Hangzhou Gift, Cultural and Creative Products, and Digital Exhibition Tickets

The Hangzhou Gift, Cultural & Creative Products, and Digitalization Exhibition is a trade show centered on cultural creativity and e‑commerce, distinguished by its comprehensive product range, multi‑channel reach, and high quality. It aims to provide exhibitors and buyers in China’s cultural‑products sector with a platform for showcasing, networking, and procurement. The event caters to purchasing groups across e‑commerce, gift‑goods, international trade, retail, and OEM channels, covering cultu

The Exhibition Value of the Hangzhou Gift Fair

• The Hangzhou Gift Fair is one of the largest and most influential events in China’s East China region for the gift and cultural‑creative industries. Organized by Hangzhou Bihai Longchao Advertising & Exhibition Co., Ltd., it is built around the core philosophy of “Connecting You, Me, and Everyone—Prospering Together in the Gift Industry,” and strives to become the premier trade show for China’s festive‑gift sector. Held twice annually—spring and autumn—at the Hangzhou International Expo Center, the fair leverages Hangzhou’s strategic position as a global hub of the digital economy and a leading center for cultural creativity. It has evolved into a central platform for linking national gift‑industry supply chains, showcasing cutting‑edge innovations, and driving the digital transformation of the gift sector.
• The core value of exhibiting lies in its comprehensive, end‑to‑end industry coverage and its robust channel advantages for precisely connecting with buyers nationwide. At the Autumn 2025 edition, the fair will span 40,000 square meters, bringing together over 1,000 high‑quality exhibitors and attracting more than 60,000 professional buyers. With a strong focus on the Jiangsu–Zhejiang–Shanghai region and nationwide outreach, its audience includes gift‑channel distributors, livestream‑product‑selection agencies, cross‑border traders, end‑user gift companies, and procurement departments of enterprises and public institutions, thereby establishing a complete ecosystem that bridges production and consumption.
• The fair has established a one‑stop commercial platform covering the entire gift and cultural‑creative value chain. Exhibits range across categories including stationery (writing instruments, Four Treasures of the Study, festive items), cultural‑creative products (IP‑derived goods, cultural‑tourism souvenirs), handicrafts (ceramics, paper‑cutting, traditional crafts), premium toys (trendy toys, figurines, building blocks), apparel and accessories (Hanfu, JK uniforms, culturally inspired fashion), daily necessities (mugs, teaware, household items), food and beverages (New Year gift boxes, regional specialties), smart home appliances, digital gifts, and digital supply‑chain solutions. The fair also features dedicated zones for zodiac‑themed cultural creations and festive lighting, offering buyers a one‑stop sourcing solution.
• Keeping pace with three major industry trends—“national‑trend revival, digital empowerment, and new‑retail integration”—the fair serves as a showcase for innovative products and forward‑thinking concepts. A dedicated digital‑technology zone and a section for unveiling novel and unique products highlight tech‑enabled smart gifts, co‑branded cultural‑IP offerings, and cross‑disciplinary design innovations. Over 3,000 distinctive new products will be presented, injecting fresh vitality into the industry. Concurrent events include the China Good Gift Competition, the Gift Industry Leaders’ Roundtable, the New Year Goods Forum, and the China Gift Industry Private Board Meeting, inviting top corporate buyers to analyze consumer trends and foster collaborative development within the gift‑industry ecosystem.
• For Chinese enterprises, this fair represents a strategic gateway to expanding into the East China market, connecting with national resources, and demonstrating their innovative capabilities. The fair provides more than 100 private meeting rooms, hosting business leaders whose annual revenues exceed RMB 500 million, thus offering high‑end, confidential networking opportunities. Additionally, 100 end‑user gift companies with annual turnovers surpassing RMB 50 million will showcase decade‑long success stories, leveraging real‑world experience to support the growth of small and medium‑sized enterprises. From setting industry standards to facilitating international procurement linkages and fostering technological innovation, the fair drives the continuous evolution of China’s gift industry—from “product export” toward “brand export.”