The Hangzhou Gift‑Giving, Cultural‑Creative Products, and Digitalization Exhibition is an event focused on cultural creativity and e‑commerce, distinguished by its comprehensive product range, omni‑channel approach, and high standards. It aims to provide exhibitors and buyers in China’s cultural‑goods sector with a platform for display, exchange, and procurement. The exhibition caters to purchasing groups from e‑commerce, gift‑distribution, foreign trade, retail, and OEM channels, encompassing c
The Value of Participating in the Hangzhou Gift Show
- The Hangzhou Gift Show is one of the largest and most influential gift and cultural‑creative industry events in East China, hosted by Hangzhou Bihai Nongchao Advertising & Exhibition Co., Ltd. Guided by the core philosophy of “Connecting You, Me, and Everyone—Prospering Together in the Gift Industry,” it strives to become the premier exhibition for China’s festive gift sector. Held twice annually—spring and autumn—at the Hangzhou International Expo Center, leveraging Hangzhou’s strategic position as China’s digital economy capital and a cultural‑creative hub, the show has evolved into a pivotal platform for linking national gift industry resources, showcasing cutting‑edge innovations, and driving the digital transformation of the gift sector.
- The core value of participation lies in its full‑chain coverage and its unique ability to precisely connect with national buyer networks. At the 2025 Autumn Edition, the exhibition spanned 40,000 square meters, bringing together over 1,000 high‑quality exhibitors and attracting more than 60,000 professional buyers. Focused on the Jiangsu–Zhejiang–Shanghai region while reaching across the nation, the buyer base includes gift channel distributors, live‑stream product selection agencies, cross‑border traders, terminal gift companies, and procurement departments of enterprises and public institutions, forming a complete ecological loop from production to consumption.
- The exhibition provides a one‑stop commercial platform covering the entire gift and cultural‑creative value chain. Exhibits range from stationery (including writing instruments, traditional Chinese writing tools, and festive supplies), cultural‑creative products (such as IP‑derived items and cultural tourism souvenirs), handicrafts (ceramics, paper‑cutting, traditional crafts), premium toys (trendy toys, figurines, building blocks), apparel and luggage (Hanfu, JK uniforms, culturally inspired clothing), daily necessities (mugs, tea sets, household goods), food and beverages (New Year gift boxes, local specialties), smart home appliances, digital gifts, and digital supply chains—all under one roof. Special zones dedicated to zodiac‑themed cultural creations and festive lighting further enhance the buyer experience, offering a one‑stop solution for product selection.
- Keeping pace with three major industry trends—“national‑style revival, digital empowerment, and new retail integration”—the exhibition serves as a showcase for innovative products and forward‑thinking concepts. A dedicated digitalization zone and a launch area for novel products highlight technology‑enabled smart gifts, co‑branded cultural IP items, and cross‑industry fusion designs. More than 3,000 novel and distinctive gifts made their debut, injecting fresh vitality into the sector. Concurrent events such as the China Good Gift Competition, the Gift Industry Leaders’ Roundtable, the New Year Forum, and the China Gift Industry Private Board Meeting invited top executives to dissect consumer trends and foster collaborative development across the gift industry ecosystem.
- For Chinese enterprises, this exhibition represents a strategic gateway to expanding into the East China market, connecting with national resources, and demonstrating innovative strength. With over 100 private negotiation rooms, the show brings together corporate leaders whose annual revenues exceed RMB 500 million, providing high‑end, confidential matchmaking opportunities. Additionally, 100 terminal gift companies with annual turnovers surpassing RMB 50 million present their decade‑long success stories on site, empowering SMEs through practical experience. From setting standards to facilitating international procurement and competing on technological grounds, the exhibition drives China’s gift industry toward a continuous upgrade—from “product export” to “brand export.”