Shimano Fest Brazil Cycling Exhibition

The Shimano Fest Brazil Cycling Exhibition is a comprehensive cycling event meticulously developed by Shimano to strengthen its presence in the Brazilian market. Since its inaugural edition in 2010, the show has seamlessly integrated professional racing, new-product showcases, and industry networking, bringing together leading global bicycle brands and strategic partners. It has now established itself as one of Brazil’s premier bicycle trade fairs and has become a landmark cycling cultural festival that resonates throughout Latin America.

The event adopts a dual‑stage “professional + public” format: the first two days are dedicated to industry professionals, offering a specialized platform for business matchmaking; the final two days open to the general public, featuring mountain bike races, product demonstrations, test rides, keynote lectures, interactive workshops, musical performances, and a family‑friendly children’s entertainment zone—providing a one‑stop solution that balances professional networking with leisurely experiences.

The Shimano Fest Brazil Cycling Exhibition continues to scale new heights, with robust data underscoring the vibrant dynamism of the Latin American bicycle market. The exhibition highlights cutting‑edge innovations such as electric bicycles, smart accessories, and lightweight components, delivering an all‑in‑one selection experience for both professional buyers and consumers.

China is a major supplier of bicycles and related components to Brazil. With over 48,000 attendees—including industry professionals, cycling enthusiasts, and other diverse audiences—the event fosters a rich exchange between business and leisure, injecting significant momentum into the growth of Brazil’s cycling sector.

Shimano Fest Brazil Cycling Exhibition tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.