Indonesia Toy and Baby Products Exhibition Tickets

The Indonesia Baby & Toy Expo (IBTE Indonesia) is the largest international trade show for baby products and toys in Indonesia, bringing together leading global brands and manufacturers. With a youthful population, Indonesia boasts a substantial market for toys and infant products. As a key procurement hub in Southeast Asia and a gateway to the ASEAN market, the country sees approximately 5 million newborns each year and a child population under 14 of around 65 million, driving sustained demand

The Exhibition Value of the Indonesia Toy & Baby Products Expo (IBTE Indonesia)

• Southeast Asia’s largest and most professional B2B flagship event for the toy and baby products industry. Co‑organized by ChaoYu Exhibitions and the Indonesian Toy Association (AMI), IBTE Indonesia has been successfully held for eight consecutive editions and is Indonesia’s first specialized trade show for toys and baby products to receive UFI certification. Against the backdrop of Indonesia being the world’s fourth most populous country, with approximately 65 million children and an annual newborn population of 5 million, the expo is widely recognized within the industry as a leading indicator of Southeast Asia’s toy and baby products sector and a pivotal gateway for companies seeking to expand into the Indonesian and ASEAN markets.
• A one-stop platform covering the entire industry value chain. The exhibition encompasses the full spectrum of the industry, including toys—such as trendy toys, blind box figures, plush toys, building blocks, remote-controlled toys, educational toys, and electronic games—as well as baby products like feeding supplies, strollers, cribs, car seats, children’s clothing and footwear, personal care items, and maternity care products. It also features IP licensing, covering anime, gaming, and film‑related IPs and their derivative products, along with stationery and gift items. From traditional toys to AI‑powered smart toys, and from essential baby products to trendy cultural derivatives, exhibitors can seamlessly connect—from product showcases and brand exposure to business negotiations—within a single venue.
• Precise access to core ASEAN buyers and distribution channels. With years of deep engagement in the Indonesian and ASEAN markets, IBTE has attracted over 250,000 professional buyers from more than 60 countries worldwide, amassing a database of over 150,000 high‑quality industry decision‑makers. At the last edition, the expo drew 45,965 professional visitors from 53 countries and regions, facilitating 865 on‑site B2B matchmaking sessions. Attendees included leading offline retailers such as TOYS KINGDOM, AEON, LOTTE, and Hyper Mart, as well as major e‑commerce platforms like Lazada, Shopee, TikTok Shop, and Tokopedia. Over 62.8% of attendees were senior procurement executives, and 92.6% of buyers found suitable suppliers on site, with exhibitor satisfaction rates reaching 95%. Exhibitors thus gain direct access to the key purchasing decision‑makers driving consumption across ASEAN’s 600 million consumers.
• Unique value for Chinese enterprises—serving as a strategic engine to capture Southeast Asia’s hundred‑billion‑dollar market. IBTE has been selected as a key exhibition under Guangdong Province’s “Canton Fair Global” initiative and has been designated by multiple provinces and municipalities as a priority overseas‑expansion platform, offering participating companies policy subsidies.
The organizer offers value-added initiatives such as B2B business matchmaking, VIP buyer tours of the exhibition halls, an IP licensing conference, and TikTok sales strategy workshops, helping Chinese companies efficiently connect with local distributors and overseas warehousing service providers. Numerous domestic brands—including Disney, BRIO Building Blocks, KAYOU Animation, Ye Luoli, and Jason Animation—have successfully entered the Indonesian market through IBTE. Exhibiting companies can also leverage the event to gain in-depth insights into local consumer trends and import regulations, enabling them to swiftly establish distribution networks across Southeast Asia.
• A Cutting-Edge Platform for Technological Innovation and Industry Trends. At the show, AI‑powered smart toys, IP‑derived products, blind box figurines, eco‑friendly toys, and functional infant and toddler products have emerged as key highlights. Concurrent with the exhibition, more than ten high‑quality forums were held, including the International Licensing Conference and the TikTok Sales Strategy Summit, featuring experts from leading organizations such as the International Licensing Industry Merchandisers’ Association and The Walt Disney Company, who shared global licensing trends and opportunities for industry collaboration. Exhibiting companies can promptly identify emerging consumer‑driven growth directions in the Southeast Asian toy and infant‑toddler markets, securing a competitive edge in these fast‑evolving segments.
• Jakarta’s Geographical and Industrial Advantages. Held at the Jakarta International Expo Center, the event is strategically located in the heart of ASEAN’s economic core. As ASEAN’s largest economy, Indonesia continues to benefit from a robust demographic dividend, with a rapidly expanding middle class driving explosive growth in the infant‑toddler products and trendy toy markets. Jakarta, serving as Indonesia’s political and economic capital as well as a major international trade hub, exerts significant influence over neighboring markets such as Singapore, Malaysia, and Thailand. Leveraging Jakarta’s strategic location and IBTE’s position as an industry leader, the exhibition provides exhibitors with a premier platform to engage with ASEAN’s consumer base of over 600 million people.