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展会简介
The Shandong Sugar and Alcohol Fair (Jinan Sugar and Alcohol Fair), established in 2006, has leveraged Shandong’s industrial strengths and market advantages to evolve into a highly influential, professional brand‑driven trade show in Northern China. Renowned for its large number of exhibitors, attendees, and value‑added benefits, the event encompasses three core components—exhibitions, forums, and special‑themed activities—serving as a premier platform for companies to showcase their brands, con
The Exhibition Value of the Jinan Sugar and Wine Fair (Shandong International Sugar and Wine & Food Trade Fair)
- China’s oldest and largest specialized sugar, wine, and food event in Northern China: Since its inception in 2006, the China (Shandong) International Sugar and Wine & Food Trade Fair—commonly known as the Jinan Sugar and Wine Fair—has successfully held nearly twenty editions. Co-organized by authoritative bodies including the Jinan Municipal People’s Government and the Shandong Provincial Department of Industry and Information Technology, it is a major branded initiative receiving key support and cultivation from the Shandong provincial government and has earned official certification from the Global Association of the Exhibition Industry (UFI). Leveraging Shandong’s advantages as a leading economic and populous province, the Jinan Sugar and Wine Fair has become a pivotal event for the domestic alcoholic beverages and food industries, as well as a trailblazer among sugar and wine exhibitions in Northern China.
- A one-stop procurement platform covering the entire industry chain: The fair encompasses the full spectrum of product categories, including traditional liquors—such as sauce‑aroma, light‑aroma, and strong‑aroma types—craft beers, wines, international spirits, snack and convenience foods, beverages and dairy products, baked goods, grain, oil, and seasoning products, ready‑to‑eat meals and supply‑chain solutions, agricultural and sideline products, liquor packaging, production and packaging equipment, and more. From established liquor producers to emerging beverage brands, and from regionally distinctive foods to internationally imported items, exhibitors can seamlessly integrate product showcases, brand exposure, and business negotiations within a single venue.
- Precise matchmaking with core buyers and distribution channels across Northern China and nationwide: The most recent edition featured an exhibition space of nearly 30,000 square meters, attracting close to 600 exhibiting companies and drawing approximately 80,000 professional visitors. As the capital of Shandong Province and a major economic, political, and cultural hub, Jinan enjoys a strategic location that connects south to north and east to west, serving the Beijing–Tianjin–Hebei, Yangtze River Delta, and Central Plains economic regions, with extensive market reach. Exhibitors can directly engage with some of the most influential distributors and wholesalers in Shandong and Northern China, facilitating efficient business connections and market expansion.
- Unique value for Chinese enterprises: a strategic engine for deepening presence in the Northern market: With Shandong ranking third nationally in GDP and a resident population exceeding 100 million, its consumer market is both vast and highly inclusive. Operating under a model of “government guidance plus market‑driven operations,” the fair has consistently supported government‑led delegations from dozens of key production areas, including Zunyi in Guizhou, Yibin in Sichuan, and Huai’an in Jiangsu. Renowned brands such as Moutai, Wuliangye, Jiugui Liquor, and Xijiu have participated repeatedly. Through this platform, participating companies can swiftly establish a foothold in the Northern market, tap into government resources, and enhance their brand visibility.
- A cutting‑edge forum for technological innovation and industry trends: Concurrent with the fair, numerous specialized forums and events are held, including the China New Beverage Conference, the Jinan Supply‑Demand Matchmaking Meeting for Regional Specialty Products, the Geographical Indication Industry Development Exchange, and the Food Industry Chain Supply‑Demand Forum. These platforms facilitate in-depth discussions on topics such as food industry innovation, healthy‑food development, and digital empowerment, providing exhibitors with strategic insights into emerging industry trends.
- Jinan’s locational and industrial advantages: As the capital of Shandong Province and a core city within the provincial metropolitan economic circle, Jinan boasts an exceptional geographic position and a well‑developed transportation network, endowing it with significant regional influence and far‑reaching radiating effects. In the alcoholic beverages and food sectors, there is widespread consensus that “whoever controls Jinan controls Shandong; whoever controls Shandong controls the nation.” With 18 years of dedicated industry experience, the Jinan Sugar and Wine Fair has emerged as the largest and most influential specialized trade show for sugar, wine, and food products in Northern China.
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