Shanghai International Licensing Expo LEC

The Licensing Expo China (LEC), founded in 2017, is one of the world’s premier brand‑licensing exhibitions. It aims to facilitate effective connections between rights holders and agents across influential categories—such as entertainment, characters, fashion, art, and corporate brands—and consumer‑goods manufacturers, licensees, and retailers.

This edition of the show focuses on four key pillars—business opportunities, industry trends, networking, and immersive experiences—integrating a broader array of licensing‑industry resources and curating a diverse lineup of highlight events. It provides a professional, high‑efficiency platform for numerous licensors—whether IP owners or agents—to explore collaboration possibilities and jointly drive the robust growth of various market segments.(All content herein is copyrighted by Juzhan; unauthorized reproduction is prohibited.)

The Shanghai Licensing Expo China (LEC) is expected to span 50,000 square meters, showcasing over 1,800 intellectual properties across categories including anime and cartoon characters, film and television/broadcasting, online literature, gaming and entertainment, sports and esports, cultural and museum‑related arts, streetwear and fashion, publishing, corporate brands, online video, licensed characters, celebrities, music, non‑profit organizations, and higher education institutions.

This year’s event will bring together more than 400 exhibitors, including Warner Bros., Tencent Video, iQIYI, Bilibili, Honor of Kings, NetEase Games, Bandai, the NBA, Giant Network, A Bite of China, Legendary Pictures, The Three-Body Problem, BBC Studios, Alibaba Fish, Huaqiang Fantawild, Ubisoft, Blizzard, B.Duck, China Media Group, Babu Bean, Nai Long, Cool Toy, Miniso, M&G, Michelin, Yidian Dian, Wujie AI, SenseTime, and many others. In addition, numerous emerging IPs will make their debut, opening up fresh avenues for collaboration.

The Shanghai Licensing Expo China (LEC) will continue to organize category‑specific buyer‑seller matchmaking sessions, concentrating on priority licensing sectors such as cultural and museum products, apparel, toys, cultural tourism, food, cultural‑creative goods, and retail. These sessions are supported by strategic partners including the Shanghai Tourism Industry Association and the Shanghai Food Industry Association, enabling licensing professionals from diverse fields to engage face‑to‑face and fostering a dedicated business‑exchange platform.

Shanghai International Licensing Expo LEC tickets are e-tickets. Mainland China visitors must complete online pre-registration with real-name ID verification; overseas visitors must use passport verification; Hong Kong, Macao, and Taiwan visitors must use their travel permit. On site, verify entry with your ID card or by scanning the e-ticket QR code.

Partial exhibitor directory and exhibitor list for Shanghai International Licensing Expo LEC: 河南省卫群科技发展有限公司, 湖南漫联卡通文化传媒有限公司, 第七印象文化传媒（深圳）有限公司, 记住(广州)文化创意发展有限公司, 南京樱之铭纺织有限公司, and others. The 2027 edition is expected to feature 500+ exhibiting companies. To obtain the full exhibitor directory (including booth numbers and contact details), please visit the official exhibition website or contact Jufair.

The Exhibitor Value of the Shanghai Licensing Expo (LEC)

• A Benchmark Platform for the Asian IP Licensing IndustrySince its inception in 2017, LEC has experienced robust and sustained growth, with an exhibition space exceeding 53,000 square meters. Bringing together more than 420 domestic and international exhibitors and over 2,000 IP assets from around the globe, it has become one of Asia’s most influential commercial platforms for IP licensing.
• Comprehensive Coverage of the Entire IP EcosystemExhibits span a full spectrum of IP categories, including anime characters, film and television, cultural heritage and art, online literature, gaming and entertainment, publishing, corporate brands, sports, fashion trends, celebrities, music, and higher education institutions. From established IP giants to emerging innovators, from global superstars to homegrown trendsetters, the expo presents the complete IP licensing ecosystem, precisely connecting with buyers across the entire value chain—ranging from toys and apparel to personal care, food and beverages, infant and child products, retail, and commercial real estate.
• A Global Hub for Resource NetworkingHosted by Informa Markets, a globally renowned exhibition group, and officially endorsed by the International Licensing Industry Merchandisers’ Association (LIMA), the Shanghai Licensing Expo boasts an industry‑wide database of over 500,000 high‑quality contacts. Leveraging the group’s cross‑industry exhibition portfolio—including maternal and infant products, cultural tourism, food, beauty, and fashion—the event facilitates year-round direct access to targeted buyers through online matchmaking and offline networking sessions, establishing an efficient bridge between IP owners and licensees.
• A Launchpad for Cutting‑Edge TrendsThe expo consistently focuses on the deep integration of AI and IP, showcasing AIGC‑driven innovations that empower IP development. Industry forums delve into the practical applications of AI in IP incubation, cross‑category licensing expansion, and infringement risk mitigation, advancing the establishment of industry standards aligned with technological evolution.
• Authoritative High‑Level Forums Empowering the IndustryDuring the LEC, more than 30 high‑profile conferences and events are meticulously organized. The China International Licensing Summit gathers over 500 industry decision‑makers and experts to engage in in‑depth discussions on pressing topics such as global trends, brand collaborations, content ecosystems, and IP cultural adaptation. Meanwhile, the China Licensing Forum spans three consecutive days, inviting more than 30 industry specialists to explore cutting‑edge issues like the value of brand co‑branding, the consumption dynamics of Generation Z, and the reimagining of traditional cultural‑heritage IP scenarios.
• A Precise Business-Matching System Ensures Tangible Results: The fair has hosted tens of thousands of business-matching sessions, with dedicated category-specific matchmaking events that comprehensively cover high-demand sectors such as toys, food, apparel, and maternal & infant products. By precisely inviting brand decision-makers to participate, it successfully bridges the gap between industry resources and IP licensing opportunities.
• Year-Round IP‑Driven Business Enablement: Leveraging the “Find IP” mini‑program, an online business‑matching platform, and a global resource network, the event provides licensors and licensees with uninterrupted access to business opportunities throughout the year, maintaining a consistently high proportion of business decision‑makers among attendees.
• Dual‑Exhibition Synergy Sparks New Cross‑Industry Opportunities: Held concurrently with the Global Baby, Child & Maternity Expo (CBME), the event shares a vast pool of exhibitors, brands, and professional visitors. In 2026, the inaugural Shanghai Cultural & Creative Ecosystem Exhibition will be introduced, spotlighting emerging segments such as trendy toys, figurines, national‑style cultural products, and museum‑derived merchandise, while precisely connecting these offerings with new consumption channels—including cultural‑creative concept stores, online platforms, and cultural‑tourism networks.

Notable exhibitors

• Anime, Cartoon, and Animation/Entertainment Industry: Alpha Group, Yongsheng Animation, Huaqiang Fantawild, Aiyin, Yizhouren, Pile China, Jiewai Animation, Momo Flower, Xinchuanghua, Shanghai Film Studio Yuan, Lingbang, Dream City, Unicorn Culture, Qimeng Dunjia
• Gaming and Esports: NetEase Games, Honor of Kings, Game for Peace, Giant Network, Ubisoft, Blizzard, SNK Corporation, Bandai, Finger Universe
• Platforms and Content Providers: Tencent Video, iQIYI, Bilibili, Yuwen, Alibaba Fish, China Media Group
• Film, Media, and Production: Universal Pictures, Warner Bros., Legendary Pictures, BBC Studios
• Trendy Fashion and Lifestyle: B.Duck, Little Yellow Duck, Babudou, Miniso, Coolle Trendy Toys, March Beast
• Cultural Heritage/Art/Culture: Palace Museum Imperial Culture, Qianli Fish Culture, Wuxi Tang, PinYuan
• Sports/Brands/Personalities/IP Representation: NBA, IMG, Katoya, Lebiao, PPW, Tianluoxing, Yaoji, Yidiandian, Michelin
• Publishing/Literature/Gastronomy: A Bite of China, Tianwen Jiaochuan, Qizhongji
• Educational Institutions/Technology/Nonprofits/Others: Central Academy of Fine Arts (Higher Education), WuJie AI, SenseTime (Technology/Artificial Intelligence), Harbin Polar Park (Cultural and Tourism Attraction), Chenguang (Cultural and Creative Manufacturing), Wuliu Bufan (Trendy Cultural Creativity), Ruolai (Trendy Toy Brand), Chuangli (Brand Licensing), Juran Culture, JingShi Technology, Kunyin Entertainment (Music/Entertainment Agency), as well as various non-profit organizations and other brand agents
• Overseas and Regional Exhibition Delegations: Korea’s KOCCA Joint Pavilion, Macao Cultural Affairs Bureau