Eurobike, held in Frankfurt, Germany, stands as the world’s largest and most influential bicycle event, widely regarded as a benchmark for industry technological innovation. The exhibition focuses on lightweight materials, electric-assist systems, and sustainable manufacturing, covering all categories of bicycles and related components while attracting buyers from across the global supply chain. Last year, the show spanned 103,000 square meters, drawing over 1,300 exhibitors and 66,600 professio
Reasons to Exhibit at the Frankfurt Eurobike
- Global Flagship Platform for the Bicycle Industry: Established in 1991, after more than three decades of development, it has grown into the world’s largest and most influential specialized trade show for bicycles and future mobility solutions. In 2025, the event gathered exhibitors from 57 countries, totaling 1,379 companies, and drew over 60,000 professional visitors and enthusiasts, with international attendees accounting for 53.7%. It is widely recognized as both a benchmark for technological trends and a central platform for business transactions.
- Comprehensive Coverage Across the Entire Value Chain: Exhibits span complete bicycle assemblies, e-bikes, light electric vehicles, core components (motors, batteries, drivetrain systems), cycling apparel and accessories, urban micro-mobility solutions, and smart transportation technologies. From mountain bikes to city commuter models, from traditional mechanical designs to intelligent connected systems, the show offers a one-stop view of the latest industry developments.
- Hub for Global Resource Networking: Bringing together top-tier component suppliers such as Bosch, Shimano, and Bafang, alongside renowned bicycle manufacturers like Giant, Merida, Specialized, and Trek. Europe’s two major bicycle industry associations, CIE and CONEBI, regularly convene important meetings during the show, providing businesses with an efficient platform to connect with global industry resources and stay abreast of policy trends.
- Premier Launchpad for Cutting-Edge Technologies: The show serves as a concentrated venue for unveiling annual innovations. In 2025, a total of 37 products received the prestigious Eurobike Award. Powertrain systems are advancing toward higher output and lighter weight, while groundbreaking concepts like 32-inch wheels, integrated internal gear hub motors, and applications of recyclable materials were showcased side by side, offering companies an authoritative stage to demonstrate their innovative prowess and secure technological leadership.
- Leader in Sustainable Development: The exhibition places a strong emphasis on green transformation, ranging from zero-carbon-footprint products to the use of recyclable materials, from transparent carbon footprint disclosures to circular economy practices, systematically presenting the latest achievements in sustainable industry development. Sustainability principles permeate every aspect of the exhibition design, material selection, and energy supply.
- Precise Positioning Through Dual-Show Synergy: Starting in 2026, the show will launch a new B2B brand, Mobifuture, focusing on light electric vehicles and urban micro-mobility solutions, thereby differentiating itself from Eurobike. By precisely aligning its offerings between performance bicycles and high-end e-MTBs on one hand, and urban micro-mobility solutions on the other, Mobifuture caters to distinct market segments, providing exhibitors with a more targeted showcase platform.
- Authoritative Empowerment Through High-End Forums: Numerous industry summits and technical forums are held concurrently, addressing hot topics such as industry trends, technological innovation, policy directions, and sustainable development. These events bring together global industry leaders and experts for in-depth discussions, offering enterprises authoritative guidance for strategic decision-making.
- Prime Media Exposure Platform: During the show, hundreds of specialized media outlets from around the world cover the event, granting award-winning products and innovative breakthroughs extensive international exposure. Social media engagement continues to grow, providing businesses with an effective channel to enhance their global brand visibility.