Shanghai International Licensing Expo LECLicensing Expo China

The Licensing Expo China (LEC), established in 2017, is one of the world’s premier brand‑licensing exhibitions. It aims to facilitate effective connections between rights holders and agents across influential categories—such as entertainment, characters, fashion, art, and corporate brands—and consumer‑goods manufacturers, licensees, and retailers.

This edition of the show focuses on four key pillars—business opportunities, industry trends, networking, and immersive experiences—integrating a broader array of licensing‑industry resources and curating a diverse lineup of highlight events. It provides a professional, high‑efficiency platform for numerous licensors—whether IP owners or agents—to explore collaboration possibilities and jointly drive the robust growth of various market segments.(All content herein is copyrighted by Juzhan; unauthorized reproduction is prohibited.)

The Shanghai Licensing Expo China (LEC) is expected to span 50,000 square meters, showcasing over 1,800 intellectual properties across categories including anime and cartoon characters, film and television/broadcasting, online literature, gaming and entertainment, sports and esports, cultural and museum‑related arts, streetwear and fashion, publishing, corporate brands, online video, iconic figures, celebrities, music, non‑profit organizations, and higher education institutions.

This year, the event will bring together more than 400 exhibitors, including Warner Bros., Tencent Video, iQIYI, Bilibili, Honor of Kings, NetEase Games, Bandai, the NBA, Giant Network, A Bite of China, Legendary Pictures, The Three-Body Problem, BBC Studios, Alibaba Fish, Huaqiang Fantawild, Ubisoft, Blizzard, B.Duck, China Media Group, Babudou, Nai Long, Coolle Trend Toys, Miniso, M&G, Michelin, Yidiandian, WuJie AI, SenseTime, and many others. In addition, numerous emerging IPs will make their debut, opening up fresh avenues for collaboration.

The Shanghai Licensing Expo China (LEC) will continue to organize category‑specific buyer‑seller matchmaking sessions, concentrating on priority licensing sectors such as cultural and museum products, apparel, toys, cultural tourism, food, cultural‑creative goods, and retail. These sessions are supported by strategic partners including the Shanghai Tourism Industry Association and the Shanghai Food Industry Association, enabling licensing professionals from diverse fields to engage face‑to‑face and fostering a dedicated platform for commercial exchange.