Guangzhou International Wine Expo Tickets

The Guangzhou International Wine Expo (Interwine China) is one of the highest‑standard professional wine exhibitions in mainland China and is hailed as “China’s most renowned wine expo.” The event draws official delegations from dozens of major wine‑producing countries worldwide, including France, Spain, Italy, Portugal, Germany, Romania, Australia, Chile, Argentina, and South Africa. China’s largest and longest‑established professional organization in the liquor industry also takes part, offeri

The Value of Participating in the Guangzhou International Wine & Spirits Exhibition

• The Guangzhou Wine & Spirits Exhibition (Interwine China) is China’s largest specialized trade show dedicated to imported wines and spirits. Since its inception in 2005, it has been successfully held thirty-five times, widely recognized by the industry as a bellwether and barometer of China’s imported alcoholic beverage sector, as well as a pivotal platform driving the internationalization of China’s liquor industry. Co-hosted by authoritative organizations such as the China Food Industry Association and the World Wine & Spirits Importers & Exporters Association, the exhibition enjoys key guidance and support from the Ministry of Commerce, maintains deep cooperative ties with 72 major wine-producing countries worldwide, and features approximately 50,000 square meters of exhibition space per edition, attracting nearly 1,000 exhibitors and over 40,000 industry professionals.
• The core value of participation lies in its dual-drive platform—“bringing in + going out”—combined with highly concentrated global buyer resources. Held concurrently with the third phase of the Canton Fair, the exhibition provides one-stop access to professional buyers from over 200 countries worldwide. The 35th edition in 2025, centered on the strategic theme of “Chinese Fine Wines Going Global,” drew more than 1,000 buyers from over 60 countries and regions, including Vietnam, Thailand, Singapore, Malaysia, Japan, and South Korea, with Southeast Asian core buyers numbering over a thousand, underscoring the exhibition’s substantial international influence.
• The exhibition establishes a one-stop commercial platform covering the entire global alcohol industry chain. Exhibits encompass all categories, including Chinese baijiu, wine, whisky, brandy, sake, craft beer, fruit wine, low-alcohol beverages, liquor packaging, and brewing equipment. At the 2025 edition, leading Chinese liquor brands such as Moutai, Wuliangye, Fenjiu, Yanghe, and Luzhou Laojiao shared the stage with premium wineries from France, Italy, Spain, Chile, Australia, Japan, Georgia, and dozens of other countries, forming a comprehensive display matrix covering major global production regions. The exhibition also features ten themed zones, including the Chinese Liquor Pavilion, the Global Award-Winning Wines Zone, the Whisky Pavilion, and the Craft Beer Zone, providing ample selection space for professional buyers.
• The exhibition keeps pace with three major industry trends—“Chinese Baijiu Going Global, Premium Wines, and Low-Alcohol Beverages”—and builds a technologically advanced hub integrating research, education, and practical application. At the 2025 edition, the “World Distilled Spirits Brand Ranking” was released, with Chinese brands claiming six spots among the global top ten, highlighting the worldwide recognition of Chinese quality. Concurrently, the “China Fine Wines Going Global Conference,” the “International Distilled Spirits Brand Value Release Conference,” and the “Chinese Baijiu Cocktail Special Blend Competition” were held, offering in-depth discussions on key topics such as internationalization strategies, overseas market approaches, and emerging channel expansion. The exhibition also includes over 90 sections showcasing globally acclaimed award-winning wines, as well as specialized areas like the Whisky Zone, reflecting current consumption trends.
• For Chinese enterprises, this exhibition serves as a strategic gateway for expanding into global markets, connecting with international resources, and showcasing brand strength. Leveraging Guangzhou’s advantageous location as a core hub of the Greater Bay Area and using Southeast Asia as a strategic foothold, the exhibition outlines a three-step roadmap for Chinese liquor brands to go global: deeply cultivating neighboring cultural markets, expanding along the Belt and Road Initiative, and penetrating mainstream European and American markets. At the 2025 edition, on-site matchmaking sessions were organized with core purchasing delegations from Malaysia, Vietnam, and other Southeast Asian countries, building efficient cooperation bridges between Chinese liquor companies and overseas buyers. Exhibiting enterprises can utilize this platform to connect with global procurement networks and seize early opportunities in the transformation toward internationalization of China’s liquor industry.