ITB Asia

ITB Asia is the largest and most important travel trade show in the Asia-Pacific region. As part of the globally renowned ITB exhibition brand, it is a specialized travel trade fair. ITB Asia is the leading B2B travel trade show in the Asia-Pacific, focusing on business networking and providing an efficient cooperation platform for travel suppliers and buyers.

ITB Asia attracts a diverse range of exhibitors from the Asia-Pacific, Europe, the Americas, Africa, and the Middle East. Exhibitors include tourism boards, airlines, hotels & resorts, theme parks, travel agencies, cruise lines, and more. An increasing number of top-tier buyers from the MICE, business travel, and travel technology sectors also attend for networking and negotiations.

Juzhan has repeatedly organized high-quality enterprises to participate! During ITB Asia, a series of professional seminars, forums, and networking events are held to share the latest trends, market dynamics, and innovative technologies in the travel industry. Exhibitors can leverage this platform to showcase new products, promote travel destinations, and connect with high-quality buyers from the Asia-Pacific region and worldwide.

Participating in ITB Asia marks another significant step in the internationalization process, striving to build a more innovative global service platform for consumers worldwide and achieving strategic goals of innovation and globalization.

ITB Asia tickets are e-tickets. Domestic and international visitors must complete online pre-registration with real-name passport verification. After purchase, the organizer verifies visitor identity. Visitors who do not meet entry requirements may need to submit additional documents. Once approved, you will receive email confirmation or a QR code. On site, present your original passport and confirmation letter to collect a paper badge, or scan the QR code to enter.

Partial exhibitor directory and exhibitor list for ITB Asia: Gyeongju Hwabaek Convention & Visitors Bureau, Novotel Manila Araneta City, Courtyard by Marriott Phuket, Patong Beach Resort and Le Méridien Khao Lak Resort & Spa, Visit Rovaniemi, COUNCIL OF INDIGENOUS PEOPLES, and others. The 2026 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.