovative electric motorcycle offerings from emerging Chinese brands, and from cutting-edge brake systems to smart riding accessories, the show provides a holistic view of the two-wheeler industry.
- Access to a global pool of elite buyers, delivering outstanding international procurement outcomes. Each year, EICMA attracts hundreds of thousands of professional visitors from over 100 countries, including global distributors, buyers, media representatives, and opinion leaders. Ducati’s CEO lauded the show as “a platform for dialogue with the world.” In 2024, Chinese exhibitors numbered over 700, setting a new record, collectively highlighting China’s formidable manufacturing strength and innovative vitality, and securing numerous international collaboration agreements.
- A leading force driving industry innovation, where design aesthetics and technological breakthroughs converge. EICMA serves not only as a stage for new product launches but also as a crucible for industry trends. From waves of electrification and intelligent connectivity to the resurgence of retro aesthetics, and from the adoption of lightweight materials to advanced electronic control systems, the show consistently hosts world premieres of groundbreaking new models and cutting-edge concepts. Concurrent events such as design competitions, customization exhibitions, and brand launch ceremonies further enrich the experience, offering motorcycle enthusiasts around the globe an immersive two-wheeler cultural journey.
- A golden opportunity for Sino-Italian industrial synergy, propelling Chinese brands toward global expansion. Italy’s deep-rooted motorcycle culture and China’s robust manufacturing capabilities form a natural complement. With Chinese exhibitor numbers reaching a record high in 2024—spanning everything from complete motorcycles to components, and from fuel-powered to electric models—Chinese enterprises demonstrated supply-chain advantages across all categories. EICMA has thus become a pivotal platform enabling Chinese two-wheeler brands to transition from “product export” to “brand export” strategies.
Range
- International Motorcycle OEM Brands: Ducati, BMW, Honda, Yamaha, Kawasaki, Suzuki, KTM, Husqvarna, Aprilia, Moto Guzzi, MV Agusta, Benelli, Triumph, Harley-Davidson, Indian, Royal Enfield, Piaggio Group, Peugeot Motocycles, CFMOTO, QJMotor, Wujie, Benda, Kaiwei, Mojiang, Lifan, Zongshen, SecoLong, Dayang, Shengshi, Sanyang, Guangyang, SYM, Kymco, Vespa, Lambretta
- Chinese Participating OEM Brands: CFMOTO, QJMotor, Wujie, Benda, Kaiwei, Mojiang, Lifan, Zongshen, SecoLong, Dayang, Shengshi, Sanyang, Guangyang, Kymco, Qiulong Technology, Qiulong, Dianfei Technology, Dianfei, Qiulong, Qiulong Technology, Dianfei Technology, Qiulong, Dianfei
- Electric Two-Wheeler Brands: Zero Motorcycles, LiveWire, Energica, Qiulong Technology, Dianfei Technology, Qiulong, Dianfei
- Core Component Brands: Brembo, Marzocchi, Öhlins, Showa, KYB, Sachs, WP, MAGURA, Galespeed, J.JUAN, Galfer, EBC Brakes, Ferodo, DID, Regina, RK, EK, AFAM, Pirelli, Michelin, Metzeler, Dunlop, Continental, Pirelli, Elephant Brand, Zhengxin, Jianda, Tengsen, Hecheng, Yu’an, Chuanan, Zhengyu, Jin Yuxing, Jin Lang, Jin Yuxing
- Riding Gear Brands: Dainese, Alpinestars, Spidi, Nolan, AGV, Shoei, Arai, HJC, Shark, LS2, MT, Nitek, Segura, DMD, Givi, Kappa, Shad, SW-Motech
Review
From November 5 to 10, 2024, the 81st edition of EICMA—the Milan International Motorcycle Show—was successfully held at the Fiera Milano exhibition center. This year’s event brought together over 2,000 exhibitors from 45 countries and regions, spanning an exhibition area of 300,000 square meters, and attracted more than 500,000 professional visitors and motorcycle enthusiasts, with a significant share of international attendees, underscoring the show’s global reach.
China set a record for the number of participating companies. This year, more than 700 Chinese two-wheeler manufacturers showcased their offerings, covering the entire industry chain—from complete motorcycles and electric vehicles to components and riding gear—marking the highest-ever participation. Leading brands such as CFMOTO, QJMotor, Wujie, Benda, Kaiwei, Mojiang, Lifan, Zongshen, SecoLong, Dayang, Shengshi, Qiulong Technology, and Dianfei Technology presented numerous new models and concept bikes. CFMOTO drew particular attention by exhibiting its full lineup and unveiling several new releases, while Qiulong Technology and Dianfei Technology highlighted China’s latest breakthroughs in electric two-wheeler technology and design aesthetics, garnering extensive international media coverage.
International giants unveiled new products, showcasing key industry trends. Global automotive powerhouses including Ducati, BMW, Honda, Yamaha, and KTM chose EICMA as the platform for the world premieres of their most anticipated new models. Electrification, intelligent connectivity, and lightweight construction emerged as dominant themes throughout the show. From high-performance electronic control systems to retro-inspired designs, and from cross-over adventure bikes to electric off-road machines, the exhibition comprehensively illustrated the technological evolution and consumer trends shaping the two-wheeler sector.
Strong exhibition results and fruitful international collaborations. During the event, Chinese companies secured multiple cooperation agreements with distributors and buyers worldwide, demonstrating the robust manufacturing capabilities and international competitiveness of China’s two-wheeler industry. Ducati’s CEO praised EICMA as “a platform for dialogue with the world,” recognizing its unique value within the global motorcycle industry. The next edition of EICMA is scheduled to take place from November 4 to 9, 2025, at the same venue.
EICMA 2026 Venue Map
EICMA Exhibitior List
EICMA – Milan International Motorcycle and Bicycle Show Range
Is my product suitable?Motorcycles and Bicycles
Electric Vehicles
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Milan Moto Venue
Venue transport
- Metro / rail
Take Milan’s Red Line (M1) subway; the final stop is Rho Fiera Station, which is directly connected to the exhibition center—exit the station and you’re there.
- Air
Malpensa Airport (MXP): Take the Malpensa Express train to Milan Cadorna Station, then transfer to the Metro Red Line (M1); alternatively, during the exhibition period, use the direct airport shuttle bus (Malpensa Shuttle).
Linate Airport (LIN): First take Bus No. 73 into the city center, then transfer to the Metro Red Line (M1); or, during the exhibition, board the direct bus departing from the airport.
Bergamo Airport (BGY): Take the airport shuttle bus to Milan Central Station, then connect with the metro or train; alternatively, during the exhibition, use the direct shuttle bus (Orio Shuttle).
- Train
From Milano Centrale and Milano Porta Garibaldi stations: direct trains to Rho Fiera are available, with a journey time of approximately 14 minutes at the fastest.
- Drive
The exhibition center is conveniently located adjacent to several major highways, with easy access via the A4 (toward Venice and Turin), the A8 (toward Varese), and the A9 (toward Como). The venue offers over 14,000 parking spaces, ensuring convenient parking.
Milan Moto Booth Price
Process
- 1.Submit the business license of the company
- 2.Submit product picture and name
- 3.Receive exhibition presentation documents and booth drawings
- 4.Submit booth application form/Sign booth contract
- 5.Pay the contract booth deposit
- 6.Prepare for exhibition