Exhibition Information
展会简介
The Exhibition Value of the Chengdu Gifts & Home Products Show
- Hosted by Reed Exhibitions Huabo (Shenzhen) Co., Ltd., the Chengdu Gifts & Home Products Show—alongside the Cultural & Creative Tourism Products Expo—has been firmly rooted in the Southwest market for over 18 years. It stands as the largest and most influential specialized trade show for gifts and cultural‑creative tourism products in the region. Against the backdrop of surging cultural and tourism consumption in Chengdu and the accelerated development of the Chengdu–Chongqing Twin-City Economic Circle, the event centers on “new products, new cultural creativity, and new distribution channels,” earning widespread recognition within the industry as a leading indicator of gift‑industry trends in Southwest China and a pivotal platform for companies seeking to expand into the western market.
- A One‑Stop Procurement Platform Covering the Entire Industry ChainThe exhibition spans more than 20 popular categories, including home living, intangible cultural heritage‑inspired cultural creations, IP‑themed trendy toys, digital electronics, fashion‑oriented kitchenware, personal care, and household cleaning products. Bringing together high‑quality suppliers from across China—from source factories and brand owners to raw material producers and finished‑goods manufacturers—the show offers comprehensive, full‑category gift procurement solutions tailored to the Southwest market. For the 2026 edition, the exhibition is expected to cover 20,000 square meters, host approximately 800 exhibitors, and attract over 42,000 professional visitors.
- Trendsetting Youthfulness and Fashionability Driving the Southwest MarketAs post‑90s and post‑00s generations emerge as the primary drivers of gift consumption, the show features an array of youthful, trend‑forward offerings—exquisite bags, creative throw pillows, charming ceramics, and cutting‑edge digital gadgets—directly addressing the needs of younger consumers. In collaboration with the Chengdu Animation & Game Association, the event also introduces the “Trend Awakening • Collectibles Zone,” showcasing popular super IPs and anime‑related merchandise, igniting young consumers’ passion for collecting. Additionally, a Thai delegation makes its debut, presenting specialty products such as food items, household goods, and handcrafted artistry, further enriching the exhibition’s international flavor.
- Smart Technology Gifts Make Their DebutEmpowering gifts through technology, this year’s show sees a concentrated showcase of AI‑enabled smart gifts: intelligent electronic writing tablets that seamlessly blend technology with traditional writing, unlocking new ways to work efficiently; and smart learning pens that combine educational support with practical utility, becoming premium choices for educational and stationery gifts. These AI‑powered innovations span multiple scenarios—including office use, education, and everyday life—injecting fresh technological vitality into the gift market.
- Intangible Cultural Heritage–Inspired Creative Products and Urban Souvenirs Shine in Chengdu. At the heart of creative cultural products lies original design. The exhibition brings together high-quality national supply chains, offering a full spectrum of items—from badges and refrigerator magnets to distinctive paper goods and imaginative figurines. Concurrently, the event hosts the “Chengdu Gift” Tourism Product Creative Design Competition, identifying outstanding works that incorporate Chengdu’s unique elements, blend local culture with contemporary creativity, and drive innovation in the design and market integration of Chengdu’s cultural and tourism‑related products. Regional specialties such as Guizhou embroidery and traditional tie-dye techniques, eco‑friendly recycled art paper made from panda dung, giant panda–themed IP merchandise, Sanxingdui-inspired designs, and Sichuan Opera face‑changing motifs are showcased, breathing new life into traditional culture through the medium of giftware.
- The Preferred Platform for New‑Channel Product Selection. Industry giants such as Dettol, Liby, Nais, Shileshi, and Xiangxiangyin gather at the show, presenting products that balance affordability with premium quality—perfectly suited to diverse sales channels including community group buying, livestream e‑commerce, and brick‑and‑mortar supermarkets. The exhibition provides channel partners and buyers with an extensive selection, helping to open up new avenues for gift‑product distribution and unlock fresh consumer potential.
- Chengdu’s Geographical Location and Industrial Advantages. As the economic hub of Southwest China, Chengdu ranked fifth nationwide in Sichuan Province’s GDP in 2024. With the continued momentum of key tourist clusters in Sichuan, Chongqing, Shaanxi, and other southwestern regions, demand is surging for creative cultural products, tourism‑related items, and event‑themed merchandise. Having successfully convened for 18 consecutive editions, the exhibition has become an unmissable annual gathering for gift‑product companies, cultural‑tourism procurers, and new‑channel buyers in the Southwest.





