Verified: updated on 2026-9-13

HOT35th

Eurobike, Frankfurt, Germany

Name: Eurobike, Frankfurt, Germany
Start: 2027-06-30T09:00:00+08:00
End: 2027-07-02T18:00:00+08:00
Location: Congress Centre Frankfurt
Rating: 5

EUROBIKE

Dates: 2027.06.30-07.02Show Hours: 09:00-18:00

Venue: Congress Centre Frankfurt

Highlights: One of the world’s largest and most important bicycle exhibitions serving as a leading indicator of global trends in bicycle industry technology.

Standard booth|9 m² incl. basic setup

6000 元/㎡

Blank booth|From 18 m², construction not included

5000 元/㎡

View Floor PriceBooth Consultation

Group tour

Duration6 days / 5 nights

Airport transferLocal receptionEntry badge4-star hotelBusiness mealsFull transportSightseeing

17000 CNY/person

View itinerary

Exhibition Data

1/1
Edition

103000㎡
Exhibition area

1379
Exhibitors

66600
Visitors

Frankfurt Bicycles Expo Details

The EUROBIKE, held in Frankfurt, Germany, serves as a global benchmark for technological trends in the bicycle industry, spanning the entire ecosystem from leisure and commuting to professional racing. Key highlights include innovations in lightweight materials, aerodynamics, electric-assist systems with intelligent features, and sustainable manufacturing. The event brings together manufacturers, distributors, and retailers from around the world, showcasing a comprehensive range of products such as mountain bikes, children’s bicycles, e‑bikes, and related accessories. It attracted 1,379 exhibiting companies from countries including China, the Netherlands, and Switzerland, with a total exhibition space of 103,000 square meters in the last edition. Attendance exceeded 66,600 visitors, and on public days, approximately 20,000 cycling enthusiasts engaged in interactive exchanges, significantly advancing the industry’s globalization.

Industry:: Bicycles fair GermanyBicycles fair FrankfurtBicycles Expo

Organizer:: Friedrichshafen Exhibition Company

City:: Germany Frankfurt

Venue:: Congress Centre Frankfurt

Address:: Ludwig-Erhard-Anlage 160327 Frankfurt a. M. Germany

Profile

Eurobike, held in Frankfurt, Germany, is one of the world’s largest and most influential bicycle exhibitions; it also serves as a leading indicator of global trends in bicycle technology. From lightweight materials and aerodynamics to electric-assist systems, intelligent technologies, and sustainable manufacturing, the show has established a comprehensive ecosystem spanning recreational riding, urban commuting, and professional racing.

The exhibition brings together buyers from around the globe, covering the entire sales chain—from manufacturers and distributors to retailers. Exhibits range from mountain bikes and children’s bicycles to e-bikes and related accessories. At the same time, the event attracts professional visitors and cycling enthusiasts from across the world, underscoring its high level of specialization.

Joining forces with exhibitors—enjoy benefits and subsidies when you book your stand! At the last edition of Eurobike, the total exhibition space reached 103,000 square meters, with 1,379 participating companies hailing from China, the Netherlands, Switzerland, Italy, the United Kingdom, France, India, Taiwan, Russia, and other countries, drawing a total attendance of 66,600 professionals.

Additionally, during the public days, approximately 20,000 cycling enthusiasts visited the show, engaging actively with on-site manufacturers and traders, thereby significantly advancing the global development of cycling and further highlightingthe strong position of Eurobike in the industry. (Copyright of this article belongs to Juzhan; unauthorized reproduction is prohibited.)

At Eurobike, Chinese emerging brands such as BATTLE, JAVA, LANGTU, MISSILE, ofo, Qiji, SAVA, SKYEE, TRINX, Golden Wheel, XDS, and others made their debut, earning widespread recognition and acclaim within the industry. Pursuing high-end exports and aligning with international standards has become a prevailing trend and advantageous strategy for Chinese enterprises today.

Eurobike, Frankfurt, Germany tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for Eurobike, Frankfurt, Germany: LIQUI MOLY GmbH, Reynolds Technology Ltd., ZF Friedrichshafen AG, Enduro Bearings, Clip, Tern Bicycles, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

Reasons to Exhibit at the Frankfurt Eurobike

Global Flagship Platform for the Bicycle Industry: Established in 1991, after more than three decades of development, it has grown into the world’s largest and most influential specialized trade show for bicycles and future mobility solutions. In 2025, the event gathered exhibitors from 57 countries, totaling 1,379 companies, and drew over 60,000 professional visitors and enthusiasts, with international attendees accounting for 53.7%. It is widely recognized as both a benchmark for technological trends and a central platform for business transactions.
Comprehensive Coverage Across the Entire Value Chain: Exhibits span complete bicycle assemblies, e-bikes, light electric vehicles, core components (motors, batteries, drivetrain systems), cycling apparel and accessories, urban micro-mobility solutions, and smart transportation technologies. From mountain bikes to city commuter models, from traditional mechanical designs to intelligent connected systems, the show offers a one-stop view of the latest industry developments.
Hub for Global Resource Networking: Bringing together top-tier component suppliers such as Bosch, Shimano, and Bafang, alongside renowned bicycle manufacturers like Giant, Merida, Specialized, and Trek. Europe’s two major bicycle industry associations, CIE and CONEBI, regularly convene important meetings during the show, providing businesses with an efficient platform to connect with global industry resources and stay abreast of policy trends.
Premier Launchpad for Cutting-Edge Technologies: The show serves as a concentrated venue for unveiling annual innovations. In 2025, a total of 37 products received the prestigious Eurobike Award. Powertrain systems are advancing toward higher output and lighter weight, while groundbreaking concepts like 32-inch wheels, integrated internal gear hub motors, and applications of recyclable materials were showcased side by side, offering companies an authoritative stage to demonstrate their innovative prowess and secure technological leadership.
Leader in Sustainable Development: The exhibition places a strong emphasis on green transformation, ranging from zero-carbon-footprint products to the use of recyclable materials, from transparent carbon footprint disclosures to circular economy practices, systematically presenting the latest achievements in sustainable industry development. Sustainability principles permeate every aspect of the exhibition design, material selection, and energy supply.
Precise Positioning Through Dual-Show Synergy: Starting in 2026, the show will launch a new B2B brand, Mobifuture, focusing on light electric vehicles and urban micro-mobility solutions, thereby differentiating itself from Eurobike. By precisely aligning its offerings between performance bicycles and high-end e-MTBs on one hand, and urban micro-mobility solutions on the other, Mobifuture caters to distinct market segments, providing exhibitors with a more targeted showcase platform.
Authoritative Empowerment Through High-End Forums: Numerous industry summits and technical forums are held concurrently, addressing hot topics such as industry trends, technological innovation, policy directions, and sustainable development. These events bring together global industry leaders and experts for in-depth discussions, offering enterprises authoritative guidance for strategic decision-making.
Prime Media Exposure Platform: During the show, hundreds of specialized media outlets from around the world cover the event, granting award-winning products and innovative breakthroughs extensive international exposure. Social media engagement continues to grow, providing businesses with an effective channel to enhance their global brand visibility.

Range

Complete Bicycle Brands:Specialized, Trek, Giant, Merida, Canyon, Bianchi, Scott, Cannondale, Santa Cruz, Riese & Müller, Cowboy, VanMoof, Rad Power Bikes, Xidesheng, Ruibao, Qianlida, Yongjiu, Fenghuang
Electric-Assist Systems:Bosch eBike Systems, Shimano STEPS, Yamaha, Brose, Bafang, Bafang, Anaida
Drivetrain and Braking Systems:Shimano, SRAM, Campagnolo, Magura, Hope, TRP, Yanhao
Wheels and Tires:DT Swiss, Mavic, Zipp, Enve, Continental, Schwalbe, Michelin, Vittoria
Front Forks and Suspension:Fox, RockShox, Öhlins, SR Suntour, Santuo
Cycling Apparel:Rapha, Assos, Castelli, Giro, MET, Kask, POC, Oakley
Smart Devices:Garmin, Wahoo, GoPro, Stages
Accessories and Tools:Thule, Topeak, Ortlieb, Park Tool, Tacx
Chinese Brands:Giant, Bafang, Xidesheng, Ruibao, Qianlida, Yongjiu, Fenghuang, Xinlong, Jiuyu, Yanhao, Santuo, Anaida, Zhengxin, Jianda, Weige, Haomeng, Xinlong, Kunten, Blueprint, Shunta, Kaesak, Jingye, Richeng, Chihong, Fumate, Ouyama, Daxing, Birdy, Langtu, UCC, Decathlon (China’s OEM system)

Review

The 33rd EUROBIKE, the European Bicycle Show held in Frankfurt, Germany, successfully took place from June 24 to 29, 2025, at the Frankfurt Exhibition Centre. With a total exhibition area of 130,000 square meters, the event attracted 1,379 exhibiting companies and over 1,500 international brands from 57 countries. Held against the backdrop of market adjustments within the bicycle industry, this edition welcomed 31,270 professional visitors and 30,420 cycling enthusiasts, with international attendees accounting for 53.7%—a record high—underscoring the show’s global reach.

The exhibition showcased three key highlights. First, powertrain technology underwent a comprehensive upgrade, with companies such as Bosch and Bafang unveiling electric-assist drive systems delivering up to 750 watts of power and 110 Nm of torque; lightweight motors have become a prevailing trend, with some weighing as little as 2 kilograms. Second, technological innovation reached multiple breakthroughs, featuring cutting-edge developments like the 32-inch wheel concept, inverted front forks, and integrated internal gear hub motor units. Third, sustainability moved from theory to practice, with Vaude launching zero-carbon-footprint backpacks, Schwalbe showcasing recyclable TPU inner tubes, and numerous companies publicly disclosing their product carbon footprints.

A rich array of concurrent events further enhanced the experience, including the presentation of 37 awards at the Eurobike Award ceremony. A women’s cycling breakfast brought together more than 100 industry professionals, highlighting the sector’s commitment to inclusivity. During the show, Europe’s two major bicycle industry associations, CIE and CONEBI, signed an agreement to merge, establishing a unified industry organization effective in 2026.

Notably, the organizers announced that starting in 2026, they will introduce a new B2B trade show brand, Mobifuture, co-located with Eurobike and focused on light electric vehicles and urban micro-mobility solutions, while Eurobike will concentrate more firmly on performance bicycles and high-end e-MTBs. This strategic realignment aims to address rising exhibition costs and the absence of several leading brands, ensuring precise market positioning to meet diverse segment demands. The next edition of the show is scheduled to take place from June 24 to 28, 2026, once again in Frankfurt.

EUROBIKE Exhibitior List