Shanghai International Licensing Expo LEC
Exhibitor Directory / E-Catalog

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Online Electronic Newsletter
2025 Shanghai International Licensing Expo LECOnline Electronic Newsletter
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Exhibitors:254
¥65
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Online Electronic Conference Journal
2024 Shanghai International Licensing Expo LECOnline Electronic Conference Journal
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Exhibitors:230
¥65
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Online Exhibitor Directory
2023 Shanghai International Licensing Expo LECOnline Exhibitor Directory
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Exhibitors:298
¥55
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Online Exhibitor Directory
2021 Shanghai International Licensing Expo LECOnline Exhibitor Directory
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Exhibitors:194
¥50
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Shanghai International Licensing Expo LECCatalog consultation

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1. The exhibitor directory / e-catalog will be delivered within 1–2 business days by email to the applicant's inbox . Please check your mail (including spam). If you still do not receive it, contact 0571-88535771.

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Fair basics

Name
Shanghai International Licensing Expo LEC
Venue
No. 333, Songze Avenue, Xujing Town, Qingpu District, Shanghai
Short name
Licensing Expo China
Dates
2026.07.15-07.17
Organizer
Licensing Expo China Organizing Committee
Hall
National Exhibition and Convention Center
Visitors
51483
Exhibitors
400

Shanghai International Licensing Expo LECPast exhibitors

  • International Entertainment and Film & TV IPs: Universal Pictures, Warner Bros., BBC Studios, Legendary Pictures, Sony Pictures, Paramount, Disney, DreamWorks, 20th Century Studios, MGM
  • Domestic Entertainment and Gaming IPs: Tencent Video, iQIYI, Bilibili, Honor of Kings, NetEase Games, Bandai Namco, Giant Network, Alpha Animation, China Literature, Shanghai Film Group, Yongsheng Animation, Huaqiang Fantawild, Alibaba Fish, Pile China, JieWai Animation, Momo Flower, Lingbang, Tianwen Kadokawa, Wuliu Bufan, Qimeng Dunjia, FingerTip Universe, Xuanji Technology, Fanfan Animation, Coconut Legend, Leixi Culture
  • Cultural Heritage, Art, and Cultural IPs: Palace Museum Imperial Culture, PinYuan Culture, Qianli Culture, Wuxitang, China Media Group, Suzhou Museum, Harbin Polarland, National Museum of China, Dunhuang Academy, British Museum, Metropolitan Museum of Art
  • Sports and Esports IPs: NBA, IMG, Deying Commerce, XinChuangHua, Ubisoft, Blizzard, SNK Corporation, Tencent Esports, Bilibili Esports
  • Trendy Fashion and Lifestyle IPs: Yellow Duck, AiYing, Yizhouren, PPW, Lingbang, Tianluoxing, Dream City, NaiLong, CoolLe Trendy Toys, Miniso, March Beast, Jason, QiongJi, Ruolai, ChuangLi, M&G, Yaoji, Heyone Black Play, Super Vitality Factory, Fanny Fanny
  • Technology and AI Innovation IPs: WuJie AI, SenseTime, Bear Paw Coffee
  • Publishing and Media IPs: People’s Literature Publishing House, CCTV Animation, China Post, Shanghai Taomi Network Technology, Beijing Dream City Culture
  • Commercial Brands and Food & Beverage IPs: Michelin, YidianDian, Panda Home, Little Yellow Duck Deying Holdings

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Industry scope

Apparel and Fashion Industry:Branded apparel and fashion items; specialty franchise chains offering textiles, bags, footwear, hosiery, lingerie, luggage, leather goods, and related products

Jewelry and Accessories:Gold and jewelry franchise stores; diamond boutiques; watch chain stores; furniture and home décor franchises; jewelry franchises; specialty gift franchises; various craft‑based chain stores

Beauty, Healthcare, and Wellness Sector:Healthcare franchise chains; hair‑dressing franchised salons; beauty and wellness boutiques; yoga and fitness chain stores, among others

Retail Operators of Commercial Buildings and Streetfront Properties:Subway‑station premises, newly developed commercial spaces, streetfront properties in bustling urban areas, and emerging shopping‑district outlets

Intermediary Service Providers:Brand‑marketing agencies; corporate image‑design firms; tax and accounting consultancies; entrepreneurship‑support organizations; intellectual‑property and trademark‑registration services, etc.

Food and Beverage Services:Traditional and regional cuisines; snack‑food discount stores; tea‑house franchise chains; coffee shop chains; Chinese and Western fast‑food outlets; bar chains; a wide array of food and beverage offerings

Commercial Service Providers:Dry‑cleaning franchise networks; convenience‑store chains; supermarket franchises; pharmacy chains; car‑detailing franchises; community‑service franchise outlets; eyewear and watch chain stores; flower‑and‑gift franchise networks, and more

Photos

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Venue
National Exhibition and Convention Center

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Directories and e-catalogs are digital goods and cannot be refunded or exchanged.
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You can request an e-invoice from the order page; it will be emailed within about 1–5 business days.